Interesting set of success factors.

Interesting article on overall media effectiveness comparing traditional to digital and social

Interesting stats - probably with some bias - but still has some interesting perspectives on mobile.

Facebook Ads Do So Work, Says Facebook

Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

Interesting counter-intuitive results and mobile success.

Interesting nuances as it relates to twitter.

These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.

Bing seems to be coming on.  I love those images too.  It will be interesting to see how Bing and FB and Bing and so.cl will progress

Proof that we're getting smarter as it relates to Internet advertising.

Interesting overview of determining successful content in social

Fascinating article.  How big companies can get it really wrong.  I thought I would pass this one on.

Interesting way to look at tweet value as it relates to search.

This is an interesting read on Google Analytics new Social Reports

Interesting way to count an impression.  50% viewable for 1 second or more.

Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI

More metrics.  Sounds like an interesting index.

Interesting metrics for mobile.

It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.