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Blog by Kevin O'Keefe, "Real Lawyers Have Blogs," on the topic of the law, firm marketing, social media, and baseball, February 23, 2014. O'Keefe reviews a study by Gerry Moran on using social media to teach, not to sell. Other key points that O'Keefe makes: Build a large social network of people modeled after your customers and their influencers. 75% of B2B decision makers use social media to learn. (wonder where this stat comes from?) Pass on valuable information. Don't use your social media and networking channels to promote yourself. You want to be known for handing out knowledge and not brochures. Use social so that people will want to visit with you in person. 73% of customers are willing to engage with you on social media, so the opportunity is there. Use social media to teach, not sell. Selling is best done face-to-face. However, Social Media Today reports B2B buyers look at an average of over 10 digital resources before ever making a purchase. Since customers need to learn before they buy, use this opportunity on social media to connect. Teach and connect with today's technology. Connect and get on the radar of your customers and potential networks by retweeting, sharing, commenting and favoriting others' content. Develop Insights. Before you teach and connect with your customers, you need to listen to the customer and their customers. Social is an excellent listening tool. Be a publisher. In addition to curating and passing on the great content to your network, create your own assets on a blog. Organizations who blog get clients. Later Excerpt: Over the years LexBlog as been all about helping lawyers understand how to use the Internet in a real and effective fashion so as to grow their practices. By sharing information from third parties along our own insight via blogs and other social media we established a reputation as trusted advisors. Even when I reach out to meet with lawyers and law firms I have never met f

Blog post, December 2013, by Kevin O'Keefe on how active Twitterers really are. Lyn is in the top .01% with 25,000+ followers. The Studio is around the 85 percentile in terms of followers.

Interesting (very positive!) assessment of the value of Facebook for lawyers to connect socially using the largest social network in the world by Kevin O'Keefe, May 16, 2013. Google+ comes in #2 in terms of worldwide use (not as popular in U.S. but very popular elsewhere), Twitter at #4, and LinkedIn follows Twitter as the fastest growing network (if one excludes the intervening Chinese social networks).

Fascinating article by Marina Gorbis on Fast Company site regarding how we must be able to learn online in micro-learning episodes that may last minutes, hours, days, weeks, etc. far removed from schools, MOOCs, and other structured and semi-structured curricula. Excerpt: "We are moving away from the model in which learning is organized around stable, usually hierarchical institutions (schools, colleges, universities) that, for better and worse, have served as the main gateways to education and social mobility. Replacing that model is a new system in which learning is best conceived of as a flow, where learning resources are not scarce but widely available, opportunities for learning are abundant, and learners increasingly have the ability to autonomously dip into and out of continuous learning flows. Instead of worrying about how to distribute scarce educational resources, the challenge we need to start grappling with in the era of socialstructed learning is how to attract people to dip into the rapidly growing flow of learning resources and how to do this equitably, in order to create more opportunities for a better life for more people." In the comments, this summary: "It doesn't matter if you are a physicist, chemist, sociologist, welder, mathematician, teacher, economist, lawyer, restaurant owner, farmer, trucker, whatever, the information most relevant and valuable to your employment is up to you to find! The task requires you find and digest information, on your own. This task used to be a pain, but now we have near-instant access to the entirety of information across the planet. The author is talking about making this access actually instant, not near-instant. Its really just an inevitable thing. "

article by Tim Wu in NYT weekly magazine, June 3, 2014 in Culture. Maintaining your brand The euphemism is "sharing," but Klein would probably just call it selling a personal brand, whether you consider yourself the pretty young thing with literary tastes and a traditional side, the family man who brews his own beer or the tough lawyer with a sense of humor. It can be nice to share, but brand maintenance takes constant work and demands consistency. A serious self-brand should have some presence on Facebook, Twitter, LinkedIn, Instagram, Foursquare, Google+ and Tumblr; keeping it all up can feel like working as an unpaid intern for a Z-list celebrity known as Oneself. excerpt Any old-timer will tell you that anonymity online is nothing new, but how things originally were. There has, of course, always been an anonymous culture, usually tied to deviancy or dissidents. In the '80s and '90s, anonymity was indelibly linked to online culture, concurrent with getting at stuff that was otherwise hard to find or illegal. It was kind of the point really, to go where, as one early adopter wrote, "no one knows you're a dog." It allowed users to escape to a place with few restrictions, where you could say things, and maybe do things wholly without social consequence. In the early days, there was no need for any consistency with the rest of your life, and that's what was so great about it.

Very interesting blog post by Kevin O'Keefe on getting followers on Twitter, March 10, 2014. Offers 13 tips on using Twitter well including using your own name, not your law firm's name; focusing on a niche to tweet about; setting up a RSS news reader such as Feedly to gather information for you to tweet on; leaving enough characters for a retweet, etc. Food for thought for us at Studio.

informed assessment/report by Justin Wolfers, NYTimes, on how extending parental leave policies cause unintended impacts