Group items tagged technology - The Price Group

shared by James Hodgins on 10 Aug 11 - No Cached

shared by James Hodgins on 20 Dec 10 - No Cached

shared by James Hodgins on 25 Jan 11 - No Cached

Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
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although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
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46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
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60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
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The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
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shared by James Hodgins on 06 Jun 11 - No Cached

precisely measurable ROI statistics including consumer participation per the dollar spent.
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easy for consumers to use and understand.
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Texting is mainstream.
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90% of mobile subscribers have an internet-ready phone.
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text message use continues to grow while mobile phone calls (remember them) have been relatively static for the past five years.
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Text messaging is the key communication tool of the modern era," said Neil Strother, practice director at ABI Research in Oyster Bay, NY. "It is a great place for marketers to communicate with consumers."
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shared by James Hodgins on 18 May 11 - No Cached

shared by James Hodgins on 05 May 11 - No Cached

1. Microsoft Tag is the leading technology used for mobile barcodes.
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U.S. tops growth in mobile barcode adoption.
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Print materials lead the way for QR code placement.
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Andriod users have used mobile barcodes 9% more than iPhone users.
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Deals and additional information are the top uses for mobile barcodes.
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Mobile barcodes are low on the list for ways consumers want to receive coupons.
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64% of mobile barcode users are women.
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shared by James Hodgins on 04 Apr 11 - No Cached

C.O.R.E., which stands for customize, optimize, respond and empower -- a proprietary mission and framework.
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"'R' is really that the interactive marketing organization needs to be actually responsive to address consumers' concerns in real time with people and technology," she said. "And it goes beyond customer service at this point. It's about the brand promise. If they like the spokesperson in your campaign, why can't they talk to them [just like the Man Your Man Could Smell Like in the Old Spice ads]?" Finally, she said, "'E' is the empower part for the interactive marketing team: Allow them to test new things."
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