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John Hagel is a co-chair of Deloitte Center for the Edge. Here he talks about influence points and positioning oneself among influence points through our technology enabled connections. Power laws still concentrate an extraordinary # of connections around a few nodes. But having access to knowledge flows, one will be able to anticipate what's going to happen before others do, one could perhaps shape the flows and more rapid learning may occur because of access to a growing and diverse set of information or knowledge flows. Learning faster than anyone else will enable a company or person to "have a significant advantage relative to those who are scrambling to catch up." Uses the PC microprocessor and operating system components to concretize influence points.

"Women process information and make purchasing decisions differently than men: 59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don't understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty"

Interesting article by Jessica Leigh Hester, July 7, 2015 on CityLab that shows impact of "social influence bias" in crowdsourced opinions--good case for crap detection. Don't know how to get around it except look at other review sites, business's website, etc.

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

CORE4Women is a free organization where women can share and discover online learning. From their website: Why CORE4Women? Traditional websites are a one-way flow of information from a computer to an end-user. CORE4Women is a live, interactive discussion among women about online learning. There are volunteers who have life experiences that have been significantly influenced by online learning. These volunteers want to mentor and share their experiences with other women. There are also scholarships available to members enrolled in fully online programs!

CORE4Women provides a way for mentors to dialogue directly with women who are looking for answers about online learning. These mentors can explain how to locate degree programs, how to seek funding, how to register, how to engage with others in the online environment, and how to balance many responsibilities while completing course work.

Mother lode of social media leadership ideas from BlogHer Conference, July 2013, from Ananda Leeke's talk Seven archetypes of social media leadership: creativista, empirista, empowerista, enchanista, evangelista, flowista, lifestylista Excerpt: ) The Digital Sisterhood Leadership Project has identified 12 key leadership roles that women in social media are currently playing. They include the roles of: Advocate Community builder Content creator Content curator Educator Influencer Mentor Motivator Promoter Social do gooder Storyteller Thought leader

Stumbled into this blog post on why kids need to learn to code by Doug Belshaw, November 28, 2013 on Digital Media + Learning: The Power of Participation Love this rationale for why learning to code is important because I believe these arguments apply to adults acquiring greater digital literacy as well--it makes the reasons explicit. Coding is defined as learning to read and write a machine language; some are easier than others just like spoken language is. Reasons to learn to code 1. Problem-solving 2. (digital) confidence 3. Understanding the world (realizing that you can not only change and influence things but build things of value to others) In the comments, readers suggested these additional reasons: design thinking, understanding systems, knowing when to amend or break them and soft skills such as sharing your work, receiving feedback and critique to build diplomacy and negotiation skills.

Great post on promoting your infographic by Lilach Bullock, #14 on Forbes Top 20 social media power influencers list.

short video by Kathryn McClendon on many women not seeing themselves as leaders yet have a long list of accomplishments to show that they are. Distills leadership to three actions: Inspire. Persuade. and Influence. 8.5 minutes long. Talks about her leadership table of women who have touched her life. Women of courage include her mother who immigrated from Guyana with two year old child (speaker). Claudette Colvin--an unwed, pregnant teenager who refused to give up her seat on a bus in Montgomery, ALA months before Rosa Parks emerged. Marian de Forest--Buffalo, NY woman who became a playwright and journalist. Founded Zonta. Set a place for yourself at table of four.

Susanna Gebauer talks about Germans but the same misunderstanding may exist here about the usefulness of social media for increasing one's influence. Certainly, the more retweets, followers, favorites, comments we get, the more we get known.

article by Michele Molnar, EdWeek, June 29, 2015 on how teachers learn about technology in education. "Educators are strongly influenced by their peers when they want information about education technology"

Pretty amazing list of influences that lead to engagement, by Tom Vander Ark, August 12, 2015 on his Getting Smart site

This is a great site on #datapolitics, data mining to attract and influence votes in presidential elections. (goes with my interest in big data/algorithms) What is also neat is the 2.5 minute video used to explain a conference that was then upcoming in 2013. It has two people in two locations each raising the issues to be the focus of the conference. Well done mini-course or bite-size advertising.

Blog by Kevin O'Keefe, "Real Lawyers Have Blogs," on the topic of the law, firm marketing, social media, and baseball, February 23, 2014. O'Keefe reviews a study by Gerry Moran on using social media to teach, not to sell. Other key points that O'Keefe makes: Build a large social network of people modeled after your customers and their influencers. 75% of B2B decision makers use social media to learn. (wonder where this stat comes from?) Pass on valuable information. Don't use your social media and networking channels to promote yourself. You want to be known for handing out knowledge and not brochures. Use social so that people will want to visit with you in person. 73% of customers are willing to engage with you on social media, so the opportunity is there. Use social media to teach, not sell. Selling is best done face-to-face. However, Social Media Today reports B2B buyers look at an average of over 10 digital resources before ever making a purchase. Since customers need to learn before they buy, use this opportunity on social media to connect. Teach and connect with today's technology. Connect and get on the radar of your customers and potential networks by retweeting, sharing, commenting and favoriting others' content. Develop Insights. Before you teach and connect with your customers, you need to listen to the customer and their customers. Social is an excellent listening tool. Be a publisher. In addition to curating and passing on the great content to your network, create your own assets on a blog. Organizations who blog get clients. Later Excerpt: Over the years LexBlog as been all about helping lawyers understand how to use the Internet in a real and effective fashion so as to grow their practices. By sharing information from third parties along our own insight via blogs and other social media we established a reputation as trusted advisors. Even when I reach out to meet with lawyers and law firms I have never met f

"We're all personal brands. Our agendas may differ, but we seek the same things: recognition, respect, influence and success. Personal branding is no trend. It's social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one. With that in mind, I submit to you personal branding is something you need to understand. It's something you need to develop deliberately - even if what you've been doing and saying to this day has been largely accidental."

blog post by Charles Jennings cited by Jane Hart, published August 13, 2014. "And for Organisational Learning? The Web has allowed us to totally redefine our traditional learning models. It has allowed us to reach beyond content-rich learning approaches and focus on experience-rich learning. It has allowed an evolution from 'Know What' learning to 'Know Who' and 'Know How' learning; and it has allowed the emergence from learning in the silos of our own organisations to learning with and through others across the world - easily and transparently. The Collaboration Age On a wider plane the Web has been the harbinger of the Collaboration Age. It has blown away many of the barriers to access and has reinforced the power and influence of collaboration and co-operation1 over silo mentalities. In the Collaboration Age it is those who share and work together who are the winners. Those who hide behind organisational garden walls end up deep in weeds. "

Post by Liz Ryan, influencer, LinkedIn, July 29, 2014 with original artwork. 1. Your projects bore you 2. You don't see a forward path 3. People around you don't see a problem. 4. Your supervisor has no vision for him- or herself, the department, or you 5. Your employer has not seen the best of you 6. The choir sings from the Tried it--didn't work hymnal 7. No one around you looks like a mentor, a role model or a guide

Great examples with Oreo, Taco Bell, LG Ticket Hunter, and Hiltonsuggests starting conversations with customers, influencers, etc.

An especially good blog (IMO) by Harold Jarche on the intersection of Individual, community, and network fluency, and the intersection and interplay of all 3 and the literacies necessary to be part of global networks to solve global issues.

Great blog by Harold Jarche on the core skills of individual, community, and networked fluency and literacy, and how they interact and influence and work with each other to solve global issues.

forprofit firm calls itself Keystone Strategy but explains what a keystone organization does.