Group items tagged

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

A great blog on content curation from Beth Kanter from October 4, 2011. The focus on this is content curation for non profits, but is really for any content curation. She quotes and paraphrases Harold Jarche in that content curation is really seek, sense, share. Mentions that content curation is a great professional development tool and helps everyone keep up with what is happening in their field.

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

Scoop.it blog posted by Jon Koob, March 5, 2014, on content curation 1. What should I post? (What I care about) 2. Switching between platforms to post the same content is a pain (bookmarklet or Google Chrome app) 3. What do I share and where? (different audiences, platforms determine what you post) 4. All content or some content I've curated? (create information hubs for different kinds of sharing) 5. Should I share things more than once? (YES) promo piece for Scoop.it but it seems reasonable anyway

"Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that helps your traffic and branding more than other types of content, right?"

A great blog pot by Arnie Kuenn, May 7, 2013 on curating content using various tools. Suggests the rule of thirds for generating your own content, sharing external content, and engaging in conversations

"Content marketing is more than writing blogs. Way more. If you're just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you'll immediately see a difference - fresh traffic, targeted visitors, higher conversion rates, and better SEO."

Although this article concentrates on content curation for marketing, there are some great tips to remember such as identifying your audience, focus your sharing, make sure your curation is of impeccable quality, curate consistently, brand yourself not your company. Love this quote: " Jason Falls of Social Media Explorer publicly states his Twitter strategy is "find good shit and share it.""

Blog, June 19, 2013, Scoop.it, on how Most Popular leads into reading more in a webiste can be quite distorted to direct reads. Advocates for human curation. "The solution: Human curation. We need to provide readers with lists and collections of content that are popular within a certain field because they are genuinely popular to those who know about or are interested in that field. Most Popular lists on websites are generated by algorithms, making them extremely easy to game (by clicking the same content repeatedly, for instance) which in turn leads readers to believe they've found good content when they oftentimes haven't. It's the job of the curator, as a human, to let other humans know what they (the curator) are finding to be the best pieces of content on a topic - as someone who knows about a specific subject or interest."

I like this term "free-range learning" and believe it might be part of the Studio language. "Ms. Morgan borrows the phrase "free-range learning" to describe students' behavior, and she finds that they generally shop around for content in places educators would endorse. Students seem most favorably inclined to materials from other universities. They mention lecture videos from Stanford and the Massachusetts Institute of Technology far more than the widely publicized Khan Academy, she says. If they're on a pre-med or health-science track, they prefer recognized "brands" like the Mayo Clinic. Students often seek this outside content due to dissatisfaction with their own professors, Ms. Morgan says." Also this comment: I don't think academe has really come to grips with the very large role peer-to-peer sharing plays in the way students learn. We proved this interesting phenomenon this year in a very large online course that we were in the process of redesigning. One section of the course piloted the redesign, which had dropped the former textbook in favor of all online content, cut out 1/3 of the subject areas covered in the old version of the course and changed the assignment instructions and interaction modalities radically. Despite the fact that all students in the pilot section were fully informed that they were in a different and new course, and were required to go though an extensive introductory module covering all aspects of the new version of the course, including the syllabus, and were required to pass a test covering the course requirements and structure, we still had something like 5% of the students turn in work that was based on the old course assignments and old course structure. Some of them had apparently not read any of the assignment instructions from their own section, and were relying entirely on peers in other sections for information on how to complete assignments.

part of the interview with Sonia Simone and Jerod Morris at Copyblogger following their decision several weeks ago to close down comments on the Copyblogger blog site. Excerpt: "I don't put my business assets on a platform that I don't control. So I don't put my content on a platform I don't control unless I have it somewhere I can keep it and benefit from it. I wouldn't post original content to Facebook. I would just never - it doesn't make a lot of sense, other than just a post, a simple throw-away kind of a post. So our content lives on our domain, in our e-mail lists. These are assets we can control. " I'm not sure exactly what she means by "content lives on our domain, in our e-mail lists." Maybe it's as simple as it's Copyblogger's stuff, they own it, it's only used to achieve their business purposes and it isn't original stuff that is published elsewhere or stored there on someone else's platform for digestion and use? Blog post also introduces "digital sharecropping" to me. Interesting note about Google-Plus, too. "The nice thing about Google-Plus is I'm notified when someone actually mentions my name, or if I'm following that discussion then I'm notified within Gmail or Google-Plus, any one of the Google products. So it's nice in that way. There's a lot more ease of use. "

Slideshare on why content curation is the new form of communication, and professional content curators are the new superheros. Nice graphics and a clear message about information overload and how people will capitalize and monetize this.

Very interesting blog post by Josh Bersin on how LMS is figuring out how to organize content generated by employees from online and other sources for corporations/employers

List of content curation tools with good graphic of tools. This is from March 2014 and there is a disclaimer that new tools are coming out all the time. The comments to this blog add Diigo and ScoopIt. Was interesting to me that Delicious was in this list, but not Diigo.

from the Huffington Post Business, 1/20/15. Tips for using content curation for marketing, but also emphasizes that the value of content curation is in the quality of the seek, and the way it is shared. Recommends annotating and repurposing so you are viewed as a good resource by others.

"7 Steps for an Optimized Content Marketing Strategy" post by Pam Dyer on SocialMediaToday, December 3, 2013 on content marketing. Blog uses an outline array of information followed by an infographic depicting the same information

Nice infograph on difference between content sharing and content curation, by Sarah Arrow, February 2013. Concise, attractive.

Article in MindShift, KQED, April 24, 2012 by Nathan Miton. Fabulous because it recognizes that content is one leg of learning stool. Excerpt: But at such a huge scale, what are the digital methods of teaching that work best? Philipp Schmidt, founder of the free online university P2PU, preaches three building blocks: community, recognition and content. Endorsement of peer learning potential Excerpt: The Stanford professors readily admit that some of the students who participated in their online courses provided their peers with deeper, more comprehensive answers than they were able to. The exponential explosion in opportunities for learning. Excerpt: in the past 10 years I've heard people say campus-based education better look out, that this will be threatening to their business model, and I've never really felt that until the last six months. The pace of change in open education is qualitatively different than it was even a few months ago." A new breed of digital pedagogy/andragogy/heutagogy Excerpt: "We probably haven't fully made the transition to digitally native pedagogies and learning approaches," Carson said. "The first generation of distance learning is basically an attempt to move the classroom online, and I think that part of the scalable learning of these massive courses is the breakdown of that model."

nice scoop.it blog post by Ally Greer, January 30, 2014, on which is better: creating your own content for dissemination or curating the content of others--looks like curating what others do may win more votes but some creation needs to happen also to have a full-fledged marketing approach.

content curation by Mike Ellis; features a video of Dr. Gideon Burton