Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views
The future of storytelling: People want to befriend characters and influence their deci... - 0 views
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“Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
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“We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
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78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
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The Interest Graph, Digital Distribution & Transmedia Storytelling - 0 views
Seven Myths About Transmedia Storytelling Debunked | Fast Company - 0 views
CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views
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Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
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CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
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provides more information on the characters, their motivations and elements that won’t be seen on TV.
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