Group items tagged PR - Reno Social Media Think Tank

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article

pr socialmedia

shared by sterling doak on 15 Jun 08 - Cached

Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
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- sterling doak on 17 Jun 08
  
  This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
  
  <div class="cArrow"> </div><div class="cContentInner">This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster. </div>
  
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- Mike Henderson on 17 Jun 08
  
  Agreed. So where should we open our office?
  
  <div class="cArrow"> </div><div class="cContentInner">Agreed. So where should we open our office?</div>
  
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Mike Henderson on 15 Jun 08

What they're also talking about here is the Social MEdia PR...

<div class="cArrow"> </div><div class="cContentInner">What they're also talking about here is the Social MEdia PR...</div>

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Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

www.ragan.com/...dirmod.asp

socialmedia pr

shared by Mike Henderson on 05 Nov 09 - Cached

A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
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Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
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Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
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...3 more annotations...
“As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
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She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
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We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
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Mike Henderson on 05 Nov 09

Article about social media and PR

<div class="cArrow"> </div><div class="cContentInner">Article about social media and PR</div>

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Micro Persuasion: Five Digital Trends to Watch for 2009 - 0 views

www.micropersuasion.com/...-trends-to-watch-for-2009.html

soclialmedia pr

shared by Mike Henderson on 20 Feb 09 - Cached

Customer care and PR are blending as consumers use social media to demand service
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The media is in a constant state of reinvention as it transitions from atoms to bits
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Gorging on media is out. Selective ignorance and friends as filters are in
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...2 more annotations...
yet offer employers an effective and credible way to market in the downturn
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Where push once ruled, it’s now equally important to create digital content that people discover through search
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Mike Henderson on 20 Feb 09

Good white paper. I haven't read it yet, but the bullet points are spot on.

<div class="cArrow"> </div><div class="cContentInner">Good white paper. I haven't read it yet, but the bullet points are spot on.</div>

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New Media Crusaders - Believers in New Media - 0 views

newmediacrusaders.ning.com

socialmedia nevada

shared by Mike Henderson on 03 Jan 09 - Cached

Mike Henderson on 03 Jan 09

A good site of Northern Nevada PR, Advertising, and Marketing professionals discussing their trade.

<div class="cArrow"> </div><div class="cContentInner">A good site of Northern Nevada PR, Advertising, and Marketing professionals discussing their trade.</div>

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Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

geekmommy.net/...hostedcontests

mommyblog bloggerrelations PR

shared by Mike Henderson on 22 Jul 09 - Cached

getting bloggers to agree on anything is like herding cats
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There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
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Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
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...3 more annotations...
That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
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Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
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And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
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Mike Henderson on 22 Jul 09

I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.

<div class="cArrow"> </div><div class="cContentInner">I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.</div>

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G4 - Attack of the Show - Web Tools: Live News Cameras.com - 0 views

www.g4tv.com/...ools_Live_News_Camerascom.html

cameras cameras.com news pr

shared by sterling doak on 05 May 08 - Cached

sterling doak on 05 May 08

LIve News Cameras - on demand

<div class="cArrow"> </div><div class="cContentInner">LIve News Cameras - on demand</div>

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sterling doak on 05 May 08

live news cams, on demand

<div class="cArrow"> </div><div class="cContentInner">live news cams, on demand</div>

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MarketingSherpa: How to Create and Distribute a Social Media Release - 0 views

www.marketingsherpa.com/article.html

socialmedia

shared by Mike Henderson on 06 Jun 08 - Cached

A social media release is a Web 2.0 format for the traditional press release (see creative samples)
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“a way to Webify the content of the release,”
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“The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”
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...1 more annotation...
Therefore, SMRs often stir up controversy.
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Mike Henderson on 06 Jun 08

Pretty good article about social media PR.

<div class="cArrow"> </div><div class="cContentInner">Pretty good article about social media PR.</div>

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sterling doak on 13 Jun 08

Here is an example of a template. I have started using this template http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf

<div class="cArrow"> </div><div class="cContentInner">Here is an example of a template. I have started using this template <a href="http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf" rel="nofollow" target="_blank">http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf</a> </div>

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PR Tactics and The Strategist Online - 0 views

www.prsa.org/...viewNews.cfm

bloggers mommy mother marketing

shared by Mike Henderson on 17 Jul 09 - Cached

Mike Henderson on 17 Jul 09

This was bound to happen.

<div class="cArrow"> </div><div class="cContentInner">This was bound to happen.</div>

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U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainmen... - 0 views

comscore.com/..._and_Leisure_Activities_Online

video socialmedia pr

shared by Mike Henderson on 29 Aug 09 - Cached

81.0 percent of the total U.S. Internet audience viewed online video.
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Mike Henderson on 29 Aug 09

Video useage stats

<div class="cArrow"> </div><div class="cContentInner">Video useage stats</div>

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Mike Henderson on 29 Aug 09

Online video view stats

<div class="cArrow"> </div><div class="cContentInner">Online video view stats</div>

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