Net 308/508 Internet Collaboration and Organisation S1 2012

As with any critical research involving new technologies the acknowledgment of a 'lack of concrete academic scrutiny and scientific evidence' (Boria et al, 2008) is important. In this article it acts as a timely reminder that mobile devices are still a currently evolving technology. This point serves the reader well when they are trying to position the use of mobile devices and their abilities in sourcing information. There are a number of important points highlighted throughout the article that are directly linked to this evolution. Firstly the evolving role of the consumer that is emerging empowered, sophisticated, critical and well informed. Secondly the developments towards effective leveraging and deriving value from social media-based tools and thirdly the continual shift in consumer behavior away from 'corporate communication' and towards 'peer reviews', ultimately affecting buyer intentions (Boria et al, 2008). Taking the fore noted current evolution of mobile devices into account, a small suggestion that we are 'in the process of replacing phones…' (Boria et al, 2008) all together, can be best understood with reference to traditional mobile technologies. They could not access the Internet. Although this is the only direct reference to a mobile device there is extensive analysis into the sourcing of information by consumers. With out mentioning the Smartphone but accepting its general mainstream adoption, it is easy to assume that consumers sourcing and contributing product information could do so easily from their mobile devices whilst in the act of shopping.

Reference: Boria, Constatinides and Romero. 2008. Social Media: A New Frontier for Retailers?. Retrieved from http://www.utwente.nl/mb/nikos/publications/ecpapers/constantinidessocialmedia.pdf

This article is beneficial because it touches on key issues relating to the retail industry's lack of adaptation and understanding of online technologies. It highlights the future potential of online shopping, identifies non-adaptation of new technologies as a threat whilst pointing out the potential risk in adopting them. There has been a lot of media coverage about this topic in recent months and whilst this paper was written in 2008 it is not until now that many retail giants are utilising online platforms, take David Jones for example. The study mentions the lack of academic resources relating to Web 2.0 technologies, this is similar to the Twitter paper by Burton & Soboleva, 2011 where there is also little research relating to understanding the real value in the adaptation of Twitter by businesses. "Lack of concrete academic scrutiny and scientific evidence is a warning to businesses to be cautious when engaging in Social Media as marketing tools." (Boria et al, 2008). The article also mentions that retailers could misjudge available tools. This to me expresses the uncertainty that many had and might still have in jumping into these technologies and that there may be a general notion of not understanding their real value. Overall the shift in power from the organisation to the consumer is evident and the ubiquitous nature of the Internet through mobile usage adds to this shift. Crowd sourcing here plays a part because consumers have access to other consumers' opinions and recommendations. Web 2.0 is key, when a consumer has a question others can answer it, instead of the business itself, consumers trust other consumers. An attempt of crowd sourcing by retailers is also is evident here, examples are shown where retailers have tried to get customers to become co-producers or creative contributors, this also serves as a way to create stronger customer engagement. Additional referenc

Steve Mansfield-Devine, editor of Network Security, analyses the threat of the Anonymous activist hacking group. In doing so he discusses the collaborative tools used to organise the members of Anonymous into a focussed effort. The tools discussed include the Low Orbit Ion Cannnon (LOIC) and various spinoffs, Internet Relay Chat (IRC) and Twitter. Mansfield-Devine's discusses the Anonymous group's usage of the LOIC as a Distributed Denial of Service (DDoS) weapon. Mansfield-Devine makes a clear point that only with enough users is the LOIC effective, making the effective usage of the LOIC a collaborative operation. The more users collaborating with the tool, the more effective it becomes. Mansfield-Devine discusses how Anonymous members are coerced into participating in an LOIC attack, specifying IRC and Twitter as the main forms of mobilisation of members. His discussion highlights IRC as a primary form of organisation, with Twitter being taking a more secondary role in directing potential participants into IRC channels. Mansfield-Devine does note that Twitter became an integral part of Anonymous organisation when their domain names were taken offline by authorities during Anonymous operations. Tweets were sent out to redirect the Anonymous participants into new IRC chat rooms to continue the attack. Overall, this article concisely covers IRC, Twitter and LOIC based aspects of Anonymous collaboration and organisation. Mansfield-Devine, Steve. 2011. "Anonymous: Serious threat or mere annoyance?" Network Security 1: 4-10. http://dx.doi.org.dbgw.lis.curtin.edu.au/10.1016/S1353-4858(11)70004-6

In this article Mansfield-Devine explores the threat of the organisation Anonymous and the collaborative tools they use to organise the group. In relation to this, he specifies that Anonymous uses "Low Orbit Ion Cannnon (LOIC) and various versions, Internet Relay Chat (IRC) and Twitter" as his key tools for facilitating organised attacks on institutions (Mansfield-Devine, 2011, p. 4). This article links to the article 'Kony 2012: The Template for Effective Crowdsourcing?' by Olubunmi Emenanjo, on more than one level, they are both about outside organisations against institutions, and they both undeniably rely on social media and the power of the crowds for the mobilization and facilitation of their actions and recruitment (Emenanjo, 2012). The success of the Kony 2012 campaign and Anonymous's attacks can be pin-pointed to how the organisations are aimed at a particular audience, reinforced by social media platforms, and most importantly how they harnessed networking tools to deliver their messages. However a major difference between the two groups is that the Kony 2012 organisation has a consistent online identity, while Anonymous has anonymity. Little is known about the organisation itself but the tools they utilise (LOIC, IRC, and Twitter) lead us so assume that their audiences engage with the organisation. References Emenanjo, O. (2012). Kony 2012: The Template for Effective Crowdsourcing? Communia. Retrieved from http://stipcommunia.wordpress.com/2012/03/13/kony-2012-the-template-for-effective-crowdsourcing/ Mansfield-Devine. (2011). Anonymous: Serious threat or mere annoyance?. Network Security, 1, 4-10. http://dx.doi.org.dbgw.lis.curtin.edu.au/10.1016/S13534858(11)70004-6

Although much of this article is not particularly useful to my focus on Anonymous, this article still raises some interesting notes. The way in which the author plays down the impact of Anonymous' actions towards the end of this article is of particular interest. The author often refers to the disorganized nature of the Anonymous movement, and suggests frequently that although a number of individuals may be involved, automated 'botnets' are often more effective than Anonymous members (Mansfield-Devine, 2011). For my focus, this is the most important part of the article because of the way in which the author neglects to take note of Anonymous members who do more than simply use LOIC and other DDoS attacks. Although it may be true that Anonymous DDoS attacks may not result in significant, long term damage to their targets, the disruption caused by such attacks can often provide enough distraction for Anonymous hacktivists to retrieve data from said targets. With hacktivist groups within movements such as Anonymous being responsible for the largest amount of stolen data in 2011 (AFP, 2012), Anonymous DDoS attacks could pave the way for much more damage to be done to websites than the temporary service disruptions noted by the author of this article. Mansfield-Devine, S. (2011). Anonymous: Serious threat or mere annoyance? Network Security 1: 4-10. Retrieved from http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/science/article/pii/S1353485811700046 AFP. (2012). 'Hacktivists' biggest data thieves in 2011: Verizon. Retrieved from http://au.news.yahoo.com/thewest/a/-/world/13242086/hacktivists-biggest-data-thieves-in-2011-verizon/

Catone, J. (2012). Relax: Twitter's New Censorship Policy Is Actually Good for Activists. Mashable. Retrieved March 23, 2012 from http://mashable.com/2012/01/27/twitter-censorship-activism/ This news article from the online news site Mashable takes a look at the announcement that Twitter will now censor tweets on a country-by-country basis, and argues that this is actually a good thing for online activists. This is contrary to the widespread backlash that has been made against Twitter with users pledging to boycott the service over its new censorship rules. The author points out that Twitter has always been subject to takedown requests, and that this was on a global scale so that if a tweet or user was removed it had to be done for everyone in the world. The author believes it is a lot better that "now, Twitter can remove that tweet in that country, but allow the world to see it". His rationale is that everyone outside of the offending country can still see the tweets, and that if Twitter were to refuse a takedown notice from an oppressive regime it could have its service totally blocked for all users in that country. The fact that Twitter has pledged to increase its transparency in dealing with takedown notices strengthens his argument. I agree with the author on this and find this an especially useful resource as it provides links to circumvent Twitter's technology in an effort to get around censors, and arguments that this new change could even allow the message of censored activists to be more powerful.

This article is of relevance to my chosen topic (the Anonymous online activism group) as it deals with Twitter and the way oppressive governments seek to deal with it's collaborative and organisational power. Mansfield-Devine (2011) discusses how Anonymous use Twitter heavily as a method of collaboration during their activism operations. Though the article says otherwise, if Twitter's censorship were to inhibit this kind of collaboration this could affect the way in which Anonymous organises itself. The reliability of the source is reasonable. Mashable may be a somewhat sensationalist online news website at times, but this article in particular has many links within allowing one to see the sources behind various claims. The article is of considerable relevance to the topic of online movements as it deals with threats to online activism. Twitter itself is subject to pressure to silence of voices of dissension in certain rendering Twitter less useful for activism purposes. I found the article somewhat useful. It highlights that Twitter impervious to control and censorship. It also highlights that Twitter is a powerful tool for organising uprisings and political movements. This article is quite valuable to the overall collaborative resource development project as it is reasonably reliable, deals with the collaborative potential of Twitter and highlights some of the threats to online movements. Mansfield-Devine, Steve. 2011. "Anonymous: Serious threat or mere annoyance?" Network Security 1: 4-10. http://dx.doi.org.dbgw.lis.curtin.edu.au/10.1016/S1353-4858(11)70004-6

Prior to reading this article, I had not been aware of Twitter's new censorship policy related to each individual country. After reading the title of the article, I failed to see how censorship on Twitter could possibly be considered to be a good thing for activists so I was interested to see the writer's arguments. I definitely agree that Twitter's opting to censor certain tweets is the more desirable outcome than a whole country be denied access to the site. Twitter's approach to censorship, something that they don't seem to be able to avoid on some level, has been handled in the best way possible given the circumstances. I believe that transparency of the 'take down requests' has real potential to alleviate some of the frustration users may feel when they notice that something that was there yesterday is suddenly gone today. This method of publically displaying the reason why something has been removed seems to work well for YouTube in similar censorship cases, particularly in relation to copyright cease and desist claims.

Kittur, A., & Kraut, R. (2008). Harnessing the Wisdom of Crowds in Wikipedia: Quality Through Coordination. Carnegie Mellon University. Retrieved 2012, March 19th from http://kraut.hciresearch.org/sites/kraut.hciresearch.org/files/articles/Kittur08-WikipediaWisdomOfCrowds_CSCWsubmitted.pdf Harnessing the Wisdom of Crowds in Wikipedia: Quality Through Coordination is a study that looks into "the critical importance of coordination in effectively harnessing the "wisdom of the crowds" in online production environments". The article suggests that Wikipedia's success is reliant on significant and varied coordination from its users and not just determined by a large and diverse author-base as proposed in other studies (Arazy, Morgan, Ofer, Patterson, Raymond & Wayne, 2006). Elements such as editor(s) coordination methods, article lifecycle, and task interdependence determine whether a large author-base will be effective or counteractive in achieving high Wikipedia entry quality. The study found that unspoken expectations and a shared understanding (implicit coordination) between authors encouraged positive results when collaborating with a large author-base however more editors promoted a negative effect on article quality when using direct communication and verbal planning (explicit coordination). During the early stages of article development, both implicit and explicit coordination tend to promote content quality because author(s) need to establish structure, direction and scope of the article. For these high-coordination tasks, the study found it was more beneficial to have a small or core group of editors to set direction and as the article became more established, value can be maximized by distributing low-coordination tasks, such as fixing grammar, correcting vandalism and creating links, to a larger author-base.

This paper discusses the how online community can increase the size and quality of Wikipedia's article. In Wikipedia 40% of edits have done with the help of discussion page, which they focus on development of policies and procedures, communication and consensus building. Most of the editors read discussion page to know how they can increase the quality of the articles (Kittur & Kraut, n.d). According to my own studies, the most exiting research on Wikipedia belongs on how many times an article needs to have the highest quality? And why some articles have high level of quality and others not? Some contributors like to read and edit articles with similar subject and they do not edit other articles. So, Wikipedia, needs some soft wares to ask contributors' the duties they should do. For example, one article needs more reference link and another one needs more grammar correcting and of course, there are some people who their interest is finding relevant links or there are some others who like to correct grammatical mistake and they just need to know which article needs their help, so, these kind of soft wares can assert to contributors needs of articles and help of contributors Wikipedia can have equal level of quality for its articles (Ram, 2010). Ram, S. (2010). Who does what on Wikipedia? Available on http://www.redorbit.com/news/technology/1832403/who_does_what_on_wikipedia/

Roy Rosenzweig's article Can History be Open Source? Wikipedia and the Future of the Past, discusses many issues regarding collaboration, with a focus on its historical entries. One of the most interesting points Rosenzweig makes, is that the contributors on Wikipedia, "do not come from a cross-section of the world's population. They are more likely to be English-speaking, males, and denizens of the Internet" (Rosenzweig, 2006, p. 127). Rosenzweig explains that as a collaborative medium, Wikipedia articles show bias towards Western culture and 'nerdy' topics such as computer science, physics and math (Rosenzweig, 2006, p. 127-128). This is interesting information to apply to Surowiecki's idea of 'the wisdom of crowds' (Surowiecki, 2004, p. 5). Is Wikipedia only representative of the wisdom of white, western, geek crowd? While this article was written back in 2006, I still find it makes some very interesting points about Wikipedia and the collaboration process, which are still applicable today. I also found this article valuable, as unlike a lot of other articles that focus mainly on the author's research which was generally conducted on a very small number of Wikipedia entries, Rosenzweig only discusses the research of others. Rosenzweig cites a range of academics that have compared Wikipedia with other encyclopaedias such as, American National Biography Online, Encarta, Columbia Encyclopaedia, and Britannica; providing the reader with an overview of the different research available and the findings made.

References Rosenzweig, R. (2006). Can History Be Open Source? Wikipedia and the Future of the Past. The Journal of American History, 93, 117-146. Retrieved from: http://www.jstor.org/ Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few. New York, NY: Doubleday.

The many critiques in the article provide good fodder for the academic seeking to justify their position one way or the other. Us users of Wikipedia and traditional books know that Wikipedia works just as we know government process has major flaws. In my personal experience it is Wikipedia that is the most accurate source of information when compared to books on the subject of my father's country of birth. Prior to Wikipedia the books were full of misinformation or no information influenced by politics. So for the purpose of studying internet collaboration - I think this paper gives good argument. Even the people that experience history do not recall it exactly the same.

In the article, Collaboration in context: Comparing article evolution among subject disciplines in Wikipedia, the writers Katherine Ehmann, Andrew Large and Jamshid Beheshti, compare a small selection of articles - some newly created, and some well-established - from three subject disciplines - the hard sciences, soft sciences and humanities - in order to examine the article quality, how it differs from discipline to discipline and if it changes over time (Ehmann, Large & Beheshti, 2008). One of the most interesting findings that was published in this article was that, contrary to previous research (Brandle, 2005; Dondio, et al., 2006; Lig, 2004; Stvilia, et al., 2005a, 2008; Wilkinson and Huberman, 2007), the articles used that had a greater number of edits than the others, were not the articles of the highest quality (Ehmann, Large & Beheshti, 2008). Wikipedia articles on average retained 90.3 percent of their original text and in general, only small edits were made over time (Ehmann, Large & Beheshti, 2008). I believe these new findings still support, 'the wisdom of crowds' theory though (Surowiecki, 2004, p. 5). Even though a large portion of the text remains from the original contributor, the small edits by other contributors over time, still help to fine-tune the article's meaning and readability. The authors' exploration into Wikipedia Talk pages is also of interest, especially how these places aided the collaboration and coordination process and how this in turn contributed to the quality of articles in Wikipedia (Ehmann, Large & Beheshti, 2008). While Ehmann, Large and Beheshti only studied a small number of articles, and another study is required which examines a larger number of articles, in order to make more conclusive findings, I think this article is still a useful resource (Ehmann, Large & Beheshti, 2008). It is constructive to compare this article's findings to the findings in the Rosenzweig article (Rosenzweig, 2006).

I think this article is interesting and pointed wisdom of crowd cannot bring high quality for Wikipedia's article. Talk pages are playing important role in Wikipedia, editors post their suggestion there and other active editors come and follow them or put other suggestion to make a more credible article (in Talk pages the most request belonged to the suggestion for editing and completeness had the less request followed by accuracy and accessibility) (Beheshti, Ehmann & Large, 2088). According to my own research, one of the important things, which mentions in talk pages is about sources of articles which can take a place as print resources, deep web resources external links and inexact references. Disagreement about content of articles is another important subject in Wikipedia and before an article edited, editors discuss in talk pages about adding controversial material or removing content, and then they get a decision to how edit the article. Talk pages may use to notify other users to know this article had recent edit or editors ask their questions there from other or they request for help. However, the author mentioned participation of contributors on different topics is different. There are many articles which have only one comment on their talk page and there is large number of articles who has various comment and suggestions on their talk page (Breslin, Passant & Schneider, 2010). Breslin, J, G., A, Passant. & Schneider, J. (2010). A content analysis: How Wikipedia talk pages are used. 7. Retrieved from http://journal.webscience.org/373/2/websci10_submission_80.pdf

Collaboration in Context takes an in-depth view at the collaboration which produces Wikipedia pages. I was attracted to this resource in that I imagined it would assist me in understanding how users interacted in a organised context - ie. the mindsets of users collaborating on a specific, and, in the case of many Wikipedia pages, complex, task. Whilst the paper examines the development of pages from a 'contributor's' point of view, it does this through statistical interpretation of a set of data the authors assembled on page edits. The result is that the paper doesn't so much uncover the nuances of collaboration in an organisational setting, as relate the nuts and bolts of page editing. Perhaps, the mores of collaboration might be inferred from this reading of Wikipedia's collaborative process, though I found it difficult to see this in numbers rather than testimony from wikipedians themselves. What this paper does do is highlight the efficacy of 'talk pages' in the process of building of 'rich' Wikipedia entries. These forums provide the engine of collaboration on Wikipedia - users able to get together as a group to uncover the most efficient ways to combine their work - the paper concluding, "Talk pages - in addition to article edits themselves - provide wikipedians with a powerful means of shaping the presentation of knowledge. (chap.8)" This information is useful to me in the way I will be able to compare it to the, say, simpler, and more spontaneous collaboration of strangers in bittorrent which does not require a 'talk page'. What I would have liked to have known is how the 'talk' on these pages allowed networks of 'equal' users to perfect articles on complex topics, and what the users themselves thought of the arrangement.

The poster child of collaboration? A bold statement but is it that far off the truth? Every day Wikipedia helps people around the world find information that is both detailed and related to the topic they have searched. The modern internet is filled with incorrect and purposely misleading information that users can freely access. The user has no idea that the information they are receiving is incorrect so it is quite often trusted. Wikipedia's system of article moderators allows the information to be supplied by anyone but filtered by people considered to be well educated in that chosen field. This means that the information is not as random as other information available throughout World Wide Web. The progression in the Web 2.0 era has been at an exponential rate and Wikipedia has been at the fore front of the revolution as it allows users of the World Wide Web to contribute which is what separates Web 1.0 and web 2.0. So I don't completely agree with the idea that Wikipedia is the poster child of collaboration, however I would suggest that it is the poster child of the Web 2.0 era as it encompasses all that makes the new era so exciting.

I found this article was an interesting read as it discusses Wikipedia's journey in becoming a successful and reliable encyclopedia. While I do consider myself a Wikipedia supporter I did find the article to be incredibly bias in favour of Wikipedia as it speaks extensively with Sue Gardner the Executive Director of the Wikimedia Foundation. The article does briefly touch on some negative points about Wikipedia in hearing from Robert McHenry, author and former Editor-in-Chief of Encyclopedia Britannica (Wikipedia's largest competitor) but soon turns back in favour of Wikipedia explaining that its scientific articles are of similar accuracy to that of Encyclopedia Britannica (Solon, 2011). As this article suggests, Wikipedia is evermore becoming a reliable source of information however people still seem to question Wikipedia's reliability. Here are somethings that I found in my own research that can suggest people's lack of confidence in Wikipedia's reliability: * Wikipedia articles that cover obscure and unusual topics tend to present more inaccuracies and errors than those covering mainstream topics - this is because obscure topics receive less traffic and therefore there is less likelihood of errors being corrected (Ball, 2007). * Wikipedia is not an accurate representation of a vast and diverse crowd, in fact "the encyclopedia is missing the voices of people in developing countries, women and experts in various specialties that have traditionally been divorced from tech" (Manjoo, 2009). * Wikipedia has in the past been subject to vandalism with hoax and defamatory article updates (Ball, 2007). Reference: Ball, P. (2007, February 27). The more, the wikier. Nature: International weekly journal of Science. Retrieved from http://www.nature.com Manjoo, F. (2009, September 28). Is Wikipedia a Victim of Its Own Success? Time Magazine. Retrieved from http://www.time.com/time/magazine Solon, O. (2011, January 11). A Decade of Wikipedia, Th

This article provides quite an interesting overview of Wikipedia and how it started off as a "dirty little secret" for some in the earlier years, with its use progressing to be an "accepted part of daily life in the developed world" ten years after its launch. In addition, higher education facilities (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) are beginning to discover the advantages of employing wikis in their respective institutions. We are beginning to see that the 'wisdom of the crowds' and 'knowledge management' are important factors in larger organisations. Thus what once started out as an online encyclopaedia and a "dirty little secret" is now branching out and weaving its way into larger businesses, organisations, and educational institutions. Although Wikipedia has suffered its fair share of editing glitches and is not completely error free, as mentioned in this article, Wikipedia has come a long way since its introduction into the Web 2.0 world and is becoming a more commonly used tool. In addition, it has shown us the effects of the 'wisdom of the crowds' and how collaboration can be so important. Speakers at the New Media in Education Conference (CCNMTL, 2008) note that wikis provide such a valuable communication and collaboration platform that they essentially create a virtual classroom- an interactive platform where students can share ideas, edit documents, and collaborate on group projects. Inevitably I do agree with the title of this paper and think that Wikipedia is "The Poster Child for Collaboration", with Wikipedia and wikis weaving their way into educational institutions (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) who use them as a collaborative tool. Additional References: CCNMTL (Nov 3rd, 2008). Promoting Collaborative Learning using Wikis. [YouTube Video]. Retrieved 22nd March 2012 from http://www.yout

I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi

Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?

I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines

Lotan, G., Graeff, E., Ananny, M., Gaffney, D., Pearce, I., & boyd, d. (2011). The Revolutions Were Tweeted: Information Flows during the 2011 Tunisian and Egyptian Revolutions. International Journal of Communications, 5, 1375-1405. Retrieved March 24, 2012, from http://ijoc.org/ojs/index.php/ijoc/article/view/1246/643 This article investigates how information was disseminated via Twitter during the Tunisian and Egyptian revolutions. It is clear that there were advantages in relying upon Twitter and social media during this time, because these sites provided real-time updates that mainstream media could not convey, due to the limitations of the platform, or censorship (Grossman, 2009; p.1399). The use of hashtags or key words assisted in the organisation of information, such as #sidibouzid and #Tunisia (p. 1376; p. 1395). However, the constant and rapid flow of content made it difficult to determine what is false and what is legitimate information - Twitter's strength and weakness in this situation. It is essential to understand how information can be organised and filtered through the positions of 'actor types' (classification of users in this study), making this article valuable to the study of political protests. There were many different actors mentioned but the most important contributors to the dissemination of content were journalists, bloggers, and activists. These actors had a tendency to retweet information from the same actor type or amongst the three aforementioned categories, to essentially create a sense of reliable organisation to the Twitter chaos (p. 1393). The study also concluded that individuals, rather than organisations, were considered more reliable during the uprising (p. 1398). This appears to demonstrate the scepticism associated with mainstream media in a society that no longer wishes to be talked 'at', but rather invo

This article relates my topic in its discussion of Twitter usage in online activism. The online activist group Anonymous (my topic of choice) also performed activist activities surrounding Egypt and Tunisia. Much of Anonymous' activities were organised through the use of Twitter making this article quite relevant. As suggested in the article, Anonymous did appear to have certain high powered actors who highlighted information of particular relevance to the operations, affecting the flow of information through the Twitter network. The article is published in a peer-reviewed journal making it a highly reliable source. It is also quite recent, written in 2011, which is a huge asset given the rate at which social networking technology progresses. The article is also perfectly relevant to the discussion of Twitter usage in political protests. The way that information flows and is determined critical or irrelevant through various actors' retweets is an important topic. I found the article quite useful as the topic is closely related to the online activism performed by the Anonymous group. This article contributes a great deal of value to this collaborative resource development project on a whole, as it is a reliable source, is very recent and it is highly relevant, dealing with Twitter as a collaboration and organisation tool.

Ball, P. (2007, February 27). The more, the wikier. Nature: International weekly journal of Science. Retrieved from http://www.nature.com The More, The Wikier is an article published on Nature: International Weekly Journal of Science, which explores the secret behind the quality of Wikipedia entries when anyone, anywhere has the ability to write and edit content. The article looks at three groups of researchers who "claim to have untangled the process by which many Wikipedia entries achieve their impressive accuracy". Wikipedia is an organisation in which users collaborate their knowledge to create an encyclopedia of information. "The percentage of edits made by the Wikipedia 'élite' of administrators" is steadily declining and "Wikipedia is now dominated by users who are much more numerous than the elite but individually less active." "The wisdom of the crowds" principle suggests that the combined knowledge of a large and diverse group is superior to the knowledge of a few experts. Ball explains that content accuracy and quality of Wikipedia articles is related to a high number of edits by a large number of users. For example, articles that deal with very topical issues receive a higher level of attention from a large and diverse audience and therefore are of higher quality than articles that are not as topical and thus do not attract the same attention. The three research groups referenced in the article are: Dennis Wilkinson and Bernardo Huberman of Hewlett Packard's research laboratories who studied how a high number of edits by a large number of users create the 'best' Wikipedia articles, Aniket Kittur of the University of California, and co-workers who explored how the Wiki community has evolved from a small governing group to a democracy, and Ofer Arazy and colleagues at the University of Alberta who discuss the importance of this diversification of Wikipedia contributors to the overall success of its articles.

This article takes a look at the crowd sourcing idea that Wikipedia thrives on. 'Lots of edits by lots of people'. Crowd sourcing makes use of the knowledge of crowds. The more people you have contributing information to an article the more information the article will contain. This is however affected when fewer people begin to contribute to the writing and collaboration process. A person contributing to the Wikipedia page may only be making a change as small as a simple grammatical correction but it means quite a lot to the overall aesthetic of the page. People are far less likely to believe the information presented by an article filled with errors and punctuation problems. It might seem like a small issue but this is how many hands make light work. Wikipedia's reliability comes from its ability to be edited by many people with small alterations. It is strange however that in your other article regarding Wikipedia being its own worst enemy you have points made there of why Wikipedia is leaning towards extinction. These mainly are concerned with the decreasing number of people editing. So is Wikipedia going to stay strong or will it slowly become just another encyclopedia?

Ball's article highlights the successful nature of Wikipedia's open source network and how quality of information is achieved. He suggests that the 'secret' to Wikipedia's credibility is the increasing number of contributors and the 'diversification' it brings to the platform through collective knowledge (Ball, 2007). I can relate Ball's article to Surowiecki's (2004) article Wisdom of the Crowds because it reinforces the notion that people must be unrelated, independent, and have diversity of mind from one another to form good opinions. The architecture of the collaborative platform Wikipedia harnesses the 'power of the crowds' in such a way that encourages diverse participation, as opposed to a group-think scenario, and thus produces 'wisdom' through quality information (Surowiecki, 2004, p5). Ball observes that Wikipedia's structure allows for an above average quality of information on more topical articles. This occurs because popular topics create more traffic, which in turn enables more contributors to edit an article and therefore creating more 'diverse' and 'reliable' information (Ball, 2007). This reinforces the quality of an article through diversification and mass collaboration. This notion of 'quality' can be applied to the Kony 2012 campaign page on Wikipedia (http://en.wikipedia.org/wiki/Kony_2012), which has been edited over 500 times and has been viewed 1,227,982 times since 6 March 2012, when the Kony 2012 campaign was first launched (Wikipedia Article Page Statistics, 2012). However, it is at this point that the similarities between Ball and Surowiecki cease. According to Ball, the Kony 2012 Wikipedia article is a prime example of a topical issue. The statistics reinforce his observations about Wikipedia's crowds and how they are able to create credible and reliable information due to diversification brought into the article by 1,227,98

In chapter three of Good Faith Collaboration: Culture of Wikipedia, J.M. Reagle Jr provides a utopian vision of Wikipedia's collaborative community. Reagle Jr uses the work of Cass Sunstein to demonstrate that the collaboration process is not free of conflict, and as with other types of communities both, "consensus and dissensus each have an important, and unavoidable, role in community" (Sunstein cited in Reagle Jr, 2011, para. 5). While referring to Wikipedia's policy and guidelines, Reagle Jr suggests that by applying a "Neutral Point of View" (NPOV) to the subject matter and practising good faith towards the other contributors, it is possible to achieve a successful collaborative culture (Reagle Jr, 2011, para. 103). This chapter is a useful resource for the study of Wikipedia as an example of an online collaborative tool, as it argues that collaborative communities can function effectively as long as they have a cultural framework to ensure productivity. I also believe this is a useful resource, as it provides a very positive view of collaboration and the work of the Wikipedia community, supporting Surowiecki's idea of 'the wisdom of crowds' (Surowiecki, 2004, p. 5). It is also interesting to compare this article's view on collaboration to the second resource I have chosen, Digital Maoism (Lanier, 2006).

References Lanier, J. (2006). Digital Maoism. Retrieved from http://edge.org/3rd_culture/lanier06/lanier06_index.html Reagle Jr, J.M. (2011). Good Faith Collaboration. In J.M. Reagle Jr, Good Faith Collaboration: Culture of Wikipedia (Online Edition, Chapter 3). Cambridge, MA: The MIT Press. Retrieved from http://reagle.org/joseph/2010/gfc/chapter-3.html Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few. New York, NY: Doubleday.

Jaap van den Herik, H., Postma, E., & Spek, S. (2006). Wikipedia: organisation from a bottom-up approach. Maastricht University. Retrieved 2012, March 19th from http://arxiv.org/pdf/cs/0611068v2.pdf The article Wikipedia: organisation from a bottom-up approach is a study into Wikipedia as a successful self-managing team via the analysis of the Dutch Wikipedia. The study explores how Wikipedia successfully creates a cohesive and logical data structure through bottom-up organisation in which labour division is autonomous. The article suggests that this bottom-up structure, with many contributors working towards a common goal, enables greater speed and efficiency subsequently allowing Wikipedia to update new developments faster than other encyclopedias. Additionally this structure, coupled with the online nature of the information network, encourages more communication and cooperation between divisions, increased enthusiasm in participants, and decreased managerial overheads. In terms of Wikipedia's content organisation, a sample study of Wikipedia articles demonstrated article clustering, scale-freeness, and potentially even small-worldliness indicating that Wikipedia's content is itself an organised network. Finally the article looks into the varying Wikipedia pieces and author types and analyzes their relationship. The study found that articles which receive a low average of edits per author (average of edits = number of edits on an article divided by the number of unique authors on the same article) in general "deal with topic areas that most people have at least some expertise in, or topic areas that everyone claims to know about". Contrastingly articles with a high average of edits per author were generally more specialized topics. What this means is that articles, which cover mainstream topics, attract a larger and more diverse crowd of authors (

Torrent etiquette is more than just good manners, it is a tool by which bittorrent sites promote collaboration and organisation between users. Torrent etiquette has many faces, it is frequently a formal mechanism such as seeding ratios needed to stay on site or the instructions of Admin on discussion boards, yet it is also something which users proliferate themselves purely through the course of interaction. Etiquette allows bittorrent communities to solidify user collaboration. There are 1,090,000 results for 'torrent etiquette' on google, this page presents one net user's guide to the subject. That bittorrent has evolved to the point of having a widely understood etiquette says something: strangers need just a very basic framework to be able to come and work together collaboratively. Before, people would download individually, now, with a little guidance a group of people from all over the world, with different intents, schedules and backgrounds can work as a coherent entity, each individual not only gaining his or her needs but contributing to the needs of the group. Aside from some specific information on ratios and multiple accounts, Brooks' advice is very simple, "If someone uploads something you happen to like, click the thanks button. If there's a forum, say hi. If a tracker has a list of requests to fill then see how you can help out." Etiquette provides boundaries to the crowd and by looking closely at its form we see that its is very close to the ethics we live by in day to day life. Thus, we realise the power the internet has in connecting people and concatenating the work of individuals into that of an organisation. References Brookes, T. (2010). Torrent Etiquette: How to avoid getting banned from private trackers . Retrieved 20th March from http://www.makeuseof.com/tag/bittorrent-etiquette-avoid-banned-private-trackers/.

This page, rather than looking mostly at rules like my articles, also addresses etiquette, at least for private torrent trackers. Although some of the etiquette described could be applied to public torrent trackers, it is mostly relevant only to the more exclusive private torrent trackers. Rather than this being a weakness of this page for the subject, it is useful to note that fair use and courtesy by people using BitTorrent is much more likely to happen in smaller communities, and doesn't necessarily apply to BitTorrent as a whole. The collaboration that occurs through BitTorrent becomes more like collaboration when it is governed by these kinds of social interactions between users in the same private community. This page mentions ways which users can help out other individuals, for example by looking at someone's list of requests, or hitting a "thanks" button on someone's torrent. These seem much more specifically collaborative interactions than what occurs through the actual BitTorrent downloading process, where everything is automatic. Overall this is an interesting page, but I would suggest keeping in mind that the etiquette described doesn't apply directly to all BitTorrent activity. Many users going through public torrent trackers likely don't feel any kind of reason to observe any of this etiquette and will share what the protocols of BitTorrent make them share.

Like the many articles that I looked at a few weeks ago, Brookes gives us a brief introduction into how private tracking helps to create mechanisms for interaction and how these websites promote a good social etiquette and overall community for users. He shows a similar opinion to many others in that people do not require much in order to feel part of a community. According to Brookes, the introduction of communities to the bit torrent world, has taken away the more individualistic downloader. Through the private trackers it has seen these collaborative communities sprout up and instead of individuals selfishly downloading for themselves they are now working and contributing for others and are helping the whole group function. His overall belief that the etiquette element of these communities is key and that if they are to function properly, that each person should be willing to help out when required. As I mentioned, many of the other articles that I reviewed, for example Incentives in Bit Torrent Induce Free Riding (2005) written by Jun, S., Ahamad are of a similar opinion that private trackers are improving the communal and collaborative features of bit torrent and have made it something that people are encouraged and enticed to participate in.

In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf

Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y

This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.