Group items tagged

Wonderful interview with Don Tapscott done by McKinsey Quarterly in September 2012 on why social media needs to be used in organizations rather than email, published January 2013. Shows that leaders do not understand shift to collaboration/incubator transparency/forums to interact from email updating of team projects.

Review of Melissa Broder's book that documents her twitter account use of twitter to express sad, hurt, and negative feelings vs. the sunny posts you usually get. Interesting review of social media use in general.

Mother lode of social media leadership ideas from BlogHer Conference, July 2013, from Ananda Leeke's talk Seven archetypes of social media leadership: creativista, empirista, empowerista, enchanista, evangelista, flowista, lifestylista Excerpt: ) The Digital Sisterhood Leadership Project has identified 12 key leadership roles that women in social media are currently playing. They include the roles of: Advocate Community builder Content creator Content curator Educator Influencer Mentor Motivator Promoter Social do gooder Storyteller Thought leader

Interesting assessment by Tracy Sestili on the value of social media fans/followers, April 20, 2014. LinkedIn sent it to me. Explains that unless they do something that amplifies your brand or purchases from you, they have no value and it may be a negative outflow of effort to build a fan base without return.

from disruptions section by Nick Bilton. How conversations about cyberbullying have come to the public forum because more and more people are victims of it. Cybermobs on twitter are like feeding frenzies, with those participating not thinking or wanting to be mean, but losing all feeling of empathy for the victim.

Magazine article by Jon Ronson on the Justine Sacco twitter fiasco resulting in her firing. Ronson chronicles many other incidents of cyber twitter mobs turning on people, getting them fired, and making personal attacks. Casual tweeting with dire consequences.

Very good slideshare on maximizing LinkedIn to serve as online resume by Emily Miethner

Make learning more of a process and less of an event. Learning Solutions, Jane Bozarth, September 1, 2015

Private company but has some great stats in their blogs about digital use, social media, marketing. They are a global company so also have a world-wide perspective.

Allyson Kapin writes about nonprofits taking advantage of online social media, December 31, 2015.  Includes new ones such as Medium, Periscope. 

includes five questions by Poynter Institute on whether to adopt a new social network: does your audience use it? Is it sustainable? Does it offer something different? If the learning curve shallow? Is it cost effective?