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Doris Reeves-Lipscomb

Should You Start a Membership Site on Your WordPress Blog? | 7 Graces of Marketing | et... - 0 views

  • A membership site is not a money-machine. The clue is in the name: membership site. It is a collection of people. You don’t just set it up, take people’s money, give them some content and walk away. They are there for an experience. They want something, and you have a duty of care to give it to them. Back when I first set up my Spirit Authors site, I attended a training session with the developers of WishList Member. The one thing they said repeatedly to our group was: ‘People COME to your site for the content, but they STAY for the community.’
  • The bottom line is this: a membership site is not a product; it’s a business. As such, it doesn’t just need good content; it needs a business model, a marketing plan and a team of people who know what they need to do and how to do it.
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    some good ideas from Lynn Serafinn, 7 Graces of Marketing, on the whys, hows, and whats of setting up a membership site on your website with recommendations for plug-ins. She believes that content may lure people to your site, but community will keep them there.
Doris Reeves-Lipscomb

How to Choose the Perfect Blog Topic - And Why You Should | 7 Graces of Marketing | eth... - 0 views

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    A great post on effective blogging by Lynn Serafinn that we are try to execute
Doris Reeves-Lipscomb

Blog Statistics - A Guide for Small Business Owners (Part 1) | 7 Graces of Marketing | ... - 0 views

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    very good article on how to interpret the statistics on your blog, September 2015, Lynn Serafinn
Doris Reeves-Lipscomb

Who Are Social Entrepreneurs? How Will They Change the World? | The 7 Graces of Marketi... - 0 views

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    Great blog on social enterprises and social entrepreneurs at the 7 Graces, Lynn Serafinn, June 13, 2014 Sounds like the WLS to me! "there are many more social entrepreneurs on the planet than there are those who own or operate 'official' social enterprises. Many independent business owners approach their enterprises in what I would call a new-paradigm way. Their mission is to use their businesses as vehicles to serve the public as well as make a living. They have clearly defined missions and sets of values by which they operate. They aim to address the specific needs of particular communities. They are passionate, value-driven business people who are dedicated to increasing happiness and wellbeing in the world and are able to see a 'meta-view' of the world and their places within it."
Doris Reeves-Lipscomb

5 Ways to Use Hashtags on Twitter or Facebook | The 7 Graces of Marketing - ethical mar... - 0 views

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    Excellent resource by Lynn Serafinn on using hashtags on Twitter or Facebook, July 9, 2013
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