Group items tagged

As more and more mechanisms are built to provide meme-tracking data on social media campaigns, marketers are able to provide more and more dazzling charts and graphs on reach and impact. Social media memes are a high impact, low cost way to show audience engagement. When that engagement is good, it's great. When that engagement is faux-bad (in the case of Hamm's junk), it's also great. While it's not always possible to demonstrate that audience engagement translates into ratings, or sales, or donations, engagement is a good thing in and of itself, right?

"The relatively low completion rates of learners have been a central critique as MOOCs grow in popularity. This focus on completion rates, however, implies a monolithic view of disengagement that fails to acknowledge alternative forms of participation in MOOCs. Identifying subpopulations of learners based on their longitudinal engagement with the course allows MOOC designers to target interventions and develop adaptive course features. We develop a simple, scalable, and informative classification method that identifies four prototypical engagement trajectories: Completing learners, who complete the majority of the assessments offered in the class; Auditing learners, who do assessments infrequently (if at all) and engage instead by watching video lectures; Disengaging learners, who do assessments at the beginning of the course but then have a marked decrease in engagement, generally in the first third of the class; and Sampling learners, who enter and exit the course quickly, watching a minimal number of videos at some point during the course."

"Marketers are proficient in using a content engagement cycle, a practice for deciding when to engage whom with what kind of content during the customer journey. They plan months, quarters and even years in advance to create a content strategy that aligns with business goals and engages their audience pre- and post-sale. L&D professionals on the other hand, often think about each training session or learning program singularly instead of looking at the overall learner experience. Mapping out the learner lifecycle and assigning content that engages them along the way not only helps create unforgettable learning experiences but also aids in the transfer of knowledge after a training session ends. "

"Second, and more importantly, Google Plus generates much more brand engagement than you think. Recently we studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The result? Brands' Google Plus posts generated nearly as much engagement per follower as their Facebook posts - and almost twice as much engagement per follower as their Twitter posts. "

"Of the seven groups identified, two polar opposites were the "disengaged" and the "maximizers." The average disengaged student scored well below the mean on all engagement measures, while the typical maximizer was well above average across the board. As a result, disengaged students showed significantly lower gains than maximizers on the four WNSLAE outcomes examined and had lower first-year GPAs, perceived learning gains, and persistence to the second year than their most-engaged peers."

Referenced by @tealia "Higher education institutions that want to significantly increase their student success outcomes must design their policies, practices, and organizational culture to promote the engagement and leadership of their faculty and staff. Colleges that invest in designing engagement and empowerment strategies that leverage the talent and dedication of faculty and staff are likely to produce more meaningful and sustainable results."

"Students who use OER find them to be accessible, relevant, and engaging. Over 60 percent of students reported that the overall quality of their learning experience in an OER course was higher in comparison to a typical, non- OER course. Though creating OER courses and degrees is time consuming, instructors in several colleges said they had made changes in instruction as a result of working with OER materials. Though few instructors made changes to their pedagogical practices specific to OER, use of these materials allowed them to align materials better with their learning goals. Instructors already using student-centered and hands-on learning strategies said that the OER materials helped what they were already doing. Several instructors also reported that students were more engaged with OER materials compared to textbooks, because they are better tailored to good pedagogy, reading materials are more relevant and interesting, and students can be more involved in the construction of the learning experience."

"Ambi is reinventing how learning takes place in higher education by putting students at the center of the experience: a Learner Engagement Platform designed for the student first, creating a more engaged, involved, and immersive learning experience for everyone. Ambi is the product of three years of research and more than eighteen months of development to build a Learner Engagement Platform where learning takes place without limits. The interface is as familiar as the social networks students use on a day-to-day basis, but with a tight integration to the course materials and features from Learning Management Systems like Canvas from Instructure, and Blackboard."

"Teachers who have begun to challenge these assumptions engage in alternative practices that begin to help us articulate the commitments of connected teaching. These commitments and practices include: COLLABORATION: Connected teachers work collaboratively. CURIOSITY: Connected teachers bring an inquiry mindset to classroom practice. COURAGE: Connected teachers give up some of their control over the learning experience. CIVIC ENGAGEMENT: Connected teachers engage their students in public life. CARE: Connected teachers share their interests and learning with their students."

"By now, even the most laggard of organizations understands that digital fluency is a pillar of any strategy seeking to engage audiences, cultivate constituent relations, and secure donors.  More than a "next practice," digital engagement is essential to the relevance and solvency of the contemporary nonprofit organization - simply keeping the doors open requires investments of time, talent, and treasure on digital platforms. But social media is playing an important role in how people relate to and understand nonprofit organizations beyond simply their ability to converse on Twitter or post pretty pictures on Facebook.  In our progressively crowd-sourced, collectively intelligent, peer reviewed world that values trusted endorsements foremost among reputation-enhancing communication channels, social media is emerging as one of the most important tools in the fundraising toolbox."

"The secret then, is to find a way to practice real engagement that also boosts your score with Klout's algorithm. And here's how:"

"Just the other day I was observing at a restaurant in Palo Alto that's popular for many business lunch meetings, that most, if not all, of those engaging with other humans were also equally engaged in their digital devices. I watched three different tables and in a time period of 15 minutes, every person at every one of those tables averaged checking their smartphones and responding to something at least three times."

Using Edmodo, I delivered online instruction to my students into an actual active and engaging learning environment. As my students engaged in learning the fundamentals of Edmodo, both in the classroom and at home, I was simultaneously able to test each student in Reading Workshop, so that I may assess their independent reading levels.

Screencasts can provide learners a student-centered and engaging learning experience in both distance and traditional learning settings. To align screencasts with lesson objectives, goals, assessment practices, and standards, instructors can create their own screencasts rather than searching through the thousands of educational screencast videos on the web. Good educational screencasts depend not only on thorough planning but also on thoughtful and careful editing to re-sequence lesson elements, eliminate awkward and unnecessary portions, and craft a focused, easy-to-follow presentation that uses students' time efficiently.

"Christina Greenhow, an assistant professor of education at Michigan State University, discovered that students using the microblogging service as part of their education are more engaged and have higher grades. In fact, she considers it "a new literary practice," as she explains in her study "Twitteracy: Tweeting as a New form of Literary Practice.""

"As edtech expert, Tony Vincent, would say, "Date the tool, but marry the ability." There will always be multiple edtech tools, programs, and products that provide similar principle functions to support student engagement. However, to achieve engagement that exceeds the element of surprise or novelty, which is often necessary as an instructional "hooking" tool, it is imperative that we place the brunt of our instructional design efforts towards building thinking skills and cognitive growth within students."

Social media plays an important role in the B2B decision-making process. Use this Social Media Tactical Plan to help you create tactical objectives in order to accomplish the following social media goals: Increase inbound leads at a low cost Expand reach of thought leadership content Engage and excite influencers Better understand, identify, and engage potential buyers Improve customer service and satisfaction Enhance outbound campaign program effectiveness

In addition to the benefits of using "clickers" (AKA student response systems) in a classroom to foster a more engaged environment (click here for a quick intro), clickers also offer the opportunity to measure how students are understanding and processing information in real time. "Keeping the poll open" and asking students questions while they are listening/watching is a very useful way to find out how they are able to apply theoretical ideas. Although the examples in this essay focus on music, keeping the poll open could be applied to other time-based arts, or even in other disciplines when a teacher wants to observe how students are processing information as it changes.

Bucknell University, with support from the Andrew W. Mellon Foundation, will host its first annual international digital scholarship conference. The theme of the conference is "Collaborating Digitally: Engaging Students in Faculty Research" with the goal of gathering a broad community of scholar-practitioners engaged in collaborative digital scholarship in research and teaching.

"As Google Plus continues to grow its active user base and integrate its "social layer" across its other products and services, the number of ways to utilize this powerful social media marketing channel only continues to grow. For any user or brand that wants to take a deep dive into their circles, sharing, engagement and posting activity, this post is for you. By using these four Google Plus analysis tools, you'll be able to get valuable insights into meaningful Google Plus data which will allow you to be more strategic with how you circle, engage, share and make your time on the network more effective and efficient."