Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged Storyline

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Syed Amjad Ali

Ready to use templates for quality Elearning courses! - 0 views

New trends, new styles and unique graphics for Elearning templates available for rapid authoring tools; Articulate Storyline, Abode Captivate and Lectora: - Charts and Graphs - Engaging Slides - Gr...

Templates Elearning Articulate Storyline

started by Syed Amjad Ali on 10 Nov 14 no follow-up yet
Carri Bugbee

Boeing is doing crisis management all wrong - here's what a company needs to do to rest... - 0 views

theconversation.com/store-the-publics-trust-114051

crisis communications crisis management crisis comms PR public relations

shared by Carri Bugbee on 25 Mar 19 - No Cached
  • A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.
  • in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility.
  • Silence is passive and suggests that an organization is neither in control nor trying to take control of a situation. Silence allows others to frame the issues and control the narrative.
  • ...3 more annotations...
  • Boeing has found itself playing defense to a storyline that suggests the company was more interested in profits than people in the rush to produce an aircraft that accounts for about a third of its revenue.
  • According to crisis communications scholar Timothy Coombs, corporate openness is defined by a company’s availability to the media, willingness to disclose information and honesty. Boeing failed in all three regards. And the few statements it has issued are chock-full of platitudes – such as “safety is a core value” – and lack meaningful information
  • . The best way to demonstrate its commitment to safety is not with platitudes but concrete actions that reveal openness and accountability. Research has shown that transparency and honesty are key to effective communication in a crisis.
1 - 3 of 3
Showing 20▼ items per page