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Mobile Commons is the technology behind today's most effective mobile messaging campaigns. We empower brands to increase sales and consumer engagement, and enable organizations to achieve unprecedented results in fundraising, social action and behavior change.

"BrandYourself recently conducted a national study with Harris Interactive that looked into the Googling habits of over 2,500 online US adults. It was surprising to see how much a persons Google results influence everything from who we vote for, do business with and even date. You can view it here and below we included a summary of the key findings and key takeaways from each of the main sections of the study."

"Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here's how smart brands are navigating the new visual social-media era."

"Curation is a term that has always referred to the careful selection and pruning of aggregates, such as for a museum or an art exhibition. But the concept in the digital content world means the selection and presentation of these disparate items to help a browser or consumer navigate and select from them. Aggregation without curation is, normally, not very helpful. Curation creates the brand."

In this article I'll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Five trustees have bolted from Thunderbird since the $66-million deal was announced, in March, saying the relationship with Laureate will damage the business school's brand and erode academic quality. The move is pending approval by the school's accreditor, the Higher Learning Commission of the North Central Association of Colleges and Schools, in October.

"To succeed in today's connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts."

"How can you even begin to know whether your audience is receiving your message and understanding your brand + blog, if you don't have a solid grasp on who you're talking to?"

"Google probably hopes that many users will be surprised by how many people have seen their posts. The same probably goes for brands and the many celebrities Google has been courting on Google+."

In short, the company is slowly but surely building out an advertising platform, not much different than what other social networks like Facebook or Twitter have. The company's policy says it will be collecting log data, cookie data, and device information. If Pinterest users don't like the idea of being tracked, they can manage their account settings, though it's not clear to what extent this will be effective.

Google+ isn't as big as Facebook, but it's bigger than Twitter, Pinterest, Instagram and all the rest. But size is irrelevant at this point. The fact is that it's way too big and active to kill. Google+ provides the best information Google has at its disposal for understanding hundreds of millions of users' social relationships, interests, identity and product and brand affinities. Google+ supports serious initiatives in the company like Android, Chrome, Chromebooks, Search and more.

"GPAs don't predict anything about who is going to be a successful employee. "One of the things we've seen from all our data crunching is that G.P.A.'s are worthless as a criteria for hiring, and test scores are worthless - no correlation at all except for brand-new college grads, where there's a slight correlation,"" "After two or three years, your ability to perform at Google is completely unrelated to how you performed when you were in school, because the skills you required in college are very different," he said. "You're also fundamentally a different person. You learn and grow, you think about things differently. Another reason is that I think academic environments are artificial environments. People who succeed there are sort of finely trained, they're conditioned to succeed in that environment. 

"As Google Plus continues to grow its active user base and integrate its "social layer" across its other products and services, the number of ways to utilize this powerful social media marketing channel only continues to grow. For any user or brand that wants to take a deep dive into their circles, sharing, engagement and posting activity, this post is for you. By using these four Google Plus analysis tools, you'll be able to get valuable insights into meaningful Google Plus data which will allow you to be more strategic with how you circle, engage, share and make your time on the network more effective and efficient."

"Microsoft's Office suite for iPad, iPhone, and Android is now free. In a surprise move, the software giant is shaking up its mobile Office strategy to keep consumers hooked to Word, Excel, and PowerPoint documents. Starting today, you'll no longer need an Office 365 subscription to edit documents or store them in the cloud. The move comes just days after Microsoft announced a strategic partnership with Dropbox to integrate the cloud storage service into Office across desktop, mobile, and the web. You can now download Office for iPad and store all your documents on Dropbox without paying Microsoft anything at all. Microsoft is also releasing a brand new iPhone app today, alongside a preview of Office for Android tablets, all with Dropbox integration."

"With deep learning, computer scientists build software models that simulate-to a certain extent-the learning model of the human brain. These models can then be trained on a mountain of new data, tweaked and eventually applied to brand new types of jobs. An image recognition model build for Google Image Search, for example, might also help out the Google Maps team. A text analysis model might help Google's search engine, but it might be useful for Google+ too."

"Social media was not a part of the business landscape when most boomers and Gen Xers hit their stride. But today, regardless of role, industry or seniority, being social media savvy is a major advantage for both personal branding and for doing your job better. I work with a lot of senior executives whose social media errors needlessly work against them. Here are 9 of the most egregious."

"While distance-learning programs are not likely to replace the traditional college experience for everyone, the rate of growth in online enrollment is outpacing that for campus enrollment. The market for online programs is crowded and relatively easy to enter, but traditional name-brand universities now claim a larger share of it than in the past. This means smaller institutions with less-established programs will struggle unless they can set themselves apart, according to the report."

"You can use Twitter Archiver to save tweets for instance, for brand mentions, tweets from a specific person, trending hashtags, geotagged tweets, and even to back-up your own tweets. Besides the actual tweet text mentioning your keywords, Twitter Archiver also captures other data related to the tweets include: details about Twitter user (e.g. their name, number of follows and followers, location, bio, profile image, verified or not), a link to the original tweet, date and time of the tweet,  the app from which the tweet was shared, number of retweets, and many more. 'The add-on is free though you can upgrade to premium edition to capture more search terms. The premium version also includes supports and polls twitter more frequently (every 10-15 minutes) to download new tweets."

"The secret then, is to find a way to practice real engagement that also boosts your score with Klout's algorithm. And here's how:"

"Cardale Jones, a third-string quarterback at Ohio State University, tweeted on Friday that athletes shouldn't need to attend class, ESPN reported. "Why should we have to go to class if we came here to play FOOTBALL, we ain't come to play SCHOOL classes are POINTLESS," he wrote. Once media organizations noticed and started to write about the tweet, it was removed, as was the entire Twitter account of Jones. The university suspended Jones for one game as a result of the tweet."