Group items tagged

"Generation C is not a demographic. It's everyone. They're connected, and they're in control."

"Truth is that they're not the sole culprit. Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products. Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call "Generation-C." This ever-growing group of connected consumers interacts with brands differently and has a rising expectation for on-demand assistance. As Google puts it, these highly-connected, mobile-first consumers are giving rise to "the age of assistance.""

"The evaluation of the factors leading to the digital divide can be summarised as the gap between 1) older generation and the digital natives, 2) level of education, and 3) high income - low income groups. These factors are further influenced by the geographical location Rural-urban divide, and Governmental policies. All these factors determine the level of skills of an individual and the quality of access of ICTs which determines their position in the digital divide."