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Carri Bugbee

SparkToro's New Tool to Uncover Real vs. Fake Followers on Twitter | SparkToro - 0 views

  • Today, we’re releasing a new free tool to help anyone discover what percent of an any Twitter account’s followers are fake vs. real: The Fake Followers Audit.
  • The tool is designed to estimate the percentage of a given account’s followers that fit one or more of the following buckets: Spam accounts (those that purely send spam tweets) Bot accounts (those that have no real human actively operating them) Propaganda accounts (those designed to propagate dis/misinformation) Inactive accounts (those that no longer use Twitter or see tweets)
Carri Bugbee

Timing is Everything Insights tool for publishers - 0 views

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    In an effort to provide our publishers with more actionable data to help them improve their performance on Twitter, we've been busy working on a new set of Publisher Insights tools that will live within Media Studio. After months of work we're excited to announce the launch of our first new Insights tool - Timing is Everything. Timing is Everything displays historical data showing when your audience is on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.
Carri Bugbee

This app quickly mutes 100 crowdsourced topics from your Twitter timeline | TechCrunch - 0 views

  • Try Mute, a way to quickly mute 100 words from Twitter as chosen by the wisdom of people on the internet — aka crowdsourced.
  • Twitter has long supported muting words, but Mute makes it easy to really get into the feature. Its Mute.life website lists 100 keywords that have been added and then voted on by visitors to form a ranked list. By installing a bookmark in your (Google Chrome) browser, Mute can be used to automatically add those top 100 words into your muted word list for Twitter.
Carri Bugbee

Twitter Launches Embeddable Streams of Tweets - 0 views

  • When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on twitter.com. Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.
Carri Bugbee

Why Twitter's growth problem isn't a problem for Madison Avenue - 0 views

  • doom and gloom hasn’t made it to Madison Avenue, where Twitter is more valuable than ever. The biggest reason is that unlike Wall Street and Silicon Valley, advertisers and agencies don’t expect Twitter to be Facebook. In fact, they’re thrilled it isn’t.
  • This is where one of the big Silicon Valley-Madison Avenue divides comes into play. In the Valley, everything is about scale. Big numbers are everything. But advertisers have plenty of scale options. What they’re looking for is different tools that help it solve specific problems for clients. Twitter, even with its small reach compared to Facebook, can do things Facebook cannot.
  • “Twitter has a more intellectually engaged audience,” Huge’s vp of user experience Jessica L’Esperance said. “It’s niche, which is why it’s powerful.”
Carri Bugbee

Your Business Should Be Testing Twitter's 6 Retargeting Ad Features - 0 views

  • ou can currently get FIVE types of retargeting on twitter without having to get on your knees to get on some private beta list (like we do) or go through one of the ad partners.
  • There is also website remarketing, like on Facebook, which came out on Twitter in June 2014. Grab your pixels here.
  • Compared to Facebook custom audience tools, Twitter’s match rate (the number of emails, phone numbers, etc you can match to a Twitter profile) will be lower. And that the traffic you get will be much smaller.
Carri Bugbee

7 New Tools That Will Streamline Your Marketing Campaigns - 0 views

  • Quuu is a simple platform to help put your content curation on autopilot, working seamlessly with Buffer to bring you the most relevant content.
  • use Narrow to build a targeted Twitter following. Just enter your keywords and targeted hashtags, and Narrow will identify a relevant audience for you to start building your following.
  • Cyfe is an all-in-one marketing dashboard of sorts that helps you zero in on what’s working and what isn’t. It’s a great analytical tool for social media management that lets you pulled detailed reports on Google Analytics, AdWords campaigns, SEO, competitive searches and even brand mentions on the web. It’s a real-time tracking tool to help you monitor and manage your KPIs.
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  • Beegit is an app built to help streamline just that kind of team collaboration.This collaborative writing tool allows teams to work cohesively, no matter where they are, to create exceptional content. It includes an editorial calendar and communication, workflow and writing tools, all in one place.
Carri Bugbee

Social Media - Twitter buys a social media talent agency - Internet Retailer - 0 views

  • Nicheworks with more than 6,300 social media influencers ranging from comedic personalities to photographers to foodies to fashion bloggers. Among the more than 100 brands and agencies it has worked with are Hewlett-Packard Co., Coca-Cola Co. and the National Football League. Hewlett-Packard’s HP Home & Home Office Store is No. 35 in the Internet Retailer Top 500 Guide while the National Football League is No. 151.
  • As a part of Twitter, Niche aims to build more tools, platforms and ways to help influencers link up with brands, write Niche co-founders Rob Fishman and Darren Lachtman in a blog post.
  • By acquiring Niche, Twitter will be the rare social network that stands to directly profit when an influencer works with a brand. But it won’t be alone. Tumblr last month launched Creatrs Network,
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