Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
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aking the checkin and making it philanthropic
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lets users post their actions via SMS, web, email, Foursquare or Google Talk.
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ach act earns the user points that can be redeemed for actual rewards and discounts
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On the (un?)importance of design - 0 views
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On the (un?)importance of design
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We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? — sleek new look. Does it matter?
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It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website. I was embarrassed when referring you guys to friends.” But hold on. They were still customers. And they still were referring us to friends. So I wonder, did it really matter?
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Build, market, measure in parallel - LaunchBit - 0 views
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First-time web entrepreneurs often tell me "Oh we're moving really quickly...we're launching in just 6 months."
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The trouble is that product traction isn't just about getting a product out the door.
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Your biggest competitor isn't any company or individual. It's time -- the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.
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Dan Shapiro » Vesting is a hack - 1 views
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Startups are a lot of work! He quits AcmeCorp and takes a cushy executive gig at a fortune-500 tech firm. Jill's left solo. Years pass. Jill first works without salary, then pays herself a pittance. She bootstraps the company, starting with consulting and moving on the develop a highly successful web service. As she brings on staff, she issues stock to new employees, ultimately handing out a half-million shares of the company. Eventually she's the CEO of a 50-person firm, pulling down a respectable $200k per year as the CEO; nearly as much as Jack's pulling down at his gig (not including his benefits and bonuses).
What Do You Stand For? - 1 views
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10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
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My one cause marketing prediction is that by the end of 2012
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2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
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The 7-Stage Evolution of a Socially Responsible Brand - 0 views
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For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
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In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
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We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising - 0 views
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Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising
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Most parent organizations, charities, teams, and other non-profits can always use as many volunteers and donors as they can get.Organizations have difficulty finding volunteers for a variety of reasons.
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the smaller and more local the organization is, the smaller the number of potential volunteers there are available.
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Companies See Volunteering As a Benefit | Atlantic Philanthropies - 0 views
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She's been to Sri Lanka and South Africa as a participant in Accenture Development Partnerships, a program that sends employees to work on nonprofit projects in developing countries.
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As more employees see volunteer work as a way to learn new skills or move their careers forward, volunteering has become a sort of corporate benefit.
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For an annual fee between $5,000 and $50,000, companies can give their employees access to a VolunteerMatch list of 55,300 nonprofits seeking help. Nonprofits join for free.
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Pro Bono Standards & Valuation - Pro Bono 101 - Resources - Lead Pro Bono - Taproot Fou... - 0 views
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Pro Bono Standards & Valuation In partnership with the Committee Encouraging Corporate Philanthropy (CECP), Taproot Foundation has developed standards for pro bono service to professionalize the field and ensure the consistent quality of services delivered to recipient organizations
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Examples of Pro Bono Service HR team audits the HR systems of a nonprofit Finance team develops managerial accounting systems for a nonprofit Property development team helps a nonprofit secure and design office space Creative team develops a nonprofit's annual report Working as part of her company's pro bono commitment to a nonprofit, a professional tax accountant provides tax consulting to needy individuals in the community
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Examples of Other Skills-Based Service (Not Pro Bono) Executive serves on a nonprofit board and gives informal advice Manager coaches high school student on a business plan competition An accountant independently provides free tax services to an individual in the community who can't afford tax advice Engineer designs a technology curriculum for an after school program Working as part of her company's pro bono commitment to a nonprofit, a software designer sets up staff computers (setting up computers is not within the core description of a software designer's professional expertise)
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Facebook Launches Non-Profit Resource Center - 0 views
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Facebook is launching a resource center to help non-profits use the social network.
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The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
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how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience
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How to Increase Internal Corporate Community Engagement - 7Summits Blog - 0 views
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Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.
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Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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LinkedIn Now Lets You Include Volunteer Experience in Your Profile - 0 views
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LinkedIn is adding a new “Volunteer Experience & Causes” field to profiles, the company announced Wednesday. The section will let users highlight and showcase their unpaid or charitable work experience.
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Promoting your charitable experience will help get you a job, according to a recent survey by LinkedIn. The company polled nearly 2,000 U.S. professionals and found that 41% said that when they are evaluating candidates, they consider volunteer work just as much as paid work. Of the hiring managers surveyed, 20% said they gave a job based on a candidate’s volunteer work experience.
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Of the 2,000 professionals surveyed, 89% had volunteer experience but only 45% included that information on their resume.
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Why your company should have a single email address - 0 views
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Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them.
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The right number of emails to be advertized by your company is ONE.
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Fragmented communication issues were numerous and yet subtle. Here’s some anecdotal evidence: Sales team pitched a prospect with the usual 3min introductive verbatim, later to discover that the prospect was already very familiar with our technology, as the prospect was already one week into integrating with Lokad. As a result, the pitch was less than useful, and the sales team appeared clueless. (They were clueless.) Support team, not aware of the importance of a prospect, replied with a short email pointing toward our online documentation to a VIP (Very Important Prospect) who was basically asking for a direct call. Not only we missed a big opportunity to engage with a VIP, but we appeared somewhat carefree too (VIPs expect to be treated as such). A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@, support@ and billing@. He got 3 distinct answers, triple effort for us, and one of them, poorly phrased, seemed to bring a different answer. We spend hours undoing the confusion afterward.
HOW TO: Decide Which Charities Your Business Should Support - 0 views
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Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining
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Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.
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Businesses are willing to give, but are often confused as to which causes might be best for them.
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Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views
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Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
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Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
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Getting In Early
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Yael Cohen: The New Generation of Karma Junkies - 0 views
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Flash forward to 2011, and philanthropy is the new black. Everywhere you turn, people are spending a few months abroad to build a school
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volunteering at the blood bank in the evenings after they finish their 9-to-5 job. Everyone has a cause
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This nouveau philanthropic righteousness is definitely making the world a better place and is empowering a generation to believe that they, as concerned citizens of the world, can make a difference to global issues
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Marketing Campaigns are Betting Big on Social Gaming - 0 views
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GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
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GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
Companies Adopt Gaming Techniques to Motivate Employees - WSJ.com - 0 views
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Striving to make everyday business tasks more engaging, a growing number of firms, including International Business Machines Corp. and consulting firm Deloitte Touche Tohmatsu Ltd., are incorporating elements of videogames into the workplace. They're deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another's scores, to encourage friendly competition and motivate performance, experts say. This "gamification" of the workplace, or "enterprise gamification" in tech-industry parlance, is a fast-growing business. Companies have used digital games for a number of years to help market products to consumers and build brand loyalty. What's emerging is using games to motivate their own employees.
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Tech-industry research firm Gartner estimates that by 2014, some 70% of large companies will use the techniques for at least one business process. Market researcher M2 Research estimates revenue from gamification software, consulting and marketing will reach $938 million by 2014 from less than $100 million this year.
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SAP even turned its gamification efforts into a game, holding a series of "Gamification Cups" to generate ideas for turning various business processes into games.
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The 5 Minute Guide To Cheap Startup Advertising - 0 views
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trategy #1: Try to Get Permission
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Strategy #2: Use Advertising to Test
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Use advertising as a testing tool rather than a long-term stream of customers.
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CharityVillage® Research: Say "Thanks," keep in touch, and deliver on your pr... - 0 views
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Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year
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ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"
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Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,
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