aking the checkin and making it philanthropic
Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
-
-
lets users post their actions via SMS, web, email, Foursquare or Google Talk.
-
ach act earns the user points that can be redeemed for actual rewards and discounts
- ...16 more annotations...
The 7-Stage Evolution of a Socially Responsible Brand - 0 views
-
For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
-
In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
-
We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
- ...12 more annotations...
Most Marketers Plan to Increase Social Media Spend This Year [STUDY] - 0 views
-
An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year
-
found that the primary social media goal is to increase Facebook “Likes.”
-
social networking would take 11.9% of their overall budget this year compared with 13% for TV
- ...2 more annotations...
How to effectively launch your new product or service | PressDoc Blog - 0 views
-
1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.
-
2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.
-
3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.
- ...6 more annotations...
1 - 8 of 8
Showing 20▼ items per page