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Carri Bugbee

101 Best Email Subject Lines of 2017 - 0 views

www.digitalmarketer.com/...-best-email-subject-lines-2014

email subject lines marketing

shared by Carri Bugbee on 04 Sep 18 - No Cached
  • The primary reason we’ve seen our best open rate climb ever upwards has been an ever-increasing focus on list hygiene.
  • It’s natural that curiosity-based subject lines would become more powerful as the inbox gets more crowded.
  • Scarcity, on the other hand, is a powerful tool but is best used conservatively as its impact diminishes the more it’s put into play. And while scarcity is a great driver of sales, it is often less effective at driving your overall open rate up.
  • ...5 more annotations...
  • 1. Self-Interest These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email.
  • 2. Curiosity If self-interest subject lines work because they communicate a direct benefit of opening the email, curiosity-based ones succeed for the exact opposite reason. They pique the interest of subscribers without giving away too much information, leading to higher opens. 
  • 3. Offer Do you like free stuff? Do you like to buy things? So does your email list.
  • 4. Urgency/Scarcity This is the most powerful type of subject line you have at your disposal. Subject lines that communicate urgency and scarcity tell readers they must act now. 
  • 5. Humanity Don’t forget to remind your list about the person or people behind your products.
Carri Bugbee

What Email Subject Line Length Works Best? - 0 views

blog.marketo.com/...ct-line-length-works-best.html

subject headers email marketing marketo

shared by Carri Bugbee on 16 Aug 18 - No Cached
  • You can see that the highest open rates occurred with four-word length subject lines and the lowest open rates were tied to nine-word length subject lines. But the click-to-open rates didn’t correlate, meaning high open rates did not correlate to high click-to-open rates.
  • The winner was seven words for overall engagement. And if you write a subject line with eight words, well, you’re in for a shock! It’s nearly half the performance as subject lines with only one less word.
Carri Bugbee

Best Practices for Email Subject Lines | MailChimp - 0 views

mailchimp.com/...ctices-for-email-subject-lines

best practices email marketing subject headers Mailchimp

shared by Carri Bugbee on 16 Aug 18 - No Cached
  • Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups.
  • try to communicate the benefits of your promotions, or call attention to specific deals.
  • Subject line researcher shows you the effectiveness of different keywords. Search for a word or phrase, and we'll compare your terms to all subject lines ever sent through MailChimp. Then we'll list related terms and phrases, and use a 5-star rating system to show you how each one performed.
  • ...1 more annotation...
  • Create multiple versions of your campaign that are identical in every way but the subject line, and we'll send them to randomly selected parts of your list. We'll automatically send the campaign with the best open rate to the remainder of your list, and you'll learn a little about what kind of subject line appeals to your subscribers. Create an A/B Testing Campaign
Carri Bugbee

The Ideal Length for All Online Content - 1 views

blog.bufferapp.com/ng-online-according-to-science

content blogging length social+media

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • 100 characters is the engagement sweet spot for a tweet. 
  • But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
  • The ideal length of a headline is 6 words
  • ...5 more annotations...
  •  we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.
  • MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.
  • Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.
  • By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.
  • The ideal length of a domain name is 8 characters
  • Chris Evans on 21 Apr 14
     
    Interesting opinion on the blog post length, I always thought it was a little shorter but the 'seven minute' mark tends to make sense...good article!
Carri Bugbee

Instagram will ask you to buy the things you photograph (except cats) - 0 views

mashable.com/...instagram-more-ads

buy button ads

shared by Carri Bugbee on 03 Jun 15 - No Cached
  • Carri Bugbee on 03 Jun 15
     
    Instagram said it will soon break out the mounds of data gleaned from tracking how people spend their time on the app - plus parent company Facebook's massive firepower in this area - to pick products and services that Instagram's algorithms think you might particularly enjoy. (Although we're pretty sure you cannot buy a favorite subject of Instagram photos: cats).
Carri Bugbee

Twitter Topics: follow subjects automatically in the timeline - The Verge - 0 views

www.theverge.com/...orts-gaming-entertainment-test

Twitter topics hashtags social+media social media

shared by Carri Bugbee on 07 Nov 19 - No Cached
  • ou will be able to follow more than 300 “topics” across sports, entertainment, and gaming, just as you are currently able to follow individual accounts. In return, you’ll see tweets from accounts that you don’t follow that have credibility on these subjects. Twitter executives hope that Topics will make the platform more approachable for new and intermittent users and make it easier for heavier users to discover new accounts and conversations. The feature, which began testing on Android in August, is set to roll out globally on November 13th.
Carri Bugbee

The crazy truth: Google+ can thrive alongside Facebook | Internet & Media - CNET News - 0 views

news.cnet.com/...-can-thrive-alongside-facebook

Google+ G+ google Facebook

shared by Carri Bugbee on 01 Dec 12 - No Cached
  • But the fascination with Google+ as a would-be Facebook killer obscures the larger story about what Google+ offers.
  • Google+ is really two things. One is a destination for connecting with friends and subjects that interest them. When the press writes about Google+, it's usually in this context. But Google+ plays a second role, as a product that improves other products. Google tends to talk about this in abstract terms -- it's "a social spine;" it's a "fabric;" it "weaves" Google products together. Let's try to be a little more concrete about what Google+ is doing besides giving people a Facebook alternative.
  • Google+ is a single sign-on system. Until the social network launched in June 2011, users of various Google services used different identities for each.
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  • Google+ is a data mine. The unified login means Google can start tracking users' interests and behavior around the Web.
Carri Bugbee

The (Lack Of) Clarity In Facebook's New 20 Percent Text Rule - 1 views

socialfresh.com/facebook-20-percent-text-rule

shared by Carri Bugbee on 02 Mar 13 - No Cached
  • The rule does NOT apply to standard images you upload to your page, but only images you promote in the newsfeed Thumbnail images for videos or links that you promote in the newsfeed as ads are subject to the 20% rule As of this week, announced in a tiny update on Facebook’s Developer Blog, the rule applies to application icons (which includes timeline tab images too) ***UPDATE***: Facebook reps have indicated that the text rule does NOT apply to the thumbnail icons, but they still recommend using images with little to no text.
  • Product shots (i.e. real life photos of a product) do not count against the rule. This means name tags, stop signs, text on the actual product, etc. – that’s all good to go and does not count towards your 20% text allotment “Tune-in” images for TV shows or movies have leeway as the title of the show/feature, the tune-in info, and the names of the actors and actresses involved do NOT count towards the 20%
Carri Bugbee

P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views

adage.com/...307742

digital advertising IAB analytics brands P&G

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
  • Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
  • we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
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  • P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
Carri Bugbee

1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This... - 0 views

www.marketingcharts.com/...social-network-this-year-39411

social network commerce purchase social+media social media advertising

shared by Carri Bugbee on 05 Feb 14 - No Cached
  • The question was fielded among consumers who have accessed a social networking website, asking them how likely they would be to make any type of purchase on such a site in the following 12 months. Overall, 18% of respondents said they would be very likely (9%) or likely (9%) to do so. Interestingly, only 15% were neutral on the subject, with a solid majority unlikely (12%) or very unlikely (55%) to do so.
  • While women appear to be the more active gender on social media, it’s men who are more interested in shopping on the platforms, according to the Javelin survey results. In fact, 23% of male respondents reported being at least likely to make a purchase directly through a social network this year, compared to 14% of female respondents.
Carri Bugbee

The True Evolution of Facebook Organic Reach Between 2013 and 2014 - 0 views

www.agorapulse.com/...nic-reach-by-industry-may-2014

facebook organic reach pages analytics

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Reach is not public data, and very few people (likely less than 20 companies across the globe) have the ability to access a significant number of pages’ reach metrics. So most (if not all) of what you’ve read on the subject is probably irrelevant, or greatly exaggerated.
  • Among the 142 industries (Facebook page categories) we have in the sample, only 18 are up or steady. But among the 124 categories seeing their organic reach going down, there are still a lot of them reaching more than 15 or 20% of their fans organically for each post.
  • We focused on the Organic Reach metric for posts (the only one that cannot include paid reach) of over 6,000 pages. We then averaged Organic reach by industry and compared the results between the two periods (July 2013 & May 2014)
  • ...2 more annotations...
  • Overall, there are much more industries going down than up.
  • For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!
Carri Bugbee

How to A/B Test Your Influencer Marketing Efforts - 0 views

blog.lemonstand.com/r-influencer-marketing-efforts

influencer marketing influencer outreach Influencer

shared by Carri Bugbee on 03 Sep 18 - No Cached
  • what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…
  • xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.
  • Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.
  • ...6 more annotations...
  • you can provide the influencer with some pointers. Would you prefer they include keywords in the title of their product review blog to boost your SEO? How many hashtags do you want them to use, and are fans likelier to adopt shorter ones over longer ones? Should they use emojis? (The answer is almost always yes.) Which CTA performs better, “Save 15% off now with my promo code” or “Use my promo code now”?
  • Speaking of promo codes, what learnings can you apply from sales you’ve run in the past? Does a percentage or dollar off amount drive more conversions? Does what works for sales on your own website work just as well in the context of an influencer promotion?
  • Perhaps influencers’ fans are more excited about getting a free sample or trial instead of a discount. In this scenario, try testing free sample promotions with some influencers against discount offers with other influencers. Just be sure to choose influencers with similar audiences, industries, and/or locations to keep the other variables as similar as possible.
  • A/B test the heck out of your influencer landing pages. Try different CTA button placements and colors, test removing the navigation, and see how personalizing the page for the influencer’s audience affects conversions.
  • Not all your influencer marketing content is published by the influencer. Sometimes, as with the landing pages, you are using the influencers in your own content. A/B test the items under your branded control, too.
  • if you feature an influencer in an email newsletter, is it best to call that out in the subject line, via the sender name, through a hero image at the top, or some combination of the above? Should you target different subscriber lists for different featured influencers
Carri Bugbee

How to Plan Your Content Marketing Strategy - 0 views

blog.taboola.com/content-marketing-strategy

content marketing marketing email marketing

shared by Carri Bugbee on 01 Oct 18 - No Cached
  • Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective at content marketing Far less challenged with the many aspects of content marketing Able to justify why a higher percentage of the marketing budget should be spent on content marketin
  • Consider documenting one or more of the following goals as a starting point for your strategy: Improve brand awareness Increase engagement Generate more website traffic Expand the email list Increase marketing ROI Achieve higher customer retention, loyalty and referrals
  • A buyer persona reveals what prospective customers are thinking and doing as they weigh their options to solve a problem.
  • ...2 more annotations...
  • Personas, as they relate to planning your content marketing strategies, help you make informed decisions about topics to cover, content formats to utilize, and how you’ll approach your subject matter.
  • Perform a competitive analysis. Take a close look at what your competitors are doing. Auditing and analyzing the content created in your market can be a valuable part of informing your strategy and content marketing process. The idea is to create a plan to differentiate your content.
Carri Bugbee

Official Google Webmaster Central Blog: Help Google Search know the best date for your ... - 0 views

webmasters.googleblog.com/...search-know-best-date-for.html

google blogging blog post bloggers

shared by Carri Bugbee on 12 Mar 19 - No Cached
  • To help Google to pick the right date, site owners and publishers should: Show a clear date: Show a visible date prominently on the page. Use structured data: Use the datePublished and dateModified schema with the correct time zone designator for AMP or non-AMP pages. When using structured data, make sure to use the ISO 8601 format for dates.
  • Show when a page has been updated: If you update a page significantly, also update the visible date (and time, if you display that). If desired, you can show two dates: when a page was originally published and when it was updated. Just do so in a way that’s visually clear to your readers.
  • on’t use future dates or dates related to what a page is about: Always use a date for when a page itself was published or updated, not a date linked to something like an event that the page is writing about, especially for events or other subjects that happen in the future (you may use Event markup separately, if appropriate).
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

How Twitter Users Compare to the General Public | Pew Research Center - 0 views

www.pewinternet.org/...sizing-up-twitter-users

Twitter research Pew

shared by Carri Bugbee on 26 Jul 19 - No Cached
  • Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.
  • The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
  • Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.
  • ...2 more annotations...
  • The median age of adult U.S. Twitter users is 40, while the median U.S. adult is 47 years old.
  • Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree – 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%. But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole.
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