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Doris Reeves-Lipscomb

Surprises from Obama's New Media Staff | M+R Research Labs - 0 views

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    article by Steve Daigneault, 2.15.2013 on what the Obama campaign staff learned from their fundraising and advocacy program in 2012. Excerpt: "Facebook app made a huge difference for their mobilization efforts. The app allowed the campaign to ask supporters to contact specific people on their friend list based on geography via Facebook. Toby and Marie estimated that millions of additional people were reached this way that weren't reachable via any other channel. Best performing appeals often had the highest unsubscribe rates. Turns out, evoking passion in supporters worked both ways, but ultimately the campaign decided the positive fundraising results were worth the increased unsubscribes. Even when considering retention, the conversion stats outweighed the downside of losing people."
Lisa Levinson

5 Nonprofit Technology Trends to Watch in 2014 - 0 views

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    From Nonprofit Tech for Good blog, 1/11/14 Interesting to see how this list meshes with the list from 2015 from the business and not for profit side. Top of the list is mobilizing online communications and fundraising campaigns. Although not free and costly to small not for profits, social media and responsive designs for websites, blogs, and e-newsletters will become common. Flat design - making sure everything is optimal for mobile is crucial. Donate buttons on social media sites. Google Wallet will be integrated into Google+ pages. Already on YouTube Channels that participate in YouTube's nonprofit program. Live reporting on social media of org events, maturation of mobile fundraising apps, and increased employment opportunities in new media jobs in the nonprofit sector are the other 2014 trends.
Doris Reeves-Lipscomb

Yes, your nonprofit should care about millennials. - Cause and Effect - 0 views

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    Great blog post that weaves in Maggie Kuhn's (founder of the Gray Panthers) practices to ally Age and youth in action. And why we need to engage with millennials in fundraising/resource development activities.
Doris Reeves-Lipscomb

Andrew Lih | USC professor and author of The Wikipedia Revolution - 0 views

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    great article on rise and decline of Wikipedia by Andrew Lih, June 21, 2015, NYT. Rise of smartphones is one challenge; fundraising continues apace creating new tensions around allocating/dividing proceeds; record participation in elections for new trustees is call for new governance?; too few women as editors or trustees; yet Wikipedia is most popular way into articles/resources in museums, etc.
Lisa Levinson

10 Goals for Nonprofit New Media Managers for 2015 - 0 views

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    Blog from Nonprofit Tech for Good 1/5/15 10 processes to turn into goals for the year including: Write LinkedIn Recommendations and endorsements; Add cause awareness days; experiment with at least one new social network; download and study nonprofit mobile apps; refresh your social media training; experiment with crowdfunding; host or participate in a tweet chat; create a social media fundraising success spreadsheet; take an Adobe Photoshop class; take regular breaks from technology
Doris Reeves-Lipscomb

Infographic: Social Media's Impact on Giving in 2012 - NPQ - Nonprofit Quarterly - 0 views

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    Very interesting infographic on how integrating use of twitter and facebook greatly increases giving to nonprofits during the last three years, 2010, 2011, and 2012.
Doris Reeves-Lipscomb

Capacity building for communities of color: The paradigm must shift (and why I'm leavin... - 0 views

  • funders do not invest sufficient funds in our organizations to build capacity because we don’t have enough capacity.
  • Yet we are constantly asked to do stuff, to sit at various tables, to help with outreach, to rally our community members to attend various summits and support various policies.
  • Because we don’t have capacity, we can’t get support to develop capacity.
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  • funders provide small grants to nonprofits of color so they can do things like hire a consultant to facilitate a strategic planning retreat, or to send them to workshops on board development, fundraising, personnel policies, or myriad other capacity building topics.
  • critical missing element. Staffing.
  • If we value the voice of our diverse communities, we must build the capacity of organizations led by those communities. But we must do it differently than how we’ve been doing it. We must invest strategically and sufficiently.
  • Capacity Paradox.
  • capacity of immigrant/refugee-led nonprofits by providing this critical missing element of staffing.
  • The gap in leadership among the immigrant/refugee communities will widen further because kids are not entering the nonprofit field. Most immigrant/refugee kids are pressured by their families to go into jobs with higher pay and prestige
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    Great article on capacity building for nonprofit leadership and staff in communities of color serving people of color
Doris Reeves-Lipscomb

Don't Forget Volunteers as Part of the Solution to 2017 Nonprofit Challenges | Energize... - 0 views

  • “Staffing, workflow, finance and fundraising will be the trends to watch in nonprofit operations during 2017 when it comes to charities and associations.”
  • “The Limitations of Seeing Volunteers Only as Unpaid Staff,”
  • volunteers are seen as ancillary, not central.
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  • direct invitation, not a Facebook post.)
  • clustering” – banding together to share resources or determining specialties.
  • Skilled volunteers can be integral to these developments, both to guide the learning management systems necessary and to present a wide array of professional development and public education programs.
  • support prevention rather than “bandages.” Point funders to volunteer work that brings about change and the finances needed to grow that work.  
  • screen applicants with experience solely in the corporate world for whether or not they also have a history of charitable giving and volunteering?
  • NPTimes foresees a surge in new training programs and certification opportunities, as well as nonprofits moving towards offering education to the general public to generate revenue.
  • Separate tasks that can legitimately be delegated to competent volunteers as their only role
  • Volunteers, however, can be advocates. They can speak out and be heard in more effective ways because (most of the time) they do not personally benefit from the outcome.
  • Marching and public protest are core activist tactics. But, the true potential for volunteerism is that many people are looking for how they can have a voice and affect decisions to come.
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    blog post by Susan J. Ellis, Energize, February 2017, great post for helping volunteers thrive in moving org mission
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