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new study on impact of millennials in workforce--want to use technology for connecting, communicating, and collaborating in much greater numbers than baby boomers do

summary of main findings from just released CompTIA study on millennials' expectations of technology, telecommuting in the workplace, etc. 

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

interesting report on female millennials including their views of diversity, upward mobility, international opportunities, etc.

Great blog post that weaves in Maggie Kuhn's (founder of the Gray Panthers) practices to ally Age and youth in action. And why we need to engage with millennials in fundraising/resource development activities.

from Forbes.com, Leadership: Jeanne Meister reports that the average worker today stays at each of his or her jobs for 4.4 years, millennials for less than 3 years, and Gen Y for less than 2. The changing landscape of the economy as well as the desire for younger generations to have challenging, fulfilling work results in this job-hopping. For Gen Y, it is a necessity as they are hard pressed to find consistent, full time work any other way.

Interesting article on how millennials are not buying cars or houses. This quote makes me think about how we market to middle-aged career professionals, i.e., "I've made it and I'm a tech person." (based on how I use IT technology to communicate, collaborate, and convene groups online) "Subaru's publicist Doug O'Reilly told us, "The Millennial wants to tell people not just 'I've made it,' but also 'I'm a tech person.' " Smartphones compete against cars for young people's big-ticket dollars, since the cost of a good phone and data plan can exceed $1,000 a year. But they also provide some of the same psychic benefits-opening new vistas and carrying us far from the physical space in which we reside. "You no longer need to feel connected to your friends with a car when you have this technology that's so ubiquitous, it transcends time and space," Connelly said."

new studies showing companies that have at least 30% millennials in leadership positions have greater profits, and companies that have more women in leadership also have greater profits. Also there are listed more interesting articles on the page for me to read such as: 4 ways to retrain your brain to handle information;Should you outsource your social media?; Can technology really change your habits?

Nielsen study on who millennials are and their impact, 2013

From the NYT March 19, 2016 Behaviors of millennials in the workplace: social sharing of everything is the norm, they have to be inspired to work, they text people sitting next to them rather than talk directly, and have no boundaries between work and personal life.

Mary Meeker's annual report on trends. Slides 109-112 on millennials work behavior and expectations and what they value are very interesting--training and development, flexible work hours, cash bonuses. Buy personal technology and use it in the workplace. Millennials much more likely to be on demand workers (4$%) than gen x, baby boomers, or mature workers. Slide 126 is on freelancer categories. Slide 127 is on how quickly freelancers can get work from internet. Slide 128 shows internet enabling commerce such as ebay Etsy, airbnb, upwork, uber, thumbtack, soundcloud, and stripe.

blog post by Daniel Newman, author of Millennial CEO on need to learn continuously and quickly.  Find the reference to IBM asking employees to acquire tech skills.  could be reference in ECO Byte #1. 

An interesting infographic on female millennials and their views of diversity, role model gap, work-life strategy, global careers, new era of talent, career confident, feedback culture, financially empowered.

article by Karen Higginbottom on digital skills importance for workforce members of all ages, September 22, 2015

Preoccupations by Jonah Stillman on millennials using smartphones to take notes during corporate meetings and how a senior staff person first chastised him (privately) but after being informed that he was using the phone to take notes, the senior staff/mentor encouraged participants to ask for notes from earlier presentations from the young man.

Excellent video on why 20s are critical adult forming period--brain is fully formed for adulthood; "Plan and not quite enough time to do great things"--Leonard Bernstein Musical chair relationships and fear of not being able to sit down at age 30 with partner for life can cause bad decision making Post millennial crisis is not having the career that you want, or family that you want Story of Emma--at age 25--"having an identity crisis". Thought she might want to work in art or entertainment. Lived with boyfriend who displayed temper more than ambition. Head in lap, and sobbed for hour. In case of emergency, please call. who will be there for me? Told her three things that all 20 somethings need to hear: 1. Get identity capital--investment in who you might want to be next. Identity capital begets identity capital. Discounting exploration is not supposed to count when it is procrastination. 2. New piece of capital or person to date comes from weak ties--half of 20 somethings are underemployed, and half of them are not--reaching out to weak ties is how you connect; 3. You can't pick your family but you can pick your friends. You can pick your family and the time is now. The best time to work on your marriage is before you are married. Consciously choosing what you want. Found an old roommate's cousin who helped her get a job; married and has plenty of emergency contacts. One good conversation, one good Ted Talk can have an enormous impact. "Thirty is not the new 20, claim your adulthood, get your identity capital, reach out to weak ties to make your family.

how millennials do their work from wherever they are in the world, Jules Schroeder, author in the Under 30 section of Forbes

Blog post by Lara Galinsky on Dowser (who's solving what and how), August 6, 2012 "This may sound idealistic but we are already on the way. According to Net Impact's recent Talent Report: What Workers Want in 2012, the Millennial generation wants, and expects, to do good and do well in their paid work. In fact, a majority of students (65 percent) expect to make a difference in the world through their work, and 53 percent would take a 15 percent pay cut to work for an organization whose values matched their own. However, in my experience, too few of these students know the kind of difference they want to make, and how to make it. And that is the real opportunity. In order to harness this generation's desire to create change, we must move away from the antiquated concept of vocation, which emphasizes what's in it for the individual: whether it will sustain their interest or bring them fame or fortune. Instead, we need to help young people start their professional lives by asking questions. What issues, ideas, people, and projects move them deeply? What problems are theirs to own? How can they combine their heads and hearts to address those problems? What is their unique genius and how can it be of use to the world beyond themselves?"

Very good article by Monica Potts, July-August 2015, Washington Monthly, on how the sharing (really Post-job economy) economy encourages downward mobility among millennials

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot