Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
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Scholastic Teams Up with Ruckus Media Group to Launch New Transmedia Imprint - 0 views
The Interest Graph, Digital Distribution & Transmedia Storytelling - 0 views
Seven Myths About Transmedia Storytelling Debunked | Fast Company - 0 views
Supercalifragilisticexpialidocious: Closed or open participation in transmedia? - 0 views
CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views
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CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
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provides more information on the characters, their motivations and elements that won’t be seen on TV.
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Digital media from the inside out - BLOG: Digital Media from the Inside Out -... - 0 views
10 Tech Commandments for the TV Industry - 0 views
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8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views
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Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Guest Post - Emerging Television: Social TV and Participatory Psychology « So... - 0 views
The future of TV is more than social, it's a multi-screen experience that needs design ... - 0 views
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ewers don’t “turn off” so why wouldn’t a great story continue to live on across distributed platforms where consumers are more than willing to engage?
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What it is you want them to do or say requires explicit design for each screen.