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87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.

Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,

47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.

Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.

authentication would at least somewhat deter 7 in 10 TVE users, with one-quarter being deterred “a lot.” The researchers note that distaste is particularly high among older respondents, aged 50-64.

pay TV operators face an uphill climb: just 30% of the consumers in pay TV homes surveyed said they have ever used their services, with 52% aware of them. TVE services from TV networks have both higher awareness (64%) and use (37%).

30% of respondents said they’ve used a network’s mobile site to access TVE features (and 34% have used a network’s application), those figures drop to 25% and 26%, respectively, for pay TV services.

In The Future of TV – A View from 2013, TDG asserts that in a shifting quantum media landscape video viewing will shift away from legacy pay-TV environments such as the living room television, and toward broadband and non-TV video platforms and app-enabled secondary screens such as tablets, which will in essence serve as second TVs.

the use of second screens like smartphones and tablets will pave the way to what it calls a full app-based ecosystem which will train users how to visit an app store, search and locate content, and download their own selection of third-party applications onto their devices.

pace of change it believes will be hindered by industry inertia, device replacement cycles, and resistance to change by the legacy TV viewing audience.

While brogrammers are brogramming away to suit themselves, they're actually strangling their own chances of success. And looked at like that, it really should be obvious that the appalling record of the tech sector in attracting, employing and retaining women is one that the industry should be looking to remedy urgently and for the basest financial motives.

geek boy groupthink is a prison. It keeps women locked out, and that's one way in which it's disastrous. It also keeps tech firms sealed in, trapped by an idea of their audience as fundamentally like their nerdy selves which stops them from coming up with any number of good new ideas - good ideas that consumers like you and me would fall over themselves to use if only someone would invent them.