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Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'

"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"

There are many different platforms available to design and develop websites. The latest and the most popular one is responsive web designing… http://www.nexvistech.com/blog/benefits-of-responsive-web-designing

Great article on the way global CPGs are approaching a new paradigm in marketing

"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "

Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.

How do you feel about being a product? or being sold to advertisers?  Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

Consumer privacy does not mean that they have something to hide, it just means that they do not care to share.  Is that wrong?

Google now provides a deeper understanding of how social impacts conversion.  

This is an interesting read on Google Analytics new Social Reports

Interesting way to look at tweet value as it relates to search.

Interesting nuances as it relates to twitter.

Good info,

Thanks for sharing this useful information.

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.

If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful

It will be very interesting to see how this evolves over the next few years.

Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.