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Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

article by Kevin Bushweller, June 10, 2015 in EdWeek, good guidance for adult ed programs and informal adult learning as well IMO.

Jenn Deering Davis, 2012 Recommends: using an official conference hashtag 1. unique tag 2. communicate official tag 3. Track mention of the official and unofficial hashtags Surfacing interesting conference topics 4. Follow conversation as it unfolds 5. Pay attention to retweets 6. Use official handle to ask questions 7. Find problems quickly Sharing important conference content 8. Use official handle to post announcements and schedule changes 9. Distribute speaker slides 10. Answer attendee questions Tracking audience engagement 11. Measure total Twitter audience size 12. Determine popular speakers and presentations 13. Share metrics with sponsors Gathering feedback or your next conference 14. Tweet links to conference feedback survey 15. Compare this conference to other events 16. Analyze qualitative tweet content