Boxee Cozies Up to Broadcasters With Rebranded DVR | Variety - 0 views
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Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
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“Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
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ed us to believe the future of TV is not apps, it’s the experience and the content.”
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