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Daniel Benoni

Companies See Volunteering As a Benefit | Atlantic Philanthropies - 0 views

  • She's been to Sri Lanka and South Africa as a participant in Accenture Development Partnerships, a program that sends employees to work on nonprofit projects in developing countries.
  • As more employees see volunteer work as a way to learn new skills or move their careers forward, volunteering has become a sort of corporate benefit.
  • For an annual fee between $5,000 and $50,000, companies can give their employees access to a VolunteerMatch list of 55,300 nonprofits seeking help. Nonprofits join for free.
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  • Field said one major attraction for companies is the chance to align their employee volunteer programs with the objective of their business.
  • Volunteer programs are tied efforts to retain two major employee groups, younger workers looking for work-life balance and ready-to-retire older workers who want to serve their communities,
  • Bramhall, 29 agreed the Development Partnerships program is a retention tool for Accenture.
  • Workers who are part of Gen Y say they want a job that lets them also exercise their personal values and beliefs, according to a study by Deloitte & Touche USA LLC. The study shows 62 percent of Gen Y respondents between the ages of 18 and 26 want to work for companies that give them a chance to use their skills to help a nonprofit.
  • Lupe Garcia, associate general counsel in the legal department at Gap, Inc. said her supervisors have recognized the fundraising and communication skills she developed in her volunteer work have increased her skills
  • Employees at Gap can spend up to five hours of paid time each month on a volunteer activity. If they spend 15 hours of their own time volunteering, Gap will give $150 to the organization, as well as matching any employee donations.
  • "An important driver in wanting to do this was really a desire to do something with my skills that had a broader impact, that had a deeply social impact," Coghlan said.
Daniel Benoni

Dan Shapiro » Vesting is a hack - 1 views

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    Startups are a lot of work!  He quits AcmeCorp and takes a cushy executive gig at a fortune-500 tech firm.  Jill's left solo. Years pass.  Jill first works without salary, then pays herself a pittance.  She bootstraps the company, starting with consulting and moving on the develop a highly successful web service.  As she brings on staff, she issues stock to new employees, ultimately handing out a half-million shares of the company.  Eventually she's the CEO of a 50-person firm, pulling down a respectable $200k per year as the CEO; nearly as much as Jack's pulling down at his gig (not including his benefits and bonuses).
Aude-Olivia Dufour

http://graphics.eiu.com/files/ad_pdfs/eiuOracle_CorporateResponsibility_WP.pdf - 1 views

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    staff morale and brand enhancement as benefits when we talk to companies
Daniel Benoni

How to Increase Internal Corporate Community Engagement - 7Summits Blog - 0 views

  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.
  • Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
  • Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs. While many organizations have achieved these positive ROI’s, the process to realizing them is often challenged. Activating the community, and getting users to interact with each other becomes a difficult behavioral change, but one that is invaluable to the company as a whole and its employees
  • No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.
  • Identify ambassadors/ Experts: Don’t ignore those able to deliver genuine knowledge, identify them, embrace them, and give them room to speak in a HUMAN voice. Engagement breeds engagement. People who are most likely to contribute include natural leaders, employee’s active on other social networks, and members who had a say in the initial community planning stages,
  • Recognize these experts: Thank users who do participate. Many companies build communities prompting “Find an Expert” “Ask a Question” but the true value of the question and answer feature is getting people to answer those questions.
  • Invest in Information Architecture and User Experience: We’ve seen several communities that are lacking engagement because it is unclear to users HOW to engage.  Investments in information architecture are often over looked, even though they are vitally important. 
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    great article to support the need of an internal collaborative tool facilitating community engagement!!!
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
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    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
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