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Carri Bugbee

FTC's Ad Regulator Jessica Rich Plans to Focus Heavily on Native and Mobile | Adweek - 0 views

www.adweek.com/...avily-native-and-mobile-154693

shared by Carri Bugbee on 13 Jan 14 - No Cached
  • Carri Bugbee on 13 Jan 14
     
    Native advertising will be a huge and continuing theme in our work. I want to make a broader push into mobile, mobile security, mobile payments, making sure we are able to bring mobile investigations
Carri Bugbee

Target Teams Up With Facebook For Deals You Can Share | Digital - Advertising Age - 1 views

adage.com/...241341

Target facebook cartwheel deals

shared by Carri Bugbee on 08 May 13 - No Cached
  • For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.
  • part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,
  • faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.
  • ...1 more annotation...
  • To start, each user will have the ability to add 10 deals from a variety of Collections -- groupings of offers themed around Mother's Day or spring, for example -- or to search different categories. Deals are typically valid for one month and can be used four times per transaction, as well as multiple times throughout the month. The deals are also stackable with manufacturer's coupons or other offers.
Carri Bugbee

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out - 0 views

blog.bufferapp.com/vertical-video

video vertical video social media Instagram Twitter Advertising

shared by Carri Bugbee on 27 Feb 19 - No Cached
  • Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis 3 important video marketing takeaways Other key video marketing learnings Overall vertical video research conclusion What’s next for video marketing?
  • mobile phones (smartphones) alone accounted for 65% of total digital usage, up from 62% in Q1 2018:
  • In all of the experiments we conducted, we consistently found that vertical video outperformed square video within the Facebook News Feed.
  • ...4 more annotations...
  • Since the video tests (vertical vs. square) were identical in content, theme, length, headline, caption, and more, it came as quite the surprise that vertical video outperformed square by such a significant margin (as much as 68 percent less expensive in cost per view). It’s also interesting to note that not only did vertical video outperform square in the Facebook News Feed, but Facebook outperformed Instagram in overall cost per click (CPC) within the feed
  • which format drives more engagement within the Instagram Feed? Turns out it’s vertical video!
  • In all of our tests, we found that Facebook consistently generated a lower CPC than its Instagram counterpart.
  • ith our research, we wanted to know if spending more time, resources, and money on producing polished videos actually resulted in greater results than organic DIY videos. We found that there was no statistically significant difference in the results.
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