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Steven Groves

Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

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    A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
Guy Powell

New Google Social Reports: 3 Missteps to Avoid - 0 views

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    This is an interesting read on Google Analytics new Social Reports
Steven Groves

Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views

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    Google now provides a deeper understanding of how social impacts conversion.  
Guy Powell

MediaPost Publications Google+ Adds Up 07/13/2011 - 0 views

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    Google+ definitely taking over a lot of the buzz
Steven Groves

7 Things You Didn't Know Google Analytics Could Tell You - 0 views

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    Good insight on the tool, do any of these indicate a path to revenue?
Guy Powell

Google+ not ready for brands: News from Warc.com - 0 views

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    Interesting to see how google+ will evolve.  If brands can't get involved, I wonder what the effect will be on growth.
Guy Powell

Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views

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    Interesting way to count an impression.  50% viewable for 1 second or more.
Steven Groves

Google To Debut Enhanced Ads - 0 views

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    "What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue
Guy Powell

us | TagMan - 0 views

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    INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.
Steven Groves

Jaiku & Buzz - no longer a part of the technology world of here and now - 0 views

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    Goodbye to Buzz & Jaiku - love the innovate and fail fast mentality... they appear to be investing more in G+
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