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Daniel Benoni

How to Increase Internal Corporate Community Engagement - 7Summits Blog - 0 views

www.7summitsagency.com/...corporate-community-engagement

how to increase engagement community

shared by Daniel Benoni on 23 Jul 11 - No Cached
  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.
  • Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
  • No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.
  • ...5 more annotations...
  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs. While many organizations have achieved these positive ROI’s, the process to realizing them is often challenged. Activating the community, and getting users to interact with each other becomes a difficult behavioral change, but one that is invaluable to the company as a whole and its employees
  • Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
  • Identify ambassadors/ Experts: Don’t ignore those able to deliver genuine knowledge, identify them, embrace them, and give them room to speak in a HUMAN voice. Engagement breeds engagement. People who are most likely to contribute include natural leaders, employee’s active on other social networks, and members who had a say in the initial community planning stages,
  • Recognize these experts: Thank users who do participate. Many companies build communities prompting “Find an Expert” “Ask a Question” but the true value of the question and answer feature is getting people to answer those questions.
  • Invest in Information Architecture and User Experience: We’ve seen several communities that are lacking engagement because it is unclear to users HOW to engage.  Investments in information architecture are often over looked, even though they are vitally important. 
  • Aude-Olivia Dufour on 23 Jul 11
     
    great article to support the need of an internal collaborative tool facilitating community engagement!!!
Daniel Benoni

Tufts fraternities partner to maximize community impact and philanthropy - Jonathan M. ... - 0 views

activecitizen.tufts.edu/?pid=914&c=838

tufts partner fraternities philanthropy community involvement

shared by Daniel Benoni on 12 May 11 - No Cached
  • Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.
  • As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration
  • philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well
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  • each of the ten fraternity chapters on campus agreed to sign on and to collaborate on a philanthropic endeavor this semester and in the future
  • all fraternities will collaborate philanthropically around an agreed upon theme, sharing resources and co-sponsoring fundraising events together
  • Because fraternities at Tufts are already so busy with their individual chapter philanthropic activities, it was initially challenging to get all the chapters to sign on
  • However, once everyone came to the understanding that this was not intended to be a burden but rather a supplement to their ongoing activities, things began to develop well.
  • ollaboration really has great potential for better utilizing our manpower to maximize the effect we can have
  • hopes the partnership will help change some of the stereotypes about fraternities.  “While the point of this project is to increase the philanthropic activity of chapters, it is also very much to improve recognition of the philanthropic work chapters have been doing for a while now,
  • reek chapters participate in or host multiple philanthropy events a semester and the campus doesn't always hear about them, so by bringing all of the chapters together it is hoped that awareness of fraternity charitable activity will increase.
  • that people often have misconceptions about fraternities and don’t hear about the good work fraternities do - even though that is the bulk of what they are about. “I actually came to Tufts partly because I thought it didn’t have a strong Greek presence, which was something I really wasn’t interested in,” he explained.  “But when I got here I found positive role models in upperclassmen fraternity members and I was particularly impressed with the goals of Delta Tau Delta.
  • Daniel Benoni on 12 May 11
     
    Partership between different fraternities and how they want to improve their brand image.
Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

mashable.com/...empire-avenue-investment

socialmedia brands empire avenue EA collaborator parnership marketing

shared by Daniel Benoni on 29 Jul 11 - No Cached
  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
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  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
  • Daniel Benoni on 29 Jul 11
     
    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
Daniel Benoni

Responsabilité sociale: un facteur d'attraction pour la génération Y | Iris G... - 0 views

lapresseaffaires.cyberpresse.ca/...ction-pour-la-generation-y.php

responsabilité social attraction génération génération y

shared by Daniel Benoni on 06 Aug 11 - No Cached
  • Responsabilité sociale: un facteur d'attraction pour la génération Y
  • La génération Y représente déjà le quart de la main-d'oeuvre au Québec. Un chiffre qui ira en augmentant. Les entreprises doivent donc en tenir compte dans la course au recrutement et pour retenir les meilleurs talents. Du coup, celles qui se soucieront de responsabilité sociale et environnementale pourraient mieux réussir que d'autres.
  • Marc-Étienne Julien, président de la division Recrutement de Randstad Canada, une entreprise spécialisée dans les services en ressources humaines, nul doute que les sociétés qui s'arrimeront aux valeurs de la nouvelle génération sauront mieux se démarquer.
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  • La jeune génération a été élevée avec ces valeurs et l'implication sociale est une notion qui gagne en importance pour eux, dit-il. Ils reconnaissent la valeur que ça ajoute à une entreprise
  • S'il est bien de redonner à sa communauté ou de se préoccuper de questions environnementales, les entreprises doivent faire attention de rester en accord avec leurs valeurs.
  • Il faut rester cohérent avec l'image de l'entreprise, sinon c'est du mauvais marketing. C'est bien beau, mettre de l'avant de belles valeurs sociales, mais comment cela se traduit-il au quotidien dans l'entreprise? Les jeunes voient clair là-dedans et ne sont pas dupes devant ceux qui essaient d'en profiter!
  • Si, en tant qu'employeur, vous cherchez une façon de vous engager socialement, M. Simard suggère de d'abord faire l'inventaire de ce que vos employés font déjà par eux-mêmes bénévolement et de s'associer à une démarche qui semble leur tenir à coeur.
  • Par exemple, au Québec, Randstad est partenaire du Club des petits déjeuners et les employés peuvent servir bénévolement le déjeuner aux enfants avant le travail.
  • Nul doute, toutes ces initiatives nous aident sur le plan de l'attraction des candidats. Les gens sont fiers de travailler pour nous, ils sont motivés et reconnaissent la valeur que ça ajoute à leur travail de pouvoir être engagés dans leur communauté»
  • Daniel Benoni on 06 Aug 11
     
    How CSR is shaping recruitment for organizations
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