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Contents contributed and discussions participated by Guy Powell

Guy Powell

MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views

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    Very interesting article to drive conversation about unengagement
Guy Powell

Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

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    INteresting stats on Twitter usage and behavior twitter
Guy Powell

MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

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    Interesting note on opportunities for luxury brands in and out of China.
Guy Powell

Social Media Marketing Mavens Group News | LinkedIn - 0 views

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    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
Guy Powell

Auto brands top Chinese digital charts: News from Warc.com - 0 views

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    Interest stats on social media in China
Guy Powell

MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views

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    QR Codes are popping up everywhere
Guy Powell

Smartphone usage statistics | 60 Second Marketer | Tips, Tools and Techniques for Marke... - 0 views

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    It will be very interesting to see how this evolves over the next few years.
Guy Powell

Social media "fatigue" emerges: News from Warc.com - 0 views

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    This is the same for me.  I slowed my use on Foursquare.  Otherwise though my use is about the same.  How about you?
Guy Powell

Study: 93% of B2B Marketers Use Social Media Marketing | Social Media B2B - 0 views

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    Interesting statistic on measurement of social media ROI.
Guy Powell

VMS Voice - 0 views

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    Looks like an interesting summit on social media measurement.  #ROISM
Guy Powell

CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

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    Fascinating application, tying it to likes and using it to understand what consumes want
Guy Powell

us | TagMan - 0 views

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    INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.
Guy Powell

iPad boosts Apple profits: News from Warc.com - 0 views

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    Just amazing.  This will have a profound effect on marketing and especially social media
Guy Powell

MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

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    Interesting article.  What's missing is the cost of an unsubscribe or an email junk mail designation (by the user).  These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.
Guy Powell

US mobile adspend to surge: News from Warc.com - 0 views

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    This seems to be the trend for Mobile.  Looking forward to #MRMW11.  Hope to see you there.
Guy Powell

MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

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    Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media
Guy Powell

Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

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    Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.
Guy Powell

The Dilemma of Social Media Measurement | GreenBook - 0 views

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    Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.
Guy Powell

MediaPost Publications Google+ Adds Up 07/13/2011 - 0 views

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    Google+ definitely taking over a lot of the buzz
Guy Powell

Google+ not ready for brands: News from Warc.com - 0 views

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    Interesting to see how google+ will evolve.  If brands can't get involved, I wonder what the effect will be on growth.
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