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Suzanne Pinckney

Seth's Blog: Where are your assets? - 0 views

  • Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...
  • Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.
  • Your brand.
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  • Permission.
  • Expertise.
  • In just three words, then, there's the huge chasm between the trusted, experienced freelancer, the one you're happy to hear from when she has a new idea, and the newbie or the short-term maximizer. Those guys have to start from scratch, each and every time.
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    read it to the end. so good.
Suzanne Pinckney

The Dangerous Terrain of Unnecessary Dream Shrinkage * Danielle LaPorte: white hot trut... - 0 views

  • The cosmos doesn’t measure sweat and hours for reward. The cosmos deals in the currencies of joy and satisfaction. That means, if easing up makes you happier and more fulfilled, the universe will help you pull it off.
Suzanne Pinckney

Bridging the Behavioral Gap for Recycling Success · Environmental Management ... - 0 views

  • The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
  • The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
  • The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
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  • A durable product may require investigation of disposal options, which delays action.
  • With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
  • he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
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    not sure exactly where to save this but the highlights kind of make me sad...yuck. we are so much more into the carrot than the stick!
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