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"Four out of five U.S. adults are involved in a social network," Band adds. The result: Businesses are increasingly trying to follow their customers' social networking updates. It's a logical extension of CRM, which is designed to help businesses broaden their understanding of customers' interests, needs, and concerns. Many business relationships today begin on the Internet, as customers increasingly find businesses from Google searches, Facebook fan pages, and Website visits, adds Brent Leary, a CRM and small-business technology analyst. So it makes perfect sense to track and build those relationships using cloud CRM services, especially if they offer social network monitoring.

• Highrise is a cloud CRM system that many small businesses like. Along with its CRM features, the system provides various third-party customer service applications, such as MailChimp, an e-mail marketing campaign service. Highrise offers a free plan for two users with up to 250 contacts. Beyond that ceiling, monthly plans start at $24 for up to six users.

Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.

The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA

once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  

Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user. 

But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.

Introducing: #PRstack and PRgeeks.co The first is a free front end for #PRStack, Stephen Waddington’s crowdsourced directory of third party PR tools. And to accompany it, we have created PRgeeks.co, a resource designed to match these tools with great guides, knowledge and community.

PRgeeks.co is the other piece of the puzzle. Over time, we will be developing this site into an encyclopaedia of PR tips, tricks and hacks in a format accessible to anyone.

When you’re ready to write PR content, these free tools and resources can help you with the process. SEOToolSet: provides information on search activity (e.g., how popular search terms are) and the demographics of people doing the query Ubersuggest: gives suggestions of keywords you might want to add to your keyword list or article content Google Trends: shows topics trending on Google, which can help you as you brainstorm topics to write about Scribe: shares the content marketing process with an integrated, holistic approach that maximizes your return on investment.

That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences.

An eMarketer study also that found that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing last year.

AccuRanker – Automate the process of looking up how your keywords rank on Google and Bing search engines with up-to-the-second updates.

BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.

Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.

Today, we’re releasing a new free tool to help anyone discover what percent of an any Twitter account’s followers are fake vs. real: The Fake Followers Audit.

The tool is designed to estimate the percentage of a given account’s followers that fit one or more of the following buckets: Spam accounts (those that purely send spam tweets) Bot accounts (those that have no real human actively operating them) Propaganda accounts (those designed to propagate dis/misinformation) Inactive accounts (those that no longer use Twitter or see tweets)

The primary reason we’ve seen our best open rate climb ever upwards has been an ever-increasing focus on list hygiene.

It’s natural that curiosity-based subject lines would become more powerful as the inbox gets more crowded.

Scarcity, on the other hand, is a powerful tool but is best used conservatively as its impact diminishes the more it’s put into play. And while scarcity is a great driver of sales, it is often less effective at driving your overall open rate up.

snag your free template to put together a complete crisis communication strategy. Use this post as a guide to complete it.

Create a Social Media Crisis Scale Convince and Convert devised a great solution to this problem. They built a customer response flowchart that matches the severity of an issue, to the right course of action.

Crisis Level 1: Isolated customer complaints and questions. Crisis Level 2: Angry customers, broken links, posts directing to the wrong page, factual inaccuracies, major misspellings on social posts. Crisis Level 3: High volume of angry customers, service outages, lack of product availability. Crisis Level 4: Product recalls, defective services or products, widespread negative press coverage, layoffs. Crisis Level 5: Lawsuits, serious accidents resulting in injury, illegal employee conduct.

Facebook Connections Targeting, NOW the ONLY way to forensically slice audience psychographics. The good news is FB users who engage can be easily studied using free FB tools in Audience Insights, the API and subtractive campaign reach. Get a FB user to become a connection, like your page, use your app, engage with an event and/or any advanced combinations thereof.  THEN and only then can they easily be studied.

In the old days we didn’t have Custom Audiences, let alone the ability to study them. Still, we made major psychographic marketing strides. Remember the magic: Drive traffic from social psychographic targeting to your website. Keep track of that targeting and creative through UTM tags. Set Google, FB and any first-party cookies on your site. Because traffic came from very specific targeting, we KNOW what the audience is. No analysis required.

Last month the FTC issued warnings to celebrities who plugged products on their Instagram accounts without clearly identifying their relationships with brands. The letters were meant to “educate” the celebrities on how to post without violating the organization’s disclosure guidelines.

The FTC said it sent out similar letters to each influencer to “call attention” to the post in question. Each letter reads: “The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product — in other words, a connection that might affect the weight or credibility that consumers give the endorsement — that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement. Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.”

The FTC cited cases in which disclosures appeared in captions at the bottom of a post, and were only found if consumers clicked on the “more” button to reveal the full text. Multiple hashtags, tags and links also were frowned upon, as they obscure the disclosure.