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A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. 

Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.

INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.

Interesting article on overall media effectiveness comparing traditional to digital and social

Interesting look at social media marketing effectiveness applied to B2B marketing