us | TagMan - 0 views
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Guy Powell on 21 Jul 11INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.
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LinkedIn Debuts Tools To Target Followers - 1 views
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Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...
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Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social Media platform. Guy http://www.Marketing-Calculator.com
Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views
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Interesting way to count an impression. 50% viewable for 1 second or more.
Privacy in Public - what are you trying to hide? | Social Media Club - 0 views
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Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?
New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
First-Click, Last-Click Attribution Model For Social Media - 1 views
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Great article on how the push/pull between LTA and other measurement tactics can vary
12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views
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Interesting way to look at tweet value as it relates to search.
What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views
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Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
MediaPost Publications Tweet This: Social Endorsements Beat Social Media Ad Buys 03/10/2011 - 0 views
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Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,
ROI of Social Media Group News | LinkedIn - 0 views
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Looks like an interesting tweetup. Worth participating.
Social media "fatigue" emerges: News from Warc.com - 0 views
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This is the same for me. I slowed my use on Foursquare. Otherwise though my use is about the same. How about you?
MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views
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Interesting note on opportunities for luxury brands in and out of China.
ROI of Social Media - 1 views
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How to measure and manage the return on social marketing investment
Social Media Marketing in Mobile-Oriented Countries - 1 views
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One of the places I enjoy working best is with friends in Indonesia - interesting data
Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views
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Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : MarketingProfs Article - 0 views
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All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
Why digital intent matters | Taylor Davidson - 0 views
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social data is having a disruptive impact on the advertising and marketing technology industries.
Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views
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"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
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