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Mathieu Plourde

The Fall of Google+ - 0 views

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    "Within a year, I had developed a number of great relationships with people on Google+. These weren't the school friends I followed on Facebook or work associates I was connected to on LinkedIn. These were people I didn't already know who shared my interest in various topics. By early 2012, I'd come to the conclusion that Google+ was something very different from Facebook's social network. It represented an intersection between relationships with people and connections to ideas. It was, in short, a "shared interest network." I even put together a slide show using Google+ images to explain this idea. It went viral and people on the Google+ team told me privately that I'd nailed the essence of their network"
Mathieu Plourde

Goodbye, Google+: A eulogy for the last great social network - 0 views

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    "Most Google+ fans I know don't mourn its closure as much as they mourn the loss of Google+ circa 2014. Imagine a social network where geeks have higher follower counts than celebrities. Where there's no advertising. Where trolls get crushed and ordinary people have a voice. Where smart people gather for long, detailed and interesting conversations. Where most streams aren't algorithmically filtered. Where photographs appear at full quality. Where social networking engagement leads to actual, real-life friendships. Imagine a social network that strikes fear into Facebook, and forces them to improve the site for their users. It's all hard to imagine. But for about three years, this was Google+. Google+ is dead. But the best version of the site died in 2014. We should all mourn its loss."
Mathieu Plourde

Introducing the new Google+ - 0 views

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    "Today, we're starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. "
Mathieu Plourde

Should Google+ Be a Digital Marketing Priority? - 0 views

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    "the author of the report states that, "there is a lot of conflicting data relating to Google+'s relevance as a social media platform. Our data suggests it probably shouldn't be a top priority for digital marketers." Do you agree with that, or do you think Google+ really should be a priority?"
Mathieu Plourde

How to Use Google+ Hashtags for More Exposure - 0 views

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    "Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they're outside your circles. That added visibility gives you greater overall reach. In this article you'll discover how to find hashtags to reach the right people on Google+."
Mathieu Plourde

Google+ Is Very Much Alive -- Here's Why - 0 views

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    "The biggest argument most people make about Google+ being inactive is that they haven't taken any time to circle anyone, because they just want to connect to their friends. "
Mathieu Plourde

Google+ Social Network Won't Get the Ax - 1 views

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    Google+ isn't as big as Facebook, but it's bigger than Twitter, Pinterest, Instagram and all the rest. But size is irrelevant at this point. The fact is that it's way too big and active to kill. Google+ provides the best information Google has at its disposal for understanding hundreds of millions of users' social relationships, interests, identity and product and brand affinities. Google+ supports serious initiatives in the company like Android, Chrome, Chromebooks, Search and more.
Mathieu Plourde

10 brilliant things you can do with CircleCount.com - Plus Your Business - 0 views

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    "Circlecount really is an amazing site - here are just 10 of the cool things that it will enable you to do!"
Mathieu Plourde

Why Google+ still has a ton of value for marketers - 0 views

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    "Second, and more importantly, Google Plus generates much more brand engagement than you think. Recently we studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The result? Brands' Google Plus posts generated nearly as much engagement per follower as their Facebook posts - and almost twice as much engagement per follower as their Twitter posts. "
Mathieu Plourde

What Every Marketing Department Needs to Know About Google+ - 0 views

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    "Google has put a social layer across its products and services - this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google. I don't just mean that Google+ is owned by Google, I mean that Google+ is like the super-charged 2.0 version of Google. "
Mathieu Plourde

How To Set Up Google+ Hangout Lower Third - 3 views

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    "When doing a Google+ Hangout, it's just good form to introduce yourself to viewers and other participants. Insert a news anchor type name bar under your image by setting up the Google+ Hangout Lower Third App. For a regular Hangout where you might have guests who don't know each other, it's fine to ask that everyone install their Lower Third App."
Mathieu Plourde

​15+ Awesome Google+ Tricks You Might Not Know About - 0 views

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    "Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+."
Mathieu Plourde

Four Tools To Help You Rock Google Plus - 0 views

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    "As Google Plus continues to grow its active user base and integrate its "social layer" across its other products and services, the number of ways to utilize this powerful social media marketing channel only continues to grow. For any user or brand that wants to take a deep dive into their circles, sharing, engagement and posting activity, this post is for you. By using these four Google Plus analysis tools, you'll be able to get valuable insights into meaningful Google Plus data which will allow you to be more strategic with how you circle, engage, share and make your time on the network more effective and efficient."
Mathieu Plourde

Tagboard - 0 views

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    Tool to aggregate hashtags from multiple sources
Mathieu Plourde

Google Plus Social Network - 1 views

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    "You are thinking from a professional perspective in that you will be connecting with other businesses, perhaps even the competition, as much as you will be with customers. It's likely that you will be engaging with people outside of your usual social circles and that's the key thing to remember. The fact that Google+ is still gathering a following is a testament to the potential influence it could have in the future."
Mathieu Plourde

Google+ Smartphone App Popularity - Business Insider - 0 views

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    "Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps"
Mathieu Plourde

Have Social Networks Killed the Web? - 0 views

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    it's no coincidence that the death of Google Reader corresponds with the rise of Google's own social networks. As Wired's Christina Bonnington points out, "No matter what Mountain View says about changing user habits, though, both Now and Plus do one thing: They keep you in Google's world." Of course, this is an industry-wide trend. Not just Google, but Facebook, LinkedIn and the other big networks are all gunning to become become true media properties. Just like traditional media outlets-from TV networks to newspapers - the more users they have and the better they hook those users, the more they can charge for ads.
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