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Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

"Innovation often comes from where you least expect it and harnessing collective intelligence, the core principle of Web 2.0 as well as Enterprise 2.0, is the very art of eliciting value from emergent systems such as the Web and our intranets. That this value is forming the bulk of the networked economy (open source software, social networks, social media sharing, etc.) is one of the signature lessons of the era of open business models and 2.0."

Dion Hinchcliffe's blogs are very interesting and he has great graphics. He also explores stats to show ROI in the networked age, or explains why they are not forthcoming. His home page is: http://blogs.zdnet.com/Hinchcliffe

tools for Retooling

Four minute video by Michael Wesch in St. George, KS, an assistant professor of anthropology. His video chronicles the evolution of the technical internet through html, XML phases and how the current use of code enables us to share our ideas at an unprecedented rate because anyone can click to write and publish to the world with the simplicity of an off/on TV control. We are (re)creating something new every second and can build relationships with people we never knew existed before. It's now one degree of separation between internet residents even though people may be miles apart in location, employment, lifestyle, temperament, etc. We can choose to collaborate with anyone who agrees to work with us. In fact, we can learn from afar from anyone without affiliating with them or they with us if they have some presence on the internet. We must figure out how to organize the things that matter to us that we harvest from across the internet. Tagging helps us do this. The web 2.0 transition has already had and will have impacts on copyright laws and practices, self-identity in different contexts, privacy, relationships, etc. Are you ready? Am I ready?

GOOD INFO: This web page provides information on common software tools available on personal computers and/or the Internet to facilitate assessment FOR learning in electronic portfolios.

Sheryl Naussbaum-Beech's web site with research, webinars, communities, and twitter ecourses.

Excellent paper by Jan H. Kietzmann, Kristopher Hermkens, Ian McCarthy, and Bruno Silvestre, Science Direct on social media.

If you've ever wanted to spice up your presentation with a free web 2.0 tool, you're in luck. Presentation tool Prezi has just unveiled some new information that may cause you to start thinking about trying it out.