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"The unpopularity of personal data encryption isn't a problem in itself but a symptom of a bigger issue: The increasingly social, distributed and proscriptive nature of computing means that if you want to use the latest software and services you simply cannot keep your personal data to yourself."

Every entity must learn to curate their Social Identity. Social Identity is how the world perceives an entity. In the past that audience might have been limited or filtered to a select few. No more, social media is the great equalizer and spreads the word fast. Some might call this your brand. Regardless of the naming, data is being collected and directed for use about you. You are being watched and talked about, so what can you do about it? There are six elements of a person, group or government's Social Identity: