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Carri Bugbee

How do you stop fake news? In Germany, with a law. - The Washington Post - 0 views

www.washingtonpost.com/...7-bcc2-7d1a0973e7b2_story.html

shared by Carri Bugbee on 06 Apr 17 - No Cached
  • “We work very hard to remove illegal content from our platform and are determined to work with others to solve this problem,” the company said in a statement. “As experts have pointed out, this legislation would force private companies rather than the courts to become the judges of what is illegal in Germany.”
  • Germany officially unveiled a landmark social-media bill Wednesday that could quickly turn this nation into a test case in the effort to combat the spread of fake news and hate speech in the West.
  • The highly anticipated draft bill is also highly contentious, with critics denouncing it as a curb on free speech. If passed, as now appears likely, the measure would compel large outlets such as Facebook and Twitter to rapidly remove fake news that incites hate, as well as other “criminal” content, or face fines as high as 50 million euros ($53 million). Chancellor Angela Merkel’s cabinet agreed on the draft bill Wednesday, giving it a high chance of approval in the German Parliament before national elections in September. In effect, the move is Germany’s response to a barrage of fake news during last year’s elections in the United States, with officials seeking to prevent a similar onslaught here.
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  • “The providers of social networks are responsible when their platforms are misused to spread hate crime or illegal false news,” German Justice Minister Heiko Maas said in a statement. The proposed law would apply only within German borders. But Maas said Wednesday he would press for similar measures across the European Union. A number of European countries have also sought to counter the fake-news scourge. The Czech Republic recently inaugurated a special unit charged with denouncing false reports. Should the German measure become law, however, experts say it would amount to the boldest step yet by a major Western nation to control social-media content. Depending on how obviously false or illegal a post is, companies would have as little as 24 hours to remove it.
  • In addition to fake news and hate speech, the draft bill would target posts seen as inciting terrorism or spreading child pornography. Officials have cited a surge of hate speech across the Internet as a major factor behind the rise of far-right violence in Germany, including arson attacks at refugee centers and assaults on police officers.
  • One of the companies most affected by the bill is Facebook, which has sought to sidestep such laws by taking voluntary measures to curb the spread of fake news. The company echoed concerns that the bill would wrongly foist upon corporations a level of decision-making on the legality of content that should instead reside with German courts.
  • Rather than setting a new standard, officials also say they are simply forcing social-media outlets to comply with existing laws governing hate speech and incitement in Germany. Incitement and defamation laws here are far broader than in the United States; for instance, laws on the books forbid defaming German leaders and make denial of the Holocaust a crime.
Carri Bugbee

Study Finds That Twitter Still Has a Major Fake News Problem - Adweek - 0 views

www.adweek.com/...-has-a-major-fake-news-problem

shared by Carri Bugbee on 05 Oct 18 - No Cached
  • Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation.
  • Twitter hasn’t cracked down on many of its fake news amplifiers. Eighty percent of Twitter accounts that were spreading false information during the campaign were still active on the platform, researchers found.
  • The study found that most of the fake and conspiracy tweets on Twitter linked to only about 1o websites, including The Gateway Pundit and Truthfeed. That trend was largely unchanged from 2016. Additionally, about 60 percent of the accounts that shared and amplified fake news were estimated by researchers to have been automated accounts. Those accounts were densely connected, following each other at high rates and retweeting each other frequently, intensifying the impact and reach of each post.
Carri Bugbee

SparkToro's New Tool to Uncover Real vs. Fake Followers on Twitter | SparkToro - 0 views

sparktoro.com/...l-vs-fake-followers-on-twitter

fake followers Twitter twitter tools

shared by Carri Bugbee on 10 Oct 18 - No Cached
  • Today, we’re releasing a new free tool to help anyone discover what percent of an any Twitter account’s followers are fake vs. real: The Fake Followers Audit.
  • The tool is designed to estimate the percentage of a given account’s followers that fit one or more of the following buckets: Spam accounts (those that purely send spam tweets) Bot accounts (those that have no real human actively operating them) Propaganda accounts (those designed to propagate dis/misinformation) Inactive accounts (those that no longer use Twitter or see tweets)
Carri Bugbee

Fake Followers Eating Into Brands' Influencer Marketing Budgets 02/11/2019 - 0 views

www.mediapost.com/...to-brands-influencer-mark.html

public relations influencer marketing influencer outreach influencers

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • $744 million that brands spent on influencer marketing in 2018, $102 million was wasted on fake followers.
  • Last year, a quarter of the cash that Unilever's Dove brand spent on influencer marketing went to fake followers -- compared to 14% for the typical advertiser -- despite the fact that Keith Weed, Unilever's chief marketing officer, said the company would no longer partner with influencers who purchased followers or used bots last year.
Carri Bugbee

Facebook Wants To Teach You How To Spot Fake News On Facebook - BuzzFeed News - 0 views

www.buzzfeed.com/...h-you-how-to-spot-fake-news-on

shared by Carri Bugbee on 06 Apr 17 - No Cached
  • people in 14 countries will begin seeing a link to a “Tips for spotting false news” guide at the top of their News Feed. Clicking it brings users to a section offering 10 tips as well access to related resources in the Facebook Help Center. Facebook is also collaborating with news and media literacy organizations in several of countries to produce additional resources.
  • “Improving news literacy is a global priority, and we need to do our part to help people understand how to make decisions about which sources to trust,” Adam Mosseri, Facebook’s VP of News Feed, wrote in a blog post about the initiative. “False news runs counter to our mission to connect people with the stories they find meaningful. We will continue working on this, and we know we have more work to do.”
  • It’s working with third-party fact checking organizations to flag false content in the News Feed, the company recently announced the Facebook Journalism Project to work with news organizations on products and business models, and it’s one of the funders of the new News Integrity Initiative, a $14 million project “focused on helping people make informed judgments about the news they read and share online.”
  • Carri Bugbee on 06 Apr 17
     
    Starting tomorrow, people in 14 countries will begin seeing a link to a "Tips for spotting false news" guide at the top of their News Feed.
Carri Bugbee

Facebook's fake-name fight grows as users skirt the rules | The Verge - 2 views

www.theverge.com/...ake-name-pseudonym-middle-name

facebook fake names user names

shared by Carri Bugbee on 17 Sep 12 - No Cached
  • Over the past year, he's noticed more friends subverting Facebook's real name policy. "I have seen a growing trend of people who will shut down one page, let you know that they're opening a new one, and then they'll use an alias,"
Carri Bugbee

Be Careful How 'Fyre'd' up You Get About Influencer Marketing - 0 views

www.entrepreneur.com/...328873

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • So, your preferred influencer has a million followers on Instagram. Are those followers real or fake?Even Fortune 500 companies can’t always tell. Look at Procter & Gamble, for example. Last year, two of their brands (Olay and Pampers) placed in the top 10 brands using influencers with large fake follower counts. The number one brand on that list was Ritz-Carlton. The hotel and hospitality group used “influencers” whose followers were 78 percent bought and paid for, instead of the real deal.
  • In the long run, influencers grab eyeballs but don’t necessarily help grow businesses. It’s all too easy to get caught up in the star-gazing aspect of it all and wind up valuing essentially meaningless metrics over actually building your brand.
  • If the influencer goes off-script or causes a scandal, you get tanked too. And there seems to be no end of ways for some influencers to get into public trouble. Just ask YouTuber Logan Paul, whose posting of video footage of a dead body earned him months of bad press and tough consequences.
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  • These days, influencer marketing has been so constrained that there may be no value there for your customer or brand. SEO expert and Moz founder Rand Fishkin noted this last year in a tweet, when he observed that influencer marketing used to mean a brand would "discover all the sources that influence your audience and do marketing (of all kinds) in those places.”
Carri Bugbee

The evolution of ethics, revisited | USC Annenberg School for Communication and Journalism - 0 views

annenberg.usc.edu/...evolution-ethics-revisited

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • more than 90% of PR executives believe that the distribution of fake news and the purposeful distortion of truth are the biggest ethical threats we face in the future. Defense of malicious behavior and lack of corporate transparency were cited by over 80% of the respondents.
  • Today, earned media – pitching and placing stories through work with journalists and influencers — remains the dominant source (50%) of revenue for PR agencies. It’s predicted to drop to 37% over the next 5 years, with shared (23%), owned (23%) and paid media (17%) picking up the difference.
  • nearly two-thirds (64%) of PR professionals think that in five years the average person won’t be able to distinguish whether the information they consume comes from paid, earned, shared or owned sources.
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  • respondents overall predicted business will become more ethical over the next 5 years. When asked specifically about the PR industry, 9 of 10 predict the profession will be the same or more ethical. This is important because three out of four students tell us that ethics play a very or extremely important role in their choice of PR as a career.
  • Three-fourths of professionals told us their agency or department has a code of ethics. While 92% also think the PR industry needs its own generally accepted code of ethics, only 59% believe that a dedicated organization should play the role of ethics enforcer.
Carri Bugbee

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns | Social Med... - 0 views

www.socialmediatoday.com/...549806

influencers influencer marketing influencer outreach public relations

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.
  • "Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."
  • The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.
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  • Instagram also outlined its coming Creator Profiles, which code hacker Jane Manchun Wong previewed recently (below), while it also shared some usage stats, including that 69% of users say they come to Instagram to interact with celebrities, and over 80% of accounts proactively follow a business on the platform.
  • Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean-up its platform and improve the integrity of its metrics
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