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Carri Bugbee

The future of storytelling: People want to befriend characters and influence their deci... - 0 views

thenextweb.com/...-and-influence-their-decisions

characters storytelling transmedia social TV socialTV social media

shared by Carri Bugbee on 14 Aug 13 - No Cached
  • “Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
  • “We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
  • 78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
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  • Other findings included that 87 percent of people want to be able to get more perspective on a story by seeing through a particular character’s eyes or changing the point-of-view altogether and switch to a different character.
  • 91% say narratives with a “real-time” story-world would motivate them to tune in more often to ensure they weren’t missing anything,” the report said.
  • 41 percent of people use a second screen at least once per week while watching TV. Additionally, 67 percent say that using a second screen to interact with TV content would increase their overall TV viewing. The most popular second screen activities while watching TV tended to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
  • 92 percent of respondents agreed that there was a “a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with”
  • people want a more immersive story-telling experience across different devices, and one in which characters continue to live out their lives,
Carri Bugbee

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views

adage.com/...234657

socialtv social TV transmedia storytelling

shared by Carri Bugbee on 13 May 12 - No Cached
  • Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Carri Bugbee

WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 1 views

www.itvt.com/...arketing-matters-connected-tvs

socialTV social tv television TV Location-Based LBMA location LBS

shared by Carri Bugbee on 04 May 14 - No Cached
  • Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
  • The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
  • once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  
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  • on the TV front – we work with connected TV ecosystem companies like Shazam, Cisco, and others that are building Automatic Content Recognition (ACR) into HD and 4K displays. In the increasing model of TV/mobile co-viewing/browsing, a sponsor could deliver a message that is first seen on the TV but is also sync’d to become a Call-To-Action (CTA) on the mobile device of the viewer.  And as the ad will know the location of the user, they could tailor the message to direct the customer to the nearest retail location of the brand advertiser.”
  • In 2011 we worked with Fox TV and our member company Loopt on the show 'Bob’s Burgers.' They approached us with an LBM idea –they wanted to build a fanbase as the show was just starting.  So, we partnered with the California-based chain Fatburger in 64 locations to rebrand them as Bob’s Burgers.  On one of the episodes, one of the animated characters checked-in on their mobile device.  We’re also worked with Bravo on shows like Real Housewives and Top Chef – to drive viewers to real-world retail locations that the characters on the show frequent.”
  • Let’s take a big retailer like The GAP – they spend $$$ on great TV ads with great music.   Instead of The GAP saying 'Check in on Foursquare today at the GAP and save 20% on a pair of jeans'  – essentially giving their margin away, wouldn’t it be better if I could say 'Hey, you know that great commercial you saw that got you into the store? Let me give you a free copy of that song as a download right now.'  So we’re seeing a shift from just discounts and coupons and moving toward an exchange of valuable content.  The producers and broadcasters of that content have a huge opportunity to participate in that.”
  • Regarding the potential for backlash against location-based marketing, Khan is optimistic:  “The way we look at it is, if you can demonstrate real value and relevance to an individual user, they will be willing to share their location data. It’s almost a mathematical equation.  You have to articulate opportunities around the value exchange.   Four years ago, the stats for Foursquare showed that more than 82% of the location data (check-ins) were driven by men.
Carri Bugbee

Netflix - 0 views

www.wired.com/netflix

netflix socialTV television TV social tv

shared by Carri Bugbee on 22 May 14 - No Cached
  • Carri Bugbee on 22 May 14
     
    This puts paid to the intellectual's favorite idea that TV creates "anomie" and "alienation," that it isolates Americans from one another. Wrong. Americans may watch TV alone, but they do so to access a set of shared topics. And not just shared topics but shared languages. We talked to a mother and teenage daughter, people who have a contested relationship of the kind common to adolescence, people who sometimes have difficulty finding one another in conversation. (There are several identity issues at issue, especially "you're not the boss of me.") But when watching the new TV, and characters you can conjure with, certain conversations become possible. Topics once impossible now flourish. Shows were increasing cognition in viewers. In the place of single story line, TV narratives were taking on new complexity. Some shows were even engaging in virtually secret messaging. Only the most dedicated viewers could discover the intricate plotlines. Producers were actually making running gags more complicated and dramatic subtleties more embedded with the kno
Carri Bugbee

CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views

www.marketingmag.ca/...arctic-air-season-finale-76694

shared by Carri Bugbee on 13 May 13 - No Cached
  • Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
  • CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
  • provides more information on the characters, their motivations and elements that won’t be seen on TV.
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  • they will be able to choose to view material from different perspectives, including that of the hostage.
  • Other parts of the experience allow viewers to choose from a selection of missed calls on a character’s cell phone or to read their text messages to glean new information. “It’s more narrative detail for the superfans,” said Rodrigues.
  • Sproule said that Arctic Air’s additional content wasn’t “bolted on” after the episode had already been written and shot. “It’s part of the original script—it was part of the creative process,” she said.
Carri Bugbee

USA Network Brings Advertisers into Its Social TV Journey - eMarketer - 1 views

www.emarketer.com/Article.aspx

shared by Carri Bugbee on 24 Aug 12 - No Cached
  • We’re trying to bring brand advertisers into the conversation. When the Ford Fusion, for example, is integrated into an episode of “White Collar,” it’s then easy for us to promote that positioning or brand integration in platforms like Character Chatter.
  • We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience.
  • Viewers using the Viggle platform can access interesting plot points, Q&As, live polls—things like that—while watching the show.
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  • The term social TV is just going to go away. It’s going to become the way that we all do creative executions across multiple platforms while engaging with users. I also think we are going to see an adoption explosion as cable companies start devising more second-screen companion experiences and the electronic programming guides include some type of visual indicator letting subscribers know of the enhanced program that goes along with the show.
Carri Bugbee

Facebook Woos TV Networks With Data - Digits - WSJ - 0 views

blogs.wsj.com/...oos-tv-networks-with-more-data

socialTV social TV television TV facebook advertising data

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports will reveal how many “actions” — likes, comments, or shares — a television episode has inspired on Facebook and how many members participated in an action.
  • Facebook, which will not make the results generally available, will share the data reports with ABC, NBC, Fox, and CBS, and a small number of select partners.
  • Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
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  • Earlier this month, Facebook unveiled a new program to allow select media partners, such as CNN, to tap its public feed and see activity related to certain keywords. The new television data report will tally all posts, including private ones, but Facebook says the data is collected anonymously and will only be shown in aggregate to protect users’ privacy.
  • recent episode of ABC’s “Dancing With the Stars,” generated more than 1 million interactions from some 750 thousand people.
  • In order to calculate chatter, Facebook had to create a library of keywords for each show, such as the names of main characters.
Carri Bugbee

Google Adds TV Episodes and Schedules to Search Results - 0 views

mashable.com/...nd-schedules-to-search-results

google episodes schedules search social TV socialTV

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Google will now include listings of television episodes and on-air dates in its search results.
  • This new data will be displayed alongside the existing information in Google’s database that already details a show’s network, cast, theme song and main characters.
  • change also extends to TV shows no longer in production.
Carri Bugbee

Twittervision: Twitter Taps Video Via Amplify, TV Ad Targeting, Vine | Variety - 0 views

variety.com/...r-amplify-adam-bain-1200569725

socialTV social TV television tv Twitter Amplify advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • . In keeping with the company’s emphasis on being the go-to platform to collectively share experiences in real time, Costolo hinted, at a recent appearance at the Brookings Institute in Washington D.C., that Twitter is testing a feature that would allow users to essentially “replay” live events and pinpoint peak moments that can be viewed if missed the first time around.
  • Yet another form of video that will be coming to more and more Twitter feeds is TV Ad Targeting, a clever tool the company took out of beta last week that identifies someone who tweets about a show as likely to have just seen a commercial, and streams to them an accompanying digital promotion.
  • Twitter is also looking a lot like a venue for programming: Several innovative new episodic shortform series have used Twitter as a distribution platform in recent months.
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  • “What it tells me is that Twitter is going to be a player in video distribution,” said Erik Flannigan, executive VP of multiplatform strategy and development at Viacom Entertainment Group
  • For Twitter, the advertising opportunity has come in an area that skeptics early on thought was inviolate territory: inside the stream of tweets from each user’s followers.
  • While Twitter has always been an effective springboard for TV, the platform previously strictly sent users to the TV set or to a link in another browser or app via retweet. That changed in June 2012, with the introduction of Twitter Cards, which essentially expanded a space once restricted to 140 characters to accommodate anything from a still photo to a video player — all without leaving Twitter.
  • For Twitter, Cards also paved the way for Amplify. Twitter first tested the initiative with ESPN last December during telecasts of BCS college football games. Thirty-second game highlights were targeted at sports fans in the Twittersphere just moments after they occurred in real time as a means of drawing more viewers from that segment of the audience most interested in the content, as well as to retain those already watching.
  • Twitter began bringing together other networks and advertisers for Amplify campaigns, including Turner Broadcasting with AT&T and Coke Zero for the NCAA men’s basketball tournament; and with Sprint, Taco Bell and Sony Pictures for NBA postseason games.
  • To wit, BBC America used Amplify for the season premiere of “Top Gear,” seeding Twitter with all sorts of video extras synched to the show’s airing but not available in the broadcast itself.
  • Having introduced TV Ad Targeting in beta mode in May, last week Twitter touted engagement metrics that should help encourage more advertisers to sign on. Among the first brands to experiment included Jaguar, Samsung and Holiday Inn.
  • Video can be intertwined with photos and text. It’s not entirely different from the model of so-called alternative reality games, but it is rooted on the social network instead of an array of websites. “I call it ‘disembodied media,’ ” said Mark Ghuneim, founder and CEO of social media tracking service Trendrr. “It’s a disembodied TV show taking place in disparate parts, times, and sources. It’s crazy in a great way.”
  • Interactive or participatory TV has been on the margins of the business for so long that it seems like it’s never going to happen. But Twitter may be just the soil where a long-delayed germination could actually take root. Let’s not forget that the average member of any audience has a device in their pocket capable of transmitting quality video — how can that not disrupt the traditional understanding of what programming is?
Carri Bugbee

Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views

www.forbes.com/...ave-tv-and-can-tv-save-twitter

socialTV social TV forbes TV television Twitter facebook

shared by Carri Bugbee on 07 Nov 13 - No Cached
  • To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
  • This “second screen experience” turns TV into a participatory activity, allowing Twitter users to broadcast wisecracks, critiques and theories in real-time; the networks, in turn, share the behind-the-scenes worlds of writers’ rooms and dressing rooms, 140 characters at a time.
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