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Carri Bugbee

4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views

www.prnewswire.com/...r-comment-on-tv-300257566.html

socialTV television TV social TV OTT Twitter News politics

shared by Carri Bugbee on 27 Apr 16 - No Cached
  • Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.
  • Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.
  • News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.
  • ...1 more annotation...
  • The results reveal the strength of Twitter as a core news platform. Journalists, bloggers and athletes use Twitter as a next-generation newswire. For these users, Donald Trump has done a great service to the social media community by cementing the useful role that Twitter plays in news dissemination, even if the corporate team at Twitter continues to believe they can create a mass media juggernaut that competes head-to-head with Facebook."
Carri Bugbee

The Battle For Data From Social TV - 0 views

marketingland.com/-for-data-from-social-tv-26261

socialTV data social TV

shared by Carri Bugbee on 29 Nov 12 - No Cached
  • And whilst Twitter COO Dick Costolo might claim that they are “saving” TV, I would argue that many networks probably view them with as much suspicion as love: as a frenemy
Carri Bugbee

Twitter tied to ratings growth, finds new Nielsen-Social Guide study - Lost Remote - 0 views

lostremote.com/bout-tv-and-watching-tv_b37053

ratings analytics Twitter television social TV socialTV Nielsen

shared by Carri Bugbee on 21 Mar 13 - No Cached
  • Carri Bugbee on 21 Mar 13
     
    Nielsen - along with its new acquisition Social Guide - have released new data that shows a positive correlation between Twitter volume and TV ratings.
Carri Bugbee

Twitter to tip off instant replays for March Madness - 0 views

www.usatoday.com/...1996539

march madness social TV socialTV twitter ads Twitter

shared by Carri Bugbee on 19 Mar 13 - No Cached
  • "Instant replay plays to Twitter's strength of news in real time and on mobile," says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video.
  • The "instant replay" concept, which Twitter introduced last year with ESPN for college bowl game highlights, offers Twitter a way to strike up advertising sponsorships. Also, it fortifies Twitter's format for brand names to embrace the microblogging service.
  • Eventually, eMarketer estimates Twitter will account for 13% of U.S. social-advertising revenue by 2014 ($807.5 million), compared with 5.5% last year ($288.3 million).
  • ...1 more annotation...
  • Twitter's Brown says the idea of posting real-time video on mobile devices via Twitter has created "lots of interest from advertising networks" for sports and non-sports events.
Carri Bugbee

BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Su... - 0 views

techcrunch.com/...t-also-that-tv-remains-supreme

second creen 2nd screen television socialTV social TV TV

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further.
  • 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second
  • Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.
Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 0 views

www.responsemagazine.com/...isers-wise-tune-social-tv-5158

socialTV social TV television response DRTV

shared by Carri Bugbee on 27 Mar 13 - No Cached
  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
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