Viacom Looks to Set Social Media Guarantees | Media - Advertising Age - 0 views
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Viacom is taking steps toward offering advertisers guarantees for the social media impact it can give them.
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The resulting measurement platform -- dubbed Echograph -- will bring a level of accountability to social media that has yet to be seen from TV networks, Mr. Lucas said. It will let Viacom give clients data on reach, influencers, engagement, age and gender breakdowns and hashtag popularity, among others.
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clients can make use of Viacom Echo Social Media Network, which tailors Velocity-created campaigns for social media.
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