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getting bloggers to agree on anything is like herding cats

There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways

Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

hat's a huge jump from the $197 million it spent online last year

t's becoming harder and harder to tell as bloggers become more professional and some professional publishers put out amateurish bloggers.

The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).

To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.

So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal. The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?

In the review of 360 newspapers, Ball State journalism professors Lori Demo and Mary Spillman along with Larry Dailey, a journalism professor at the University of Nevada, Reno, found that 42 percent of newspapers had blogs with political content but discovered commitment to blogging widely varied.

Eighty percent of bloggers posted no responses to readers' comments.

Facing declines in circulation, daily newspapers recently started offering blogs in hopes of emulating the success many citizen-produced blogs had in capturing a new audience.

Plus, everything in your community is video-enabled, including message boards and blogs.

Viral Widgets Members can syndicate their favorite content from your community to some of the Web's most trafficked sites, including MySpace, iGoogle, WordPress and Blogger, with a simple mouse click. Or, they can easily copy/paste the embed code.