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It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

Wow, hard to believe how much advertising Facebook garners.  They are definitely the new advertising platform.  I wonder how effective they are.

More ROI of Social Media papers.  Bristol has some good stuff

Great article on practical ROI of Social Media Measurements.

Great Social Media Marketing success story

"social marketing is a promising tactic that will eventually produce ROI"

Interesting article starting the discussion on how to make the best marketing attributions

Looks like an interesting summit on social media measurement.  #ROISM

Fascinating application, tying it to likes and using it to understand what consumes want

It will be very interesting to see how this evolves over the next few years.

Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.

"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue

Interesting note on opportunities for luxury brands in and out of China.

QR Codes are popping up everywhere

Interest stats on social media in China

I hope you like this article.

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media