Group items tagged

Slide program by Donston-Miller on LinkedIn mistakes, February 25, 2013 Relevant to our e-literacy fundamentals

A thoughtful slide program on how to use Google+, Facebook, Pinterest, Twitter, and LinkedIn in your business, Donston-Miller, June 20, 2012. One finding, only use as many platforms as you can manage well. You have to have a "there" (i.e., relevant, timely content) in order to send people there for it to have value.

Explores value of Pinterest for business, Donston-Miller, March 6, 2012. Pinterest users are heavily women and younger (ages 25-44) Assessment: "Companies are finding themselves challenged to effectively marshal their externally facing social networking efforts, and most are likely focusing on Facebook and Twitter. So, with resources at a premium, should your company be paying attention to upstart social network Pinterest right now? The short answer is yes." Pinterest experiencing huge growth and now drives more traffic to Real Simple website than Facebook does. Caveat: Pinterest user boards overwhelmingly focus on food, fashion, home decor, and hobbies, things that are visual and usually visually appealing. "Pinterest is best used to inspire or remind... looking at capitalizing on Pinterest as a gift registry ...even if your company doesn't make or promote something highly visual ...it probably has something that can be visualized and put into context... data ...house infographics--things like data sets, visualization of data.... even with something like a technology company, there are always ways to visualize information in an engaging way."

blog post by Donston-Miller, June 4, 2012 on how social changes how we work 1. website home pages (home pages less of a destination, Facebook timeline becoming more important) 2. Email--with built-in IM systems on Twitter, LinkedIn, and Facebook, email less important. Google+ users get tight integration on communication tools 3. Help desk call centers--moving to discussion forms on social networking platforms 4. Resumes-- "Now, social networks are basically living resumes. Or, looked at another way, you are your resume; what you post, how you interact, what you share, who your friends and followers are, and more all combine to demonstrate your value to a company." 5. PBXes--enterprise wide phone systems are affected by Skype and online chat and messaging features

Interesting blog post by Debra Donston-Miller on importance of social media metrics, April 4, 2012 1. Quality of fans/followers (organically targeting connections as followers react, reveal interests) 2. Social demographics (language, countries, age...) 3. Most popular pages, posts, and tweets 4. Page views and click-throughs (what gets read and shared) 5. Conversion (buy something, sign up for something, consume something