Group items tagged

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

work/life integration not work life balance anymore

Incredible post by Beth Kanter on integrating learning into nonprofits' work, January 2, 2014. Very grounded piece that links to excellent resources. References Charles Jennings' framework of adding learning to work, embedding learning in work, and extracting learning from work. Ends with these questions: How does your nonprofit integrate learning into your work? How do you as a nonprofit professional incorporate professional learning into your work? - See more at: http://www.bethkanter.org/learning-at-work/#sthash.CxcnOOYv.dpuf

How Slack will become a centralized integration point for many functions, NYT, Farhad Manjoo, Bits, December 15, 2015, making it more possible for workers to work remotely.

Great slide program posted by Beth Kanter, May 28, 2014, on integrating social media campaigns using different case studies, poetry, and humor to share real-life learning opportunities and engage others around them.

Maria Perez, in this article on 4/23/15 from the Stanford Social Innovation Review blog, states that by 2043 the US will be a "minority" nation, and the Latino population will increase by more than 100% between now and 2060 when one in three people will be Latino. As a result of this, she argues that it is time to embrace the idea of new integration models that will increase Latino college graduation rates, wealth, income, representation in all professions, boards of directors, gov't, and business. The article goes on to describe what these integration models could be.

from the World Education newsletter. Andy Nash describes the Technology Integration Project (TIP), a six-month PD initiative designed to prepare adult educators to understand, choose, and effectively incorporate technology into instruction. Based on the online World Ed course, Integrating Technology into the Adult Education Classroom, with additional support from a coach and an online learning community.

Interesting blog post by Robin Yap on whether to integrate different social feeds/accounts. IMO, it justifies my keeping Facebook separate from my other social media feeds that I use for different purposes.

Although written in 2011, it forecasts nicely how LMSs are being revamped/enhanced/integrated with business performance & business transformation. Really it's about boundary management, too, in terms of formal employer led/sponsored training/learning and what employees may learn and apply on their own.

article by Jessica N. Abraham-Hogan on trends in mobile app development by Appery.io, a development platform. More mobility, speed, integration of tools, etc. 

blog post by Donston-Miller, June 4, 2012 on how social changes how we work 1. website home pages (home pages less of a destination, Facebook timeline becoming more important) 2. Email--with built-in IM systems on Twitter, LinkedIn, and Facebook, email less important. Google+ users get tight integration on communication tools 3. Help desk call centers--moving to discussion forms on social networking platforms 4. Resumes-- "Now, social networks are basically living resumes. Or, looked at another way, you are your resume; what you post, how you interact, what you share, who your friends and followers are, and more all combine to demonstrate your value to a company." 5. PBXes--enterprise wide phone systems are affected by Skype and online chat and messaging features

Very interesting infographic on how integrating use of twitter and facebook greatly increases giving to nonprofits during the last three years, 2010, 2011, and 2012.

video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)

Yammer site with features, mobile use, admin, and activation info. Trial is free, then you have to pay to use along with paying for office integration.

Free forum and message board platform that allows you to customize the look so it matches your website. They have an example of how they have integrated a forum into a website. Downside to free service are ads on the forum or message board page, but paid service eliminates that.

Excellent exploration of a PLE and how it may or may not integrate with a formal institutionally based and managed VLE (through a school or employer perhaps?) and how the learner needs to own his/her PLE for lifelong and portable learning. Acknowledges the eportfolio that a school might provide a learner (but this can be set up and managed by learner as a formative and summative device).

Post by Katie Salen, July 26, 2012, Leveling Up project at Connected Learning Research Network. I like this emphasis on individual and collective gains in connected learning networks. And how connected learning is "value additive." Excerpts: "Further, because connected learning, as a model, advocates for experiences that offer low barriers to entry and information, social supports for learning, and diverse opportunities for the development of interest and expertise, it must also advocate for outcomes that are both individual and collective in nature. It is no longer enough to develop metrics and pathways for individual outcomes; we must also find ways to recognize outcomes produced by groups or communities and provide pathways for collective participation. Or so our hypothesis goes." As a community, the members of Ravelry produce knowledge and expertise, projects and products with academic, civic, and peer value. The welcoming nature of the site and the mere existence of the thousands of groups it hosts are mechanisms inviting participation and the development of shared knowledge. Conversely, the environment provides individuals with opportunities to acquire social, economic, and cultural capital, to learn domain-specific content and skills, and develop metacognitive skills and learning dispositions. Unlike models of learning that center solely on individual outcomes and competition for zero-sum resources and rewards, like those seen in most schools, Ravelry exemplifies how connected learning is value-additive, elevating individuals and collectives in an integrated way. High-functioning connected learning environments are characterized not only by engaged learning at an individual level, but by high quality content and standards and collective purpose that is shared by all participants.

As I was reviewing Nancy White's blogs, one included a link to this page on virtual leadership development. Knowing Nancy, I was confident that it would be good and it is. What I like about it is the emphasis on developing leadership skills within an organization for a bunch of people, not just a few named leaders at the top. Plus the integration of the online work with an onsite team that chooses and collaborates on a critical issue in the workplace--this is real world leadership to solve problems facing the organization or environment, etc.

Should we check this out? It is an open source web conferencing system built on over fourteen open source components to create an integrated solution that runs on mac, unix, or PC computers.

Post by Chris Corrigan on need to build reflection and quiet time for individuals into group designs. November 25, 2013. Nancy White identified this post for me in her blog. ""Please consider integrating some introvert work into your designs. You don't have to worry about the extroverts: while you give the group quiet time, which is giving the introverts permission to reflect inwardly, most extroverts will just go on doing whatever they want to do but the introverts will feel better if you give them permission to reflect. It only has to be a minute of reflection before speaking but it can make a huge difference to the introvert's experience in small group talk.""