A membership site is not a money-machine. The clue is in the name: membership site. It is a collection of people. You don’t just set it up, take people’s money, give them some content and walk away. They are there for an experience. They want something, and you have a duty of care to give it to them. Back when I first set up my Spirit Authors site, I attended a training session with the developers of WishList Member. The one thing they said repeatedly to our group was:
‘People COME to your site for the content, but they STAY for the community.’