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Carri Bugbee

Timing is Everything Insights tool for publishers - 0 views

media.twitter.com/...ights-tool-for-publishers.html

Twitter analytics insights publishers

shared by Carri Bugbee on 06 Mar 19 - No Cached
  • Carri Bugbee on 06 Mar 19
     
    In an effort to provide our publishers with more actionable data to help them improve their performance on Twitter, we've been busy working on a new set of Publisher Insights tools that will live within Media Studio. After months of work we're excited to announce the launch of our first new Insights tool - Timing is Everything. Timing is Everything displays historical data showing when your audience is on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.
Carri Bugbee

How to Get Just-In-Time Site Visitor Insights With Heatmaps - Webtrends Blog - 1 views

blogs.webtrends.com/...visitor-insights-with-heatmaps

Webtrends site visitor website heatmap analytics

shared by Carri Bugbee on 01 May 12 - No Cached
  • Carri Bugbee on 01 May 12
     
    How to Get Just-In-Time Site Visitor Insights With Heatmaps
Carri Bugbee

RIP Facebook Custom Audience Insights (for now), Northeastern's Bug Bounty Bu... - 0 views

www.aimclearblog.com/...ug-bounty-bullseye-workarounds

facebook audience insights advertising ads social media

shared by Carri Bugbee on 27 Mar 18 - No Cached
  • Facebook Connections Targeting, NOW the ONLY way to forensically slice audience psychographics. The good news is FB users who engage can be easily studied using free FB tools in Audience Insights, the API and subtractive campaign reach. Get a FB user to become a connection, like your page, use your app, engage with an event and/or any advanced combinations thereof.  THEN and only then can they easily be studied.
  • In the old days we didn’t have Custom Audiences, let alone the ability to study them. Still, we made major psychographic marketing strides. Remember the magic: Drive traffic from social psychographic targeting to your website. Keep track of that targeting and creative through UTM tags. Set Google, FB and any first-party cookies on your site. Because traffic came from very specific targeting, we KNOW what the audience is. No analysis required.
  • Carri Bugbee on 27 Mar 18
     
    Custom Audience reach estimate
Carri Bugbee

Social Analyst Playbook: Future-proof your social insights | Brandwatch - 0 views

www.brandwatch.com/...view

social analyst insights analytics social media

shared by Carri Bugbee on 16 Aug 18 - No Cached
  • In our three-part series we spoke to leading consumer insights professionals innovating in the social analytics space to get their thoughts on this changing landscape: Ben Donkor takes us through the foundation of the social analyst Bex Carson explains the importance of a solid methodology Dr. Jillian Ney rounds it off by describing social analysis in action and answering business questions
Carri Bugbee

5 Must-Know Metrics for Effective Facebook Wall Posts - SocialTimes.com - 1 views

socialtimes.com/ive-facebook-wall-posts_b58490

social+media socialmedia facebook analytics marketing page metrics

shared by Carri Bugbee on 24 Apr 11 - No Cached
  • Carri Bugbee on 24 Apr 11
     
    Good insight about what makes for an effective wall posting on pages.
Carri Bugbee

The Marriage Is Off Between Ad Tech And Mar Tech | AdExchanger - 0 views

adexchanger.com/...marriage-off-ad-tech-mar-tech

martech marketing technology adtech programmatic ads advertising

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • What do you see in the market supporting your idea that ad tech and mar tech won’t converge? MARTIN KIHN: The business models are different. Marketing tech works on a subscription model, which means it’s predictable. The media model [in ad tech] is high-risk and difficult to predict. And those budgets come from different places. Mar tech budgets are more capital expenses, with an annual planning cycle.
  • Anything around identity is hot right now: something that can map devices together, or people to records in the world, is a good asset. Oracle acquired Crosswise. Acxiom bought LiveRamp. The other areas would be around analytics, companies developing insight decisions and customers. Those are companies like Tinyclues, Optimove, Adgorithms and Lytics.
  • The value of an off-the-shelf audience, like someone in the market for a car, becomes less valuable over time on a generic level. And DSPs used to differentiate on their access to inventory. Now you can go to Iponweb and use BidSwitch, and any DSP can access inventory outside of the walled gardens. They have to differentiate on service and on analytics.
Carri Bugbee

Facebook Stops Tracking Daily Likes and Comments | ClickZ - 1 views

www.clickz.com/...-tracking-daily-likes-comments

facebook tracking likes comments insights analytics

shared by Carri Bugbee on 16 Mar 12 - No Cached
  • The people talking metric lumps together the number of people who have liked, commented or shared a brand's post or page, or engaged in some other way. But some advertisers place different values on various forms of interactions - for instance, attributing a higher value to a comment than a like.
  • Without Facebook-reported daily likes and comments, marketers and agencies will need to track them manually. For those tracking larger pages with multiple posts, that could get tedious. Companies like PageLever could benefit from the change.
Carri Bugbee

5 predictions for Facebook advertising in 2014 - Inside Facebook - 0 views

www.insidefacebook.com/...r-facebook-advertising-in-2014

facebook advertising social+media

shared by Carri Bugbee on 08 Jan 14 - No Cached
  • acebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms
  • Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action.
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals

weak signals

shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
  • ...2 more annotations...
  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
Carri Bugbee

Introducing organic Tweet analytics | Twitter Blogs - 1 views

blog.twitter.com/...ducing-organic-tweet-analytics

Twitter analytics monitoring Twitter ads

shared by Carri Bugbee on 23 Jul 14 - No Cached
  • Carri Bugbee on 23 Jul 14
     
    The revamped Tweet activity dashboard can help you quickly identify which Tweets drive the highest engagement and impressions. Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions. Analyze the frequency of your Tweets. Use your new insights to determine your Tweet cadence. Identify what Tweet mechanics work, and which aren't as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.
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