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76 percent of people who have seen a TV-related tweet have searched for a show, 78 percent have taken some sort of Twitter action, like clicking on a hashtag, and 77 percent have watched a show as a result.

Forty-two percent have made plans to watch the show later, 38 percent have watched episodes online and 33 percent have changed the channel to watch the show. Also, viewers who live-tweet are more likely to act.

Twitter-Engaged TV Viewers Tweet 24/7 While 72 percent of TV tweeters tweet when they watch live broadcasts, 60 percent tweet about TV shows when they are not watching them, and 58 percent tweet about TV shows while watching them after they originally air. Actors/Talent Are Most Preferred Source Forty percent of tweeters prefer to see tweets from a show's stars, 26 percent like to see them from friends and family, and 18 percent prefer them from official show handles. TV Tweets Drive More on Twitter, Other Social Platforms Seventy-eight percent take immediate action after seeing a TV Tweet, 41 percent click on the show's hashtag to find out more information; 39 percent retweet show tweets, and 35 percent follow stars on Twitter.

Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.

ConnecTV’s previous app had signed up only 980,000 registered users; other social TV players are similarly tiny. U.K. second-screen import Zeebox, even with the backing of NBCU, Comcast and Viacom, has tallied only around 3.5 million registered users in the U.S. (it doesn’t disclose how many are active). Viggle, which rewards users for tuning in to TV, has made very little headway: It counted just 757,273 monthly active users for June.

An eMarketer analysis this month of several industry surveys conducted this year showed that just 15%-17% of TV viewers engaged in real-time socializing about the TV shows they were watching.

Apple TV could take away that pain point for advertisers in-between showing an ad and the user actually buying an item: They could make purchases directly from their TV. That's a very appealing call to action for an advertiser.

While The Wall Street Journal reports that Apple has signed up heavy-hitters like CBS, ABC, and Fox, it appears NBC is not involved with the negotiations due to a long running feud with NBC parent company Comcast. 

it might well be that the broadcasters still dictate the advertising that will run against their content on Apple TV. Apple might instead have to rely on more "native" forms of advertising rather than pre-rolls and mid-rolls — Like banners, text overlays, or ads that appear on the home screen for instance.

Apple may have another bargaining chip: According to the New York Post, the company is making offers to share detailed customer data with content partners, who could then use this information to target shows to users and advertisers.

About 92% reported spending time on YouTube, followed by Netflix (52%), Hulu/Hulu Plus (35%),  Amazon Prime (26%), and premium channel sites such as HBO Go (28%).

Verizon could quickly make OnCue accessible to its 5.9 million FiOS Internet and 5.2 FiOS video connections