Group items tagged a - ROI of Social Media

Are you're Asking Yourself, "Where Can I Find a Notary?" - 1 views

If you are asking yourself "where can I find a notary," we obviously believe the best place is right here on FindNotary. We make finding a notary near you extremely simple. Just search by notary or...

Where Can I Find a Notary

started by yosefong on 29 May 12 no follow-up yet

Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

www.mycustomer.com/...140460

business strategy dell reputation social

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.

<div class="cArrow"> </div><div class="cContentInner">Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.</div>

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MediaPost Publications The Book Remains Open On Borders (And B&N) 06/02/2011 - 0 views

www.mediapost.com/publications

Social media #ROISM

shared by Guy Powell on 02 Jun 11 - No Cached

Guy Powell on 02 Jun 11

It will be interesting to see how Borders and B&N will survive if at all. Certainly the tablets and other devices must be hurting them. They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books. Maybe there's a way to combine that with social media to come up with a real strategy for them to survive

<div class="cArrow"> </div><div class="cContentInner">It will be interesting to see how Borders and B&N will survive if at all. Certainly the tablets and other devices must be hurting them. They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books. Maybe there's a way to combine that with social media to come up with a real strategy for them to survive</div>

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Managing Finances Gets Easier - 1 views

I am totally worthless when it comes to bookkeeping. I know most of it is number crunching, and that is the problem. I am not good at numbers. I am a business owner, and it might surprise you how I...

started by Justin Pierce on 26 Nov 12 no follow-up yet

Best Quality Clean Water Pumps - 1 views

In the previous months, I was looking for quality water pumps for my house that will ensure safe drinking water for my family. I have asked several friends where I could possibly look for the best ...

water pumps

started by Pump Wat on 17 Oct 11 no follow-up yet

LinkedIn Debuts Tools To Target Followers - 1 views

www.mediapost.com/...tools-to-target-followers.html

linkedin target marketing #ROISM

shared by Steven Groves on 11 Apr 12 - No Cached

Steven Groves on 11 Apr 12

Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...

<div class="cArrow"> </div><div class="cContentInner">Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...</div>

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Guy Powell on 12 Apr 12

Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com

<div class="cArrow"> </div><div class="cContentInner">Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy <a href="http://www.Marketing-Calculator.com" rel="nofollow" target="_blank">http://www.Marketing-Calculator.com</a></div>

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Sincere And Dedicated Used Car Dealers - 1 views

started by micheal knight on 17 Sep 12 no follow-up yet

Social Media Marketing Mavens Group News | LinkedIn - 0 views

www.linkedin.com/news

social social media social media marketing media marketing group linkedin news ROMI strategy ROI #ROISM

shared by Guy Powell on 30 Sep 11 - No Cached

Guy Powell on 30 Sep 11

Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site.

<div class="cArrow"> </div><div class="cContentInner">Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site. </div>

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The Social Media Tower of Babel | DragonSearch Marketing; Internet Marketing Services &... - 0 views

www.dragonsearchmarketing.com/...he-social-media-tower-of-babel

ROI Social Media ROISM ROMI marketing strategy

shared by Guy Powell on 29 Apr 11 - No Cached

Guy Powell on 29 Apr 11

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media. Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward. There is a lot of work to be done with ROI as it relates to social media. The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns). Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks Guy @GuyPowell

<div class="cArrow"> </div><div class="cContentInner">Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media. Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward. There is a lot of work to be done with ROI as it relates to social media. The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns). Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks Guy @GuyPowell</div>

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The Yelp Effect: Leveling the Playing Field for Independent Restaurants - Technorati Sm... - 0 views

technorati.com/...lp-effect-leveling-the-playing

business marketing review yelp!

shared by Steven Groves on 13 Oct 11 - No Cached

Steven Groves on 13 Oct 11

The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.

<div class="cArrow"> </div><div class="cContentInner">The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.</div>

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Sincere Used Car Dealer - 2 views

I have been looking for highly functional used cars in Adelaide, but I did not really find one until I got tired and almost gave up. Good thing that my sister told me about SA Cars, a one stop Sout...

started by micheal knight on 10 Oct 12 no follow-up yet

Affordable Quality Used Cars - 1 views

I had a difficult time looking for quality used cars in Adelaide. Good thing that my friend told me about SA Cars. And I was so happy to get the chance to buy a highly functional car at a very affo...

started by micheal knight on 09 Dec 12 no follow-up yet

Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views

www.marketingprofs.com/...a-top-notch-ab-testing-program

strategy lessons marketing social media #ROISM social media ROMI ROI

shared by Guy Powell on 30 May 12 - No Cached

Mike John liked it

Guy Powell on 30 May 12

These are great lessons on A/B testing. They definitely apply to social media to drive ROI.

<div class="cArrow"> </div><div class="cContentInner">These are great lessons on A/B testing. They definitely apply to social media to drive ROI.</div>

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Mike John on 21 Sep 15

Yeah, nice driving lessons.

<div class="cArrow"> </div><div class="cContentInner">Yeah, nice driving lessons.</div>

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Why Have a Virtual Receptionist? - 0 views

Emenac Incorporated on 20 Nov 12

Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.

<div class="cArrow"> </div><div class="cContentInner">Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.</div>

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Best Speaker in Australia - 1 views

Working with Resultzcorp professional motivational speakers in Melbourne is the best and a life changing experience. They were great enough that they were able to uplift the interest of my employee...

started by Gerald Payton on 11 Dec 12 no follow-up yet

What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

socialmediatoday.com/...402830

social media marketing twitter statistics

shared by Steven Groves on 16 Dec 11 - No Cached

Steven Groves on 16 Dec 11

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.

<div class="cArrow"> </div><div class="cContentInner">Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. </div>

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The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

www.forbes.com/...-the-dumbest-idea-in-the-world

strategy marketing business shareholder forbes

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

<div class="cArrow"> </div><div class="cContentInner">A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen</div>

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Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology

social media marketing strategy apology #ROISM

shared by Steven Groves on 05 Jan 12 - No Cached

Steven Groves on 05 Jan 12

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

<div class="cArrow"> </div><div class="cContentInner">All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication</div>

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Enjoying Quality Salon Services - 1 views

Just like any typical lady, I always want to look my best. This is especially true with my hair as this is considered a woman's crowning glory. When I moved to another city last year, I had a diffi...

started by Charmaine Hoxton on 18 Sep 13 no follow-up yet

SXSW, Or NXNE, Amex Teams With Foursquare To Put Emphasis On 'Express' Wherever You Are... - 0 views