Skip to main content

Home/ EDUC 439/639 Social Networking - Fall 2012/ Group items tagged marketing

Rss Feed Group items tagged

Mathieu Plourde

Leverage Content Strategy to Create 'Sticky' Learning Experiences - 0 views

  •  
    "Marketers are proficient in using a content engagement cycle, a practice for deciding when to engage whom with what kind of content during the customer journey. They plan months, quarters and even years in advance to create a content strategy that aligns with business goals and engages their audience pre- and post-sale. L&D professionals on the other hand, often think about each training session or learning program singularly instead of looking at the overall learner experience. Mapping out the learner lifecycle and assigning content that engages them along the way not only helps create unforgettable learning experiences but also aids in the transfer of knowledge after a training session ends. "
Mathieu Plourde

What is your "brand voice" and why does it matter? - MarketingTango - 0 views

  •  
    "What exactly is a brand voice? Adweek puts it succinctly: "When we say brand voice, we mean the authentic personality of your brand. Ask yourself: 'Who would my brand be if it were a real person? What would it sound like?' That is the voice of your brand.""
Mathieu Plourde

Generation-C gives rise to the Age of Assistance - 0 views

  •  
    "Truth is that they're not the sole culprit. Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products. Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call "Generation-C." This ever-growing group of connected consumers interacts with brands differently and has a rising expectation for on-demand assistance. As Google puts it, these highly-connected, mobile-first consumers are giving rise to "the age of assistance.""
Mathieu Plourde

We looked at 1,000 landing pages. These are the top 5 design trends we found - 0 views

  •  
    "The results are in, and the top landing pages are heavy on content and light on color. At Crayon, we recently analyzed the top 1,000+ landing pages from our web design inspiration site Crayon Inspire. We looked at how they used text, video, and colors, and we even dug into the structure of the most popular landing pages of the last year."
Mathieu Plourde

Seeking students, public colleges reduce out-of-state prices - 0 views

  •  
    "State disinvestment in public higher education compels public universities to behave like private universities by focusing on attracting paying customers," concluded Ozan Jaquette, a professor at the University of California, Los Angeles who studies college pricing, in a study of flagship state institutions he co-authored last year.
Mathieu Plourde

People share Burger King ad after Brussels attacks - 0 views

  •  
    "The ad, which dates to 2008, shows a fry made to look like a raised middle finger, Mashable reports."
Mathieu Plourde

Students, Madison Avenue Enlisted in Messaging Against ISIS | News - Advertising Age - 0 views

  •  
    "The U.S. Military Academy at West Point is among 45 schools worldwide whose students are developing programs to battle extremism, but not with fighter jets or ground troops. It's a war of ideas in which participants use the same social media and other marketing tactics that have been harnessed aggressively as recruitment armaments for the Islamic State."
Mathieu Plourde

Should Google+ Be a Digital Marketing Priority? - 0 views

  •  
    "the author of the report states that, "there is a lot of conflicting data relating to Google+'s relevance as a social media platform. Our data suggests it probably shouldn't be a top priority for digital marketers." Do you agree with that, or do you think Google+ really should be a priority?"
Mathieu Plourde

Positive comments on social media found to influence potential voters - 0 views

  •  
    "When Facebook users see favorable comments on the social media site about a political candidate, those opinions positively influence their own views of the politician, while unfavorable comments have a negative effect, according to a new paper by University of Delaware researchers."
Mathieu Plourde

How to Stream Live Google Hangouts on Air to YouTube | Social Media Examiner - 0 views

  •  
    "Google Hangouts on Air and YouTube offer the benefit of recording your event while showing it in multiple places at the same time. In this article you'll discover how to stream your next Google Hangout on Air to YouTube."
Mathieu Plourde

You Can Now Buy and Sell Domain Names on Google Domains - 0 views

  •  
    "When you buy or transfer a domain name, you'll get free private registration so your personal information isn't publicized, email forwarding and up to 100 email aliases, website forwarding, and use of Google's DNS servers so your domain name will connect quickly to your site. The domain management tools will let you configure the domain's resource records, add name servers, lock the domain, add up to 100 sub-domains and more. If you want to quickly build a website, Google Domains will also connect your domain to site builders such as Shopify and Weebly."
Mathieu Plourde

Are These the 12 Types of Millennials? | Adweek - 0 views

  •  
    "It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know. At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults."
Mathieu Plourde

15 Experts Share their Worst Blogging Advice Ever - 0 views

  •  
    "I went out there and asked some experts: What is the WORST blogging advice you have ever heard or read? And more importantly WHY? Because there is a lot of common wisdom out there that is:  just not true. or does not work how you would expect or not for everyone. So without further ado, here are the experts telling you how it really is!"
Mathieu Plourde

Pinterest Plans to Help Advertisers Track Performance - 0 views

  •  
    In short, the company is slowly but surely building out an advertising platform, not much different than what other social networks like Facebook or Twitter have. The company's policy says it will be collecting log data, cookie data, and device information. If Pinterest users don't like the idea of being tracked, they can manage their account settings, though it's not clear to what extent this will be effective.
Mathieu Plourde

Content Curation Versus Content Aggregation - 1 views

  •  
    "while every content marketer's toolbox should include both content curation and content aggregation, effective use of content curation positions you as a thought leader while leveraging the power of your existing content."
Mathieu Plourde

Twitter: keep your analytics for brands only | Opinion | Marketing Week - 0 views

  •  
    The dashboard is a highly useful service for marketers to get an idea of their most popular posts and to aggregate performance data over a period of time. It lessens their reliance on third party companies, who often charge for their analytics tools. But is it useful for users, beyond a quick navel gaze? The jury's still out.
Mathieu Plourde

CEO Elon Musk opens up Tesla's patents to all - 0 views

  •  
    "Technology leadership is not defined by patents, which history has repeatedly shown to be small protection indeed against a determined competitor, but rather by the ability of a company to attract and motivate the world's most talented engineers," he wrote. "We believe that applying the open source philosophy to our patents will strengthen rather than diminish Tesla's position in this regard."
Mathieu Plourde

Is Curation Noise or News? - 1 views

  •  
    "News is timely and topical. Big bonus points if it's something I didn't know. If it's about something I did know, I'm hoping to find an original point of view on it. If it's something I know and it doesn't have a point of view, I'm hoping to find the original concept or story expanded, updated, or challenged. "
1 - 20 of 62 Next › Last »
Showing 20 items per page