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Mike Henderson

New Study Finds Correlation Between Social Media and Financial Success - 0 views

  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.
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  • Whether this correlation is actually a causation cannot be proven with the data on hand
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    A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.
Tracy Viselli

Aquaticus Social Icons Collection, Aquaticus Social Pack Free Download, VeryIcon.com - 0 views

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    download social networking icons
Mike Henderson

Flickr: The Commons - 0 views

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    An interesting project to put the collective catagorizing power of the social web to work on information management.
Tracy Viselli

Make Better Presentations - The Anatomy of a Good Speech | chrisbrogan.com - 0 views

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    good to read before putting a presentation together
Tracy Viselli

Email is Still King | Blog | ShareThis - 0 views

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    Share this reports that email is still the preferred way for most people to share web pages with people.
Tracy Viselli

Sunlight Labs: Blog - Content Management Systems just don't work. - 0 views

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    Excellent post and comments on the advantanges and disadvantages of "out of the box" content management systems. Comments point out that different budgets require different solutions.
Mike Henderson

Pluck: Leaders in Social Media - 0 views

shared by Mike Henderson on 23 Mar 08 - Cached
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    Save Bookmark
Mike Henderson

Addictomatic: Inhale the Web - 0 views

shared by Mike Henderson on 09 Jun 08 - Cached
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    Interesting search tool. I like the video and flickr searches...
Mike Henderson

Remember everything. | Evernote Corporation - 0 views

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    An interesting image based bookmarking tool. If it can actually read text off an image from a cameraphone that'll bloodywell be something!!!
Mike Henderson

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainmen... - 0 views

  • 81.0 percent of the total U.S. Internet audience viewed online video.
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    Video useage stats
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    Online video view stats
Mike Henderson

Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

  • getting bloggers to agree on anything is like herding cats
  • There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
  • Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
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  • That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
  • Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
  • And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
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    I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.
Mike Henderson

This is the week blogger outreach goes on trial.: The Social Path - 0 views

  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
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  • As you can tell, these aren’t easy decisions to make for people in marketing, and it’s about 1,000 times more complicated for the bloggers themselves.
  • “well no - I’ve got this other company over here who is offering to compensate me for the same work and isn’t treating me as if being a blogger and/or a mom somehow made me lose my business skills and common sense.”
Mike Henderson

Nielsen Online» » The Long Tail of the Net: Just How Important is It? - 0 views

  • The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.
  • consumers feel more comfortable on large, mass media sites.
  • people continue to spend their time on the sites that offer them the most options and functionality.
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    Interesting data on what kind of site people feel more comfortable interacting with.
Mike Henderson

Some Professors Losing Their Twitter Jitters - washingtonpost.com - 0 views

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    Professors adapting to Twitter
Mike Henderson

PR Tactics and The Strategist Online - 0 views

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    This was bound to happen.
Mike Henderson

Facebook Users Are Getting Older. Much Older. - 0 views

  • As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
  • In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.
  • the number of high school and college students has declined by -16.5% and -21.7%, respectively.
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